Experience

Kira Learning

• United States
• Software Development
• 1 - 100 Employee

• VP of Marketing

  • Oct 2023 - Present

  Menlo Park, California, United States



Chief

• Indonesia
• Consumer Services
• 1 - 100 Employee

• Chief Member

  • Jan 2023 - Jun 2023

  San Francisco Bay Area Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down.



Wisq

• United States
• Software Development
• 1 - 100 Employee

• VP, Head Of Marketing

  • Mar 2022 - May 2023

  San Francisco Bay Area Built, led, and mentored a high-performing marketing team from the ground up, consisting of digital media, growth marketing, content marketing, product marketing, demand generation, and marketing operations, resulting in a cohesive and efficient department dedicated to driving company growth and achieving objectives. Member of the Wisq Executive Leadership Team. **Wisq is undergoing a major product transformation, which led to the RIF of entire sales & marketing teams in May… Show more Built, led, and mentored a high-performing marketing team from the ground up, consisting of digital media, growth marketing, content marketing, product marketing, demand generation, and marketing operations, resulting in a cohesive and efficient department dedicated to driving company growth and achieving objectives. Member of the Wisq Executive Leadership Team. **Wisq is undergoing a major product transformation, which led to the RIF of entire sales & marketing teams in May '23** Key Achievements: • Built and launched FY23 and FY24 global go-to-market plans, transforming the marketing function into a data-driven department while building a predictable marketing funnel and marketing-driven revenue model, growing marketing contribution from 0% to 30-50% sourced pipeline, increasing pipeline by 40% in 2023. • Led the creation and execution of the product marketing and go-to-market strategy, establishing Wisq’s market positioning and core messaging at product launch, and evolving our sales-led positioning, pricing, and value proposition to keep up with market adjustments. • Created and executed a highly effective digital media strategy and programs driving 35% of pipeline generation for the organization, while simultaneously reducing marketing costs for 2023 by 30% through optimizations and targeted ad campaigns. • Developed and implemented field marketing programs that delivered a 5x increase in pipeline generation through strategic attendance and presentations at industry events. Developed executive-level keynotes and presentations for events and webinars. Show less



Litmus

• United States
• Software Development
• 1 - 100 Employee

• Senior Director, Customer Marketing

  • Jun 2021 - Feb 2022

  San Mateo, California, United States Oversaw and drove the development and execution of customer growth marketing strategies for onboarding, engaging, retaining, upselling and creating customers for life for both the self-serve and direct business. Owns KPIs for account and billings growth for self-serve customer base, partners with sales team for Direct KPIs. Key Achievements: • Created the company’s first customer marketing lifecycle program, resulting in highest retention rates and NPS scores in company history… Show more Oversaw and drove the development and execution of customer growth marketing strategies for onboarding, engaging, retaining, upselling and creating customers for life for both the self-serve and direct business. Owns KPIs for account and billings growth for self-serve customer base, partners with sales team for Direct KPIs. Key Achievements: • Created the company’s first customer marketing lifecycle program, resulting in highest retention rates and NPS scores in company history, 100+ positive reviews from G2Crowd & TrustRadius. • Executed turnaround of underperforming Self-Service online business through product-led growth initiatives to increase new subscribers, improve retention and increase upgrade pipeline 50% YoY. • Built and owned the customer lifecycle journey, building in-app, email, and content to drive user engagement and account growth. Partnered with product marketing team on new go-to-market strategy and adoption. Developed a new onboarding program for Self-Service customers that resulted in 11% improvement in month 1 retention, and a 30% improvement in product usage. • Managed and built a PQL program with target ICP and data-driven parameters to deliver valuable leads to the sales team. Delivering over 300% of lead volume, and over 100% of pipeline since launch in early 2021. • Led a team of Customer Marketers & Renewal Managers, with clear paths to employee development, career advancement, and mentorship.

• Director of Growth & Lifecycle Marketing

  • Mar 2018 - Jun 2021

  San Mateo, California



LogMeIn

• United States
• Software Development
• 700 & Above Employee

• Head of Growth & Engagement Marketing, Emerging Products

  • Nov 2016 - Mar 2018

  Boston, Massachusetts, United States Promoted to lead the engagement marketing team for the Emerging Line of Business (LastPass & Grasshopper). Built and oversaw a new marketing team responsible for customer engagement & retention for the “Emerging” product line, an incubator for top growth products like LastPass. Focused on data- driven customer programs promoting product adoption, activation and upsell. Managed a team of Marketing Program Managers & Automation Specialists.

• Senior Product Marketing Manager

  • Sep 2014 - Nov 2016

  Boston, MA Product marketing lead responsible for market positioning and go-to-market strategy to the story of LogMeIn’s remote access and collaboration products. Promoted to build the retention & customer success strategy, reporting to the Chief of Staff, which led to the creation and management of a new lifecycle marketing team. Key Achievements: • Led and owned a company-wide executive initiative and goals around customer growth & success, which was implemented across 15 products… Show more Product marketing lead responsible for market positioning and go-to-market strategy to the story of LogMeIn’s remote access and collaboration products. Promoted to build the retention & customer success strategy, reporting to the Chief of Staff, which led to the creation and management of a new lifecycle marketing team. Key Achievements: • Led and owned a company-wide executive initiative and goals around customer growth & success, which was implemented across 15 products, representing millions of users and over $225M in revenue. Responsibilities included leading a cross-functional executive initiative, setting KPIs, building messaging and strategy to fit the needs of particular products and customer segments. • Developed and led global go-to-market strategy for major Tier 1 product launches, while partnering cross-functionally to deliver compelling campaigns & messaging that increased buzz and awareness and drove qualified leads through both eCommerce and sales funnels.



CollegeWeekLive

• United States
• Movies, Videos, and Sound

• Director, Performance & Growth Marketing

  • Jun 2014 - Sep 2014

  Needham, MA Managed, grew, and mentored the performance marketing team. Responsible for the strategy, creative vision, and execution of all B2C acquisition campaigns, as well as ownership of the marketing budget. Key Achievements: • Successfully drove new audience acquisition for all CollegeWeekLive virtual events and daily “AlwaysOn” platform ranging in size from 500 to 50,000 online attendees with clear goals relating to number of registrants and in-product activity. Achieved 115% of… Show more Managed, grew, and mentored the performance marketing team. Responsible for the strategy, creative vision, and execution of all B2C acquisition campaigns, as well as ownership of the marketing budget. Key Achievements: • Successfully drove new audience acquisition for all CollegeWeekLive virtual events and daily “AlwaysOn” platform ranging in size from 500 to 50,000 online attendees with clear goals relating to number of registrants and in-product activity. Achieved 115% of target for 2013 growth goals while growing quality and targeting standards. • Increased customer engagement by 300%: Built strategy and content for a redesigned welcome stream for customers, resulting in an increase of user activation from 30% to 80%, and a 300% overall increased usage of in-product features. • Developed, managed and grew a high-performance acquisition marketing team to expand acquisition channels to college marketing, not-for-profit strategic partnerships and parent & counselor referral streams.

• Senior Marketing Manager, Growth

  • Jun 2013 - Jun 2014

  Promoted to manage the marketing acquisition and partnership teams

• Product Marketing Manager

  • Mar 2011 - Jun 2013



CIDC

• United States
• Software Development
• 1 - 100 Employee

• Marketing Manager, Affiliate & Partnerships

  • Oct 2008 - Mar 2011

  Managed key affiliate accounts, including all VIP & “Super” affiliates for multiple language markets. Developed and executed marketing plans for affiliate business in the English language channel as well as French, Scandinavian and Russian markets. Defined global market strategy quarterly aligned with branding and lifestyle of the Everest brand while making recommendations for growth in key markets based on detailed reporting and analysis. Key Achievements: • Creation and execution of… Show more Managed key affiliate accounts, including all VIP & “Super” affiliates for multiple language markets. Developed and executed marketing plans for affiliate business in the English language channel as well as French, Scandinavian and Russian markets. Defined global market strategy quarterly aligned with branding and lifestyle of the Everest brand while making recommendations for growth in key markets based on detailed reporting and analysis. Key Achievements: • Creation and execution of partner and player promotions with both international and localized markets aligned with branding and lifestyle of the Everest brand. • Development, communication and integration of department’s social media campaign including the management of the Everest Affiliates Twitter account, new business opportunities and management of team members. • Represented the company at conventions and industry related events. Identify, negotiate and manage online and offline marketing opportunities such as sponsorships, in-country events, print advertising and online media buys to ensure brand exposure. Show less



Sir Drake Clothing

• Marketing Lead

  • Jan 2008 - Oct 2008

  Developed marketing strategy for a startup men’s apparel company, featured in Men’s Health, Urban Daddy, GQ and Thrillist with products sold in boutiques throughout New York, California, Florida and Tokyo as well as nationwide in Neiman Marcus stores. Key Achievements • Built home-grown CRM, email and segmentation to optimize and convert new sign-ups to customers. • Optimized and tested web flows and SEO terms to boost SEM and organic growth. • Created social selling strategy… Show more Developed marketing strategy for a startup men’s apparel company, featured in Men’s Health, Urban Daddy, GQ and Thrillist with products sold in boutiques throughout New York, California, Florida and Tokyo as well as nationwide in Neiman Marcus stores. Key Achievements • Built home-grown CRM, email and segmentation to optimize and convert new sign-ups to customers. • Optimized and tested web flows and SEO terms to boost SEM and organic growth. • Created social selling strategy executed across Facebook, Twitter and LinkedIn. Show less



Fastmarkets RISI

• Marketing Assistant, Database & Analytical Marketing

  • Oct 2006 - Dec 2007

  Responsible for creating and compiling all reports for the marketing and sales teams through MS Access, Omniture and Salesforce. Analyzed marketing campaigns to improve ROI and facilitate key learnings. Lead email marketer with responsibilities including segmentation via Microsoft Access, coding and building emails, A/B testing and reporting results to stakeholders.