Experience

Vestcom
• United States
• Advertising Services
• 400 - 500 Employee
• Account Manager

  • Nov 2021 - Present


Quotient Technology Inc.

• United States
• Software Development
• 700 & Above Employee

• Digital Campaign Manager

  • Oct 2019 - Nov 2021

  Oversaw project management collaborating with sales, creative, and traffic teams on promotions, media campaigns, and launches. Hold kick-off calls with clients to understand asset wishes and manage expectations, media reach, audience, and targeting. Produced 100+ Insertion Orders per year. Prepared media reports covering data insights and click through rates for sales team to inform clients. ~ Managed IOs encompassing sponsored search campaigns and various digital media, promotions, and landing pages including complex brand shop pages, smart hub pages, and recipe landing pages for premier CPGs. ~ Supported promotion, display media, sponsored search, and social media programs for CPG and Retail marketers working closely with clients, agencies, and cross-functional teams to ensure flawless project management. ~ Partnered closely with sales and liaised between client, creative agency, and trafficking team to execute nuanced marketing programs including coupon promotions, digital media, and eCommerce programs. Show less



Kroger

• Germany
• 1 - 100 Employee

• Marketing Coordinator, South Region

  • Sep 2015 - 2017

  Oversaw cross-platform omni-channel advertising and promotions for 612 stores within 5 divisions. Helped maintain financial information and budget management for South Region share of spend. Launched 120 new stores and kept abreast of ongoing store postpones and closings. Hosted strategy meetings and embraced challenging requests. ~ Worked with team that managed social media agency driving brand awareness. Determined ideal radius to maximize returns and reach target demographic. Requested feedback from stores to monitor effectiveness. ~ Coordinated meetings between divisional and social media teams to discuss promotions and evaluate ROI to push traffic to stores. Reviewed feedback on store performance to identify opportunities for improvement. ~ Served on Kroger Cultural Council, organizing educational and fun events with guest speakers, scavenger hunts, outings, and speed networking. ~ Leveraged Nielsen data for business insights to improve performance, monitor competitor activity, and ensure budget was ideally optimized for marketing and advertising packages. ~ Volunteered for United Way and solicited donations for fund raising. Managed events for Marketing department that aided in career development for coworkers and member of Kroger Young Professionals ARG. ~ Attended social media summit and engaged in activities that fostered professional development and community service. Groomed and trained 3 team members. Show less

• Regional Marketing Production Specialist-Southwest Division

  • 2013 - 2015

  Managed print advertising for largest division in US with 176 stores. Ran ads by stakeholders and Corporate offices to ensure compliance with company guidelines and standards for circular production. Handled schematic creation and data entry/coding using ESP to build out look of ad and assign numbers for grand openings. Trained 8 Partners and team members due to strong experience with grand opening ads and versioning. ~ Oversaw creation of elaborate weekly Version Book and project managed multiple grand opening/re-grand opening 10-page ads. Compiled documents for each store and departments to build book with diversity of items. ~ Confirmed pricing with merchandising and collaborated with Creative to achieve consistent look and brand image. Raced against short timelines handling last minute additions and coordination between stakeholders. ~ Communicated across SW division coordinating with Merchandising, Creative Services, and Advertising to produce high quality ads. Closely proofed Circular, ROP, and Grand Opening ads to help create flawless product. Show less



Fifth Third Bank

• United States
• Civic and Social Organizations

• Sales Assistant

  • Jan 2013 - Sep 2013

  Assisted loan officer with mortgage sales by providing quality assurance for loans ranging from $150K to $900K in large volume portfolio. Scanned information and screened documents for accuracy prior to sending to processing. Worked with UNIFI systems and Access software. Proofed loan package, mailed documents to borrower, and responded to questions and concerns. Prepared more than 20 packages per day with aggressive 7-day turnaround timeline, earning top performance scores. Assisted loan officer with mortgage sales by providing quality assurance for loans ranging from $150K to $900K in large volume portfolio. Scanned information and screened documents for accuracy prior to sending to processing. Worked with UNIFI systems and Access software. Proofed loan package, mailed documents to borrower, and responded to questions and concerns. Prepared more than 20 packages per day with aggressive 7-day turnaround timeline, earning top performance scores.



Countertops and Cabinetry by Design of Mason

• Marketing & Sales Intern

  • 2012 - 2012

  Assisted customers with granite and cabinet selections, scheduled measuring appointments, and mapped logistics. Handled purchase/sales orders and ordered materials for 25 sales per week ranging from $2-6K per order. Provided marketing, advertising, and business administration support. Audited and balanced company billing records and purchase orders from vendors. ~ Resolved problem with controlling material scraps and inventory. Established detailed system with names and measurements in excel spreadsheets that increased efficiencies, saved time, and trimmed costs. ~ Introduced fresh marketing strategies to elevate brand awareness and boost sales. Initiated advertising with Valpak mailer, held open houses, and created marketing collateral. Show less



Platos Closet of West Chester

• Assistant Manager

  • 2007 - 2011

  Oversaw store operations for location driving $1.25M in sales annually. Monitored opening and closing cash transactions. Assisted customers with purchases. Reviewed and bought trending inventory and set pricing based on market demand. Hired, trained, and managed 10-12 employees. Generated reports. Designed store signage, dressed mannequins, and set up corporate displays. Oversaw store operations for location driving $1.25M in sales annually. Monitored opening and closing cash transactions. Assisted customers with purchases. Reviewed and bought trending inventory and set pricing based on market demand. Hired, trained, and managed 10-12 employees. Generated reports. Designed store signage, dressed mannequins, and set up corporate displays.