Experience

Retail Food Group

• Australia
• Retail
• 200 - 300 Employee

• Chief Marketing Officer

  • Oct 2023 - Present



Hive + Wellness Australia

• Australia
• Food and Beverage Services
• 1 - 100 Employee

• Chief Marketing Officer (Global)

  • Jun 2021 - Oct 2023

• General Manager - Sales & Marketing (Australia)

  • Oct 2017 - Jun 2021

  Hive + Wellness Australia (formerly ASX-listed Capilano Honey Ltd) is Australia's leading honey packer and marketer, with heritage brands including Capilano, Barnes Naturals and Wescobee. Hive + Wellness Australia exports to over 32 countries, with a strong focus on innovation in honey and natural health in FMCG and pharmacy.ROLE* Lead the Australian Sales & Marketing team on delivering the strategy and growth agenda for the entire brand portfolio across key channels (grocery, retail, pharmacy, health food, industrial and food service)* Team capability and development* Identify new business opportunities (products, brands and channels) * Deliver insight-led innovation* Corporate and industry communications* Board reporting, presentation and alignment KEY ACHIEVEMENTS* A high-performing Sales & Marketing team as a result of strong strategy and KPIs, restructure, capability development, and a focus on team culture* Developed category and brand growth strategies across key markets: Australia, China, Middle East, USA, SE Asia* Refreshed and relaunched two hero brands - Capilano and Barnes Naturals, to return to growth* Development of a three-year innovation pipeline across honey and health & wellness* $2.7m contribution from innovation in FY19 and $2.4m in FY20, including two new first-to-marketing products* Part of the core team that executed the delisting of the Company from the ASX to Private Equity owned* Crisis management (national press)* Led the launch of a major industry charity campaign (Hive Aid with Rural Aid) to raise funds for Beekeepers impacted by drought and bushfires (over $500k raised to date) Show less



Sanofi

• France
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing Manager - Specialist Brands

  • Aug 2016 - Sep 2017

  Role• Lead the two HCP-aligned specialist vitamin and mineral supplement (VMS) brands, Ostelin and Bio Organics with A&P budgets exceeding $5.5mio• Leadership of consumer brand and innovation pipeline (2-5 year horizon)• Develop and implement best in class strategies and activities to drive profitable growth and market share gains, including launching into international markets• Full P&L accountability to deliver annual sales and profit targets• GP, Pharmacist and Pharmacy Assistant education to drive awareness and recommendation • Identify & lead consumer and HCP research initiatives to develop key Lead relationships with external agencies to ensure efficiency and effectiveness aligned to business strategies• Lead, develop and coach a team of four direct reportsAchievements• Developed, validated and launched the first nutraceutical range designed specifically to support patients with diabetes and pre-diabetes with projected 3 year sales of $8.2mio• Developed the first cross-category, patient-led retail and education solution for pharmacists to support people with diabetes, delivering $1.2 mio in incremental business revenue in 3 months post launch• Developed strong HCP-aligned five-year horizon innovation pipeline• Developed and coached a high-performing team member based of end of year performance ratings Show less

• Marketing Manager - Innovation

  • Feb 2016 - Aug 2016

  Role• Working in close consultation with internal stakeholders such as Marketing, Regulatory, R&D and Industrial Development, propose 3-5 year strategic plan/roadmaps for innovation for Nature’s Own, Cenovis, Ostelin and BioOrganics • Lead a cross functional team of marketing experts and naturopaths to identify and lead the early/mid stage development of new products that will create business growth in the (VMS) category of the CHC business in Aust/NZ.• Actively identify and maximize the synergies of New Product Development (NPD) between the Aust/NZ affiliate and the Asia/Pacific region in the VMS category.• Create business cases for presentation to Executive Leadership Team through the Stage/Gate process and provide support to brand managers for life cycle management of existing products• Lead, develop and coach a team of four direct reportsAchievements• Converted business to a consumer-led platform-based innovation model and reduced the product pipeline from 59 launches in 2014 to 10 launches in 2016, whilst increasing retail sales value from $8.1mio to $26.7mio during the same period• Delivered the first cross-company innovation project for Sanofi• Achieved high-performer for 2015 calendar year (top 5% of performers in the company)• Developed and coached a high-performing team based on end of year performance ratings Show less

• VMS Innovation Manager

  • Feb 2015 - Feb 2016

  Role• Working in close consultation with internal stakeholders such as Marketing, Regulatory, R&D and Industrial Development, propose 3-5 year strategic plan/roadmaps for innovation for Nature’s Own, Cenovis, Ostelin and BioOrganics • Lead a cross functional team of marketing experts and naturopaths to identify and lead the early/mid stage development of new products that will create business growth in the (VMS) category of the CHC business in Aust/NZ.• Actively identify and maximize the synergies of New Product Development (NPD) between the Aust/NZ affiliate and the Asia/Pacific region in the VMS category.• Create business cases for presentation to Executive Leadership Team through the Stage/Gate process and provide support to brand managers for life cycle management of existing products• Lead, develop and coach a team of four direct reportsAchievements• Converted business to a consumer-led platform-based innovation model and reduced the product pipeline from 59 launches in 2014 to 10 launches in 2016, whilst increasing retail sales value from $8.1mio to $26.7mio during the same period• Delivered the first cross-company innovation project for Sanofi• Achieved high-performer for 2015 calendar year (top 5% of performers in the company)• Developed and coached a high-performing team based on end of year performance ratings Show less

• Senior Product Manager - Innovation

  • Jan 2014 - Feb 2015



Catalent Pharma Solutions

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Account Manager

  • Jan 2012 - Oct 2012

  • Drive the commercial activities of Catalent across the Queensland market, with a specific focus on developing tailored product and technical solutions to meet both existing and new customers’ needs, providing a profitable and sustainable outcome. • Delivery of the customer revenue plan by cultivating and driving targeted growth accounts to achieve the specific revenue targets for both existing and new business. • Sit on key internal cross functional and strategic breakthrough teams and carry the customer’s voice to ensure key sales, profit and customer targets are met. • Develop monthly sales forecasts and measure performance against forecast and budget. • Reported to the Sales Manager – Australia and New Zealand. Show less



Sanofi

• France
• Pharmaceutical Manufacturing
• 700 & Above Employee

• International Brand Manager

  • Dec 2009 - Nov 2011

  • Selected in a hand-picked team in an international senior brand role to establish and build a nutraceutical business in 4 key Asian markets and provide strategic support to other global affiliates.• Responsible for the strategic direction, development, implementation and management of the Cenovis brand in key Asian markets, including Korea, Thailand, Philippines and China.• Responsible for driving regional marketing direction to Asian affiliates, including the development of a regional brand strategy and comprehensive brand guidelines.• Develop and drive key regional initiatives including new product development and consumer research.• Select, manage and drive activity with third party agencies, including advertising, market research and packaging. • Analyse and interpret market data (Euromonitor and Nicolas Hall) and consumer research (qualitative and quantitative) to develop regional strategies.• Manage regional A&P budget and report on financial performance quarterly.• Develop strong collaborative working practices with regional marketing teams to ensure cohesive regional brand strategy.• Reported to the Marketing Director – Asia Pacific. Show less

• Brand Manager - Cenovis & Assistant Brand Manager - Cenovis

  • Oct 2005 - Dec 2009

  • Responsible for the strategic direction of the brand and the development, execution, and management of comprehensive business and marketing plans encompassing integrated sales and marketing initiatives, including national advertising campaign management (television, magazine, print and online).• Work collaboratively with internal stakeholders, external agencies and retailers to deliver brand objectives.• Guide the creation of marketing materials and ensure congruence with objectives• Analyse key market data (Aztec and IMS), as well as consumer insights to develop key business strategies.• Play integral role in product development and launch activities.• Help prepare and manage a marketing budget in excess of $3-million. Show less



CHANEL

• United Kingdom
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• National Visual Merchandising Manager - Aust/NZ

  • Nov 2003 - Aug 2005

  • Responsible for the execution of the Chanel brand at store level in Australia and New Zealand’s domestic and travel retail markets.• Project manage multiple new cosmetic counter installations, and lead implementation and merchandising teams, including coordination of shopfitters.• Strategize with senior management on brand equity and evolution of visual merchandising and store design.• Constantly liaise with marketing team, suppliers, retailers and field sales teams to ensure a unified brand voice in all design elements, adhering to global guidelines.• Responsible and accountable for total visual merchandising budget.• Develop, present and implement key marketing campaigns to management, retailers (Myer and David Jones) and sales team to ensure delivery of brand strategies. Show less

• Marketing Assistant

  • Jan 2003 - Oct 2003



The Estée Lauder Companies Inc.

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing Assistant

  • Feb 2002 - Nov 2002



Incepta Group PLC

• London, United Kingdom

• Marketing Executive

  • Oct 2000 - Jan 2002