Tanya Sassi
Director, Music Partnerships at Lightning- Claim this Profile
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French -
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Arabic Elementary proficiency
Topline Score
Bio
Peter Wearne
Although I was only Tanya's teacher for a short period between 2005 and 2007, I can say without hesitation that she was one of the brightest and most talented young women it has been my privilege to know. Her drive and enthusiasm was matched by a keen insight and a creative imagination, and I can recommend her unreservedly as someone who would be an asset to any team or organisation.
Peter Wearne
Although I was only Tanya's teacher for a short period between 2005 and 2007, I can say without hesitation that she was one of the brightest and most talented young women it has been my privilege to know. Her drive and enthusiasm was matched by a keen insight and a creative imagination, and I can recommend her unreservedly as someone who would be an asset to any team or organisation.
Peter Wearne
Although I was only Tanya's teacher for a short period between 2005 and 2007, I can say without hesitation that she was one of the brightest and most talented young women it has been my privilege to know. Her drive and enthusiasm was matched by a keen insight and a creative imagination, and I can recommend her unreservedly as someone who would be an asset to any team or organisation.
Peter Wearne
Although I was only Tanya's teacher for a short period between 2005 and 2007, I can say without hesitation that she was one of the brightest and most talented young women it has been my privilege to know. Her drive and enthusiasm was matched by a keen insight and a creative imagination, and I can recommend her unreservedly as someone who would be an asset to any team or organisation.
Credentials
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CELTA (Certificate in Teaching English to Speakers of Other Languages)
CambridgeJul, 2009- Sep, 2024
Experience
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Lightning
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Argentina
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Technology, Information and Internet
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1 - 100 Employee
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Director, Music Partnerships
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Aug 2022 - Present
• Nurturing and coordinating the sales team to achieve monthly sales targets through the curation of company values and objectives by providing support, training and motivational guidance• Establishing and implementing new business strategies to increase monetisation and provide extended label services e.g TikTok Remix Creations, NFT Partnerships, Filter Creations, Tour & Merchandise Campaigns• Working closely with the CEO to ensure company wide financial targets and analytical strategies are met with quarterly discussions on team progression• Working closely with People & Culture to analyse company hires and team health Show less
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Global Music Partnerships Senior Manager
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May 2021 - Aug 2022
• Building and fostering key global label relations with major and independent partners, management teams and Artists to activate influencer marketing campaigns on TikTok, Instagram & YouTube Shorts• Empowering label partners with opportunities, insights and mentorship to help them achieve their goals and build their audiences through the content creator space • Working with global label digital and influencer marketing teams to ensure a comprehensive music release strategy that supports our efforts to connect the global community on TikTok, Instagram & YouTube Shorts• Driving communication, education, data management, performance and reporting with label partners Show less
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Young Guns Group
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United Kingdom
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Musicians
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1 - 100 Employee
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Events & Production Manager
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Apr 2021 - May 2021
• Managed high-end events & film production crew for various commercials for The Ivy Collection & Bill’s Restaurant Group • Managed high-end events & film production crew for various commercials for The Ivy Collection & Bill’s Restaurant Group
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Universal Music Group - MENA
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United Arab Emirates
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Musicians
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1 - 100 Employee
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Global Digital Account Manager
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Jan 2017 - Sep 2020
• Managed all digital accounts driving and maximising commercial opportunities for domestic & international artists i.e. Apple Music, Spotify, Anghami, Deezer, YouTube/YouTube Music, VEVO & TikTok • Pitched domestic & international releases to drive revenue growth & market share across all services through promotional innovation & playlist placement • Assessed results, forecasted sales and analysed sales data from digital accounts to create reports, establish trends and proactively shared campaign-focused updates and opportunities • Managed release schedule & release of newsletter to all digital brands & media partners - highlighting key international & domestic priorities • Built and maintained strong stakeholder relationships with digital teams across UMG International by acting as main point of contact to co-ordinate & support digital initiatives • Managed FB/IG whitelisting processes for all domestic releases • Managed and tracked all campaign timelines to ensure a timely delivery of all assets across all platforms • Implemented creative marketing strategies around artist releases with the aim to maximise both consumption and cultural impact by working with A&R, Marketing & Promotions teams • Managed domestic artist channels on Apple Music, Spotify & YouTube • Main authentic voice and representation of all artists with the ability to share their stories with credibility and integrity to all partners • Liaised effectively with artists & their management directly and established strong relationships in order to build the overall vision of the release campaign • Worked closely with global team members of international marketing, production/digital delivery, sales reporting, finance and legal to ensure excellent budgeting, communication and management of the digital accounts’ propositions and marketing Show less
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Sony Music Entertainment
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United States
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Musicians
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700 & Above Employee
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Digital Account Assistant
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Oct 2013 - Dec 2016
• Account manager: VEVO - managing video pitching process for global support • Assistant account manager: Google, Red Bull, Shazam • Managed all internal global campaigns releases • Executed and managed the global centralised priority release schedule • Managed onboarding of junior staff with training on internal tools & weekly global mailouts • Managed global distribution lists (iTunes, Spotify, YouTube, VEVO, Deezer, Google Play, Soundcloud) • Analysed & collated weekly reports to include international charts, European airplay, iTunes, track and album sales, iTunes pre-orders, Spotify track streams and international singles, album, radio, marketing & digital updates • Collated and tracked major campaigns for iTunes, Spotify, YouTube, VEVO and Deezer e.g. Spotify artist fan base growth and iTunes album of the day price tracking • Collated reports and presentations for; iTunes Price Analysis per market (tracks & albums), tour schedule updates and tracking of YouTube/VEVO video premieres • Created and managed sales sheets for key current and upcoming Sony artists/bands • Created and conducted weekly priority releases and campaign updates for global digital partners • Created iTunes album and single feature reports for international priority artists • Adminstrative assistance to a team of eight; diary management, travel & expenses, organising meetings & conferences and processing invoices Show less
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Embrace Dance
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United Kingdom
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1 - 100 Employee
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Music Producer
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Jan 2012 - Aug 2014
Embrace Dance are a youth dance company who work with local funding partners to offer free dance classes and performance opportunities to promote inclusion and diversity. • Mixed & produced abstract and original pieces of music for monthly dance productions. Embrace Dance are a youth dance company who work with local funding partners to offer free dance classes and performance opportunities to promote inclusion and diversity. • Mixed & produced abstract and original pieces of music for monthly dance productions.
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PA to Director & Head of Marketing
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Sep 2012 - Dec 2012
Young Guns Ltd. are a music management company providing bespoke entertainment for events, creating pop, classical and contemporary music groups from concept and developing music with major brands. • Assistant to; Music Director, Head of Marketing, Tour Manager and Choreographer • Raising invoices, client contracts and musician contracts • Creating client contact and event databases • Diary Management • Booking travel requirements • Minute taking • Organising and managing photo shoots for Artists • Ordering and collecting costumes and accessories • Ordering, collecting, and organising gig pads for Artists • Attending musicians sound checks and performances, ensuring performances ran smoothly • Office Assisting • Working closely with Head of Marketing collating contractual paper work, itineraries and costumes for St Moritz, Switzerland gig • Managing rehearsals in London and Switzerland Show less
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Decca Records
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United Kingdom
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Musicians
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1 - 100 Employee
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Marketing & Press Intern
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Jul 2012 - Aug 2012
• Daily press cuttings (digital and physical) • Send outs of press cuttings • Daily FOC forms submitted for a variety of press reviews • Minute taking • Organizing couriers • Filing backlog of physical cuttings • Filing daily press cuttings • Booking travel requirements • Creating daily, weekly, and monthly schedules for Artist’s and Managers • Enquiring and booking backline hire (e.g. Organ for I Fagiolini and Robert Hollingworth) • Booking venues for artist performances and interviews (e.g. Nicola Benedetti for BBC Culture Show at Royal College of Music) • Booking live radio appearances (e.g. I Fagiolini) Show less
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Space Promotions
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Social Media Assistant
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Feb 2012 - May 2012
Space Promotions are a music promotions company specialising in TV, online/digital press & social media campaigns. • Enhancing online presence of artists using social network sites to guarantee an increase in their fan base • Actively updating fans with latest singles, videos and EP albums • Interviewing artists • Producing updated weekly reports on Artist's fan base and popularity • Creating and updating contact spreadsheets • Scouting for new artists who require promoting • Servicing artists singles and videos Show less
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University of West London
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United Kingdom
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Higher Education
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700 & Above Employee
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Artist Relations
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Nov 2011 - May 2012
• Managing student music concerts for Brentford Events, London Fashion Week(end) & London College of Music • Creating floor plans & organising rehearsals in order for concerts to run smoothly • Managing student music concerts for Brentford Events, London Fashion Week(end) & London College of Music • Creating floor plans & organising rehearsals in order for concerts to run smoothly
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Education
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2011 - 2013
University of West London
MA, Music Management -
2007 - 2011
The Manchester Metropolitan University
BA, Popular Music -
1998 - 2007
The British School of Kuwait
IGCSE's & A-Levels
Community
