Account Coordinator

• Sep 2023 - Present

Digital Activation Intern

• May 2023 - Sep 2023

Sales Associate

• Nov 2022 - Present

Digital Planning Manager

• Jun 2021 - Jul 2022

Led NIVEA India's largest influencer campaign with full-scale digital implementation, driving a 30 bps market share uplift in Jan-Feb 2022. Optimized NIVEASHOP.in's UI/UX, decreasing bounce rate by 55% and enhancing load time for better customer satisfaction. Automated the online reputation management process through Salesforce implementation and established a digital product database for Indian products on the global PIM platform, achieving a 95% PIM score at the country level. Successfully executed performance campaigns for NIVEASHOP.in, increasing the overall conversion rate by 5%. Show less

Business Executive

• Oct 2019 - Jul 2021

Transformed Shopper Stop's media campaigns to effectively target Gen Z consumers by introducing innovative strategies and leveraging digital and AI tools.Increased UTI Mutual Fund's monthly leads by 20x through a combination of programmatic and affiliate marketing optimizations.Streamlined UTI Mutual Fund's reporting process by collaborating with Deltax to create their first-ever live performance dashboard.Drove effective multi-channel campaigns across diverse platforms including Meta, Instagram, LinkedIn, Twitter, Snapchat, TikTok, and Google to help brands achieve their branding and performance goals. Show less

Digital Media Planning Intern

• Feb 2019 - Sep 2019

Public Relations Intern

• Jun 2018 - Aug 2018

Developed a digital press release tracker enabling clients to evaluate the efficacy of their releases by utilizing features such as engagement and sentiment analysis, view tracking, and more Developed a digital press release tracker enabling clients to evaluate the efficacy of their releases by utilizing features such as engagement and sentiment analysis, view tracking, and more

Digital Public Relations Intern

• Jun 2017 - Aug 2017