Growth Marketer

• Feb 2023 - Present

Growth marketer and content creator for Brand Theory & its B2B clients. Perform keyword research, write SEO-driven blog posts, generate social media content, and write case studies and email marketing campaigns. Build and schedule all content in HubSpot. Utilize Slack, Click-Up, Photoshop, and Google Docs daily. Growth marketer and content creator for Brand Theory & its B2B clients. Perform keyword research, write SEO-driven blog posts, generate social media content, and write case studies and email marketing campaigns. Build and schedule all content in HubSpot. Utilize Slack, Click-Up, Photoshop, and Google Docs daily.

Social Media Marketing Manager

• Nov 2022 - Present

Create Social Media Marketing strategy for local non-profit. Develop and plan content and schedule posts on behalf of the organization on Facebook, LinkedIn and Instagram. Design, write and send monthly email newsletter. Create infographics, attend events and take and edit photographs for social media use. Create Social Media Marketing strategy for local non-profit. Develop and plan content and schedule posts on behalf of the organization on Facebook, LinkedIn and Instagram. Design, write and send monthly email newsletter. Create infographics, attend events and take and edit photographs for social media use.

Design Associate & Social Media Manager

• Sep 2014 - Mar 2023

Sales associate and in-home design consultant providing exceptional customer service and informed product and fabric knowledge to customers. In addition to all the basic retail sales duties, I assist clients in selecting furniture, rugs, accessories, and art in line with their home's aesthetic and scaled appropriately to their living spaces. I also act as an in-home design consultant, doing site visits to take measurements, photographs and see existing furnishings and architectural elements in person so that I can provide to-scale drawings, layout options, and furniture options that fit the client's home, style, budget, and lifestyle. Additionally, I manage the social media outlets for the store taking both the photographs and writing the posts/newsletters as needed. Show less

Owner, Social Media Manager & Publicist

• May 2011 - Oct 2017

Co-founder and co-owner of the Junction, the first full-service restaurant in Asheville's River Arts District. I managed the marketing, advertising, social media, website and PR for the restaurant. I also coordinated our monthly art exhibits, scheduled and promotes special events like beer/wine dinners and fundraisers as well as filling in as FOH manager once/week. Co-founder and co-owner of the Junction, the first full-service restaurant in Asheville's River Arts District. I managed the marketing, advertising, social media, website and PR for the restaurant. I also coordinated our monthly art exhibits, scheduled and promotes special events like beer/wine dinners and fundraisers as well as filling in as FOH manager once/week.

Mindfulness Editor

• 2001 - 2011

Freelance copywriter and editor for Healing Lifestyles & Spas and various other publications. Pitched, researched and wrote articles meeting deadline and word count criteria. Revised and rewrote pieces as required. Reviewed spas and wellness retreats, interviewed experts and researched myriad topics related to alternative medicine, yoga, nutrition, mindfulness and other wellness practices. (See "Publications" below for samples of published work). Freelance copywriter and editor for Healing Lifestyles & Spas and various other publications. Pitched, researched and wrote articles meeting deadline and word count criteria. Revised and rewrote pieces as required. Reviewed spas and wellness retreats, interviewed experts and researched myriad topics related to alternative medicine, yoga, nutrition, mindfulness and other wellness practices. (See "Publications" below for samples of published work).

Licensed Massage Therapist

• 2007 - 2009

Program Administrator

• 2005 - 2007

Assisted owner in all aspects of running his green building company. Specific tasks included: general office management, scheduling client meetings, site visits, researching real estate opportunities, assisting clients in finish selections and maintaining on-going communication with them throughout the construction process, managing and documenting Healthy Built Home compliance and light bookkeeping. Assisted owner in all aspects of running his green building company. Specific tasks included: general office management, scheduling client meetings, site visits, researching real estate opportunities, assisting clients in finish selections and maintaining on-going communication with them throughout the construction process, managing and documenting Healthy Built Home compliance and light bookkeeping.