Experience

Canadian Black Standard

• Canada
• Non-profit Organization Management
• 1 - 100 Employee

• Co-Founder + Co-Chair, Partnerships

  • Jun 2020 - Present

  SET IT. RAISE IT. BE IT. The Standard is Canada’s premier non-profit advocacy & networking platform addressing systemic barriers to employment advancement and the inclusion of Black Canadian women in the sector of marketing. SET IT. RAISE IT. BE IT. The Standard is Canada’s premier non-profit advocacy & networking platform addressing systemic barriers to employment advancement and the inclusion of Black Canadian women in the sector of marketing.



TiP Brand Collective

• Founder & CEO

  • Sep 2016 - Present

  A boutique agency providing uniquely engaging experiences + integrated B2B | B2C solutions for companies within the philanthropic, sports and entertainment marketplace. Services include: Business Development Consulting | Revenue Generation; Strategic Partnerships: Event Management; Public Relations; Ambassador Strategy + Management: Experiential Marketing; Donor Stewardship + VIP Hosting. Sampling of clients include: STANDING ROOM ONLY ENTERTAINMENT GROUP: - VP, Special Projects including the launch of the Kayla Alexander Girls Exposure Camp CAMH Foundation - Co-lead, 2022 Sunrise Challenge virtual fundraiser; 2,000+ participants raised $1.2M for mental health Ronald McDonald House Charities - Event Producer, Strategic Partnerships Consultant, Donor Relations Strategy ProAction Cops & Kids - Event Producer: Halton Region Chapter Launch Restaurants Canada - Strategic Partnerships Consultant, Canada 150 Event Producer + Partnerships: RC Show Conference TIFF - Event Producer + Sponsorships: Disney Pictures: "Queen of Katwe" VIP World Premiere Party - Event Co-Producer: AMBI Group: "Dubious Battle" Screening Receptions



Right To Play

• Canada
• Non-profit Organization Management
• 500 - 600 Employee

• Senior Manager, Strategic Partnerships & Engagement

  • Mar 2021 - Mar 2022

  CORPORATE PARTNERSHIPS- managing a portfolio of 100+ corporate donors delivering mutually beneficial opportunities for impact (fund development, special events, sponsorship, employee engagement)ATHLETE AMBASSADORS - oversee 50+ Right To Play AmbassadorsDEI COMMITTEE CHAIR - spearhead an employee-led volunteer group advocating for an inclusive and equitable workplace in Canada and globally

• Events & Sponsorship Manager

  • Sep 2018 - Feb 2021

  - EVENT PRODUCER + FUNDRAISER: Project lead for Heroes Gala (2018-19) signature event for 1,200 ppl. raising more than $2.5M annually (#1 Charity event in Toronto & #4 in Canada - Bizbash Magazine Top 100 (2018-2020)-CHAIR: DEI | Anti-Racism Committee, Canada: Focused on creating an inclusive work environment by advocating for all employees, combatting systemic barriers and unconscious bias in the workplace.- VIRTUAL EVENT DESIGNER, PRODUCER + FUNDRAISER: Created three new digital brands and fundraising tools in 2020 including: Virtual Play Quiz trivia night for 180 ppl. raising $260,000 with 10 celebrity ambassadors; Play It Forward 14-day virtual challenge fundraiser supporting COVID-19 response garnering 4.3M impressions and a reach of almost 750,000, raising more than $60,000; Right To Play In Conversation web series featuring live and interactive celebrity interviews.



Ronald McDonald House Charities South Central Ontario

• Canada
• Non-profit Organization Management
• 1 - 100 Employee

• Strategic Partnerships (Consultant)

  • Dec 2016 - Sep 2018

  Events, sponsorship and fund development for signature fundraising events including annual golf classic, meals that heal program and annual charity gala (Event Producer 2017-2018). Events, sponsorship and fund development for signature fundraising events including annual golf classic, meals that heal program and annual charity gala (Event Producer 2017-2018).



Liberty Entertainment Group

• Canada
• Entertainment Providers
• 1 - 100 Employee

• Business Development Lead - Casa Loma + Venues

  • Feb 2012 - Oct 2016

  Business development leader for the company’s seven Toronto restaurants and special event properties. Strategic partnerships and project management for signature events: World Pride Wedding 2014 (largest LGBTQ mass wedding in N. America); TIFF, NBA All-Star, Soul in the City, Symphony in the Gardens, Italian National Day (largest celebration in the world outside of Italy). Business development leader for the company’s seven Toronto restaurants and special event properties. Strategic partnerships and project management for signature events: World Pride Wedding 2014 (largest LGBTQ mass wedding in N. America); TIFF, NBA All-Star, Soul in the City, Symphony in the Gardens, Italian National Day (largest celebration in the world outside of Italy).



Canada Basketball

• Canada
• Spectator Sports
• 1 - 100 Employee

• Marketing & Communications Manager

  • 2005 - 2011

  Managed marketing, events, partnership, fundraising, communications and retail portfolios for the national governing body of basketball in Canada, working with the CEO. Team Canada Head of Sponsorship/PR/Press Officer: FIBA World Basketball Championships for Men (Turkey 2010) and Women (Czech Republic – 2010; Brazil - 2006), FIBA Americas Championships and FIBA World Championships (2007-10) and 2011 McDonald’s High School All-American (USA) Cultivated strong relationships with local, national and international sports industry partners Oversaw development and growth of website, e-newsletter, e-commerce, m-commerce and social media platforms to raise funds. Host of Canada Basketball web series “Access Hoops" (2010-2011).



MLSE (Maple Leaf Sports & Entertainment)

• Canada
• Spectator Sports
• 700 & Above Employee

• Raptors NBA TV On Air Host

  • 2001 - 2006

• Toronto Raptors Foundation - Fund Development

  • 1998 - 2005

  Part of a four-person team that raised more than $10 million in seven years to support hundreds of at-risk youth charities in Ontario (#1 charity in NBA)Assisted in development of annual operating plans, strategic business plans as well as organizing high-profile signature events.Managed annual third-party fundraising initiatives (solicitation, cultivation, stewardship).Responsible for executing Sick Kids Hospital Raptors team visit annually (collaborating with corporate partners, NBA and media).Developed seven foundation annual reports including Managing Editor for 10th anniversary edition Liaised with Raptors Foundation Board of Directors & served on the Grants Committee