Experience

SUBOO

• Australia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Ecommerce & Digital Marketing Manager

  • Jul 2022 - Present



Holiday Trading & Co.

• Australia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing & Ecommerce Manager

  • Dec 2021 - Aug 2022



Australian Fashion Labels (part of IFG)

• Australia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Brand Marketing Manager

  • Mar 2021 - Dec 2021

• Senior CRM Marketing Manager

  • Oct 2019 - Apr 2021

  Design, develop and execute CRM strategies to grow customer retention and advocacy through daily content campaigns with measured engagement (through KPIs such as open, click and conversion rates) and lifecycle automations triggered by customer behaviour.- Business strategy within a Marketing and Ecommerce team basedon weekly budget and objectives- AB testing and data analysis for an enhanced omni-channel performance On-site customer journey and conversion rate optimisation- CRM through E-mail, SMS text for US market and Facebook Messenger Show less

• Senior Graphic Designer

  • Aug 2018 - Oct 2019

  - Online website UI/UX redesign lead for award winning project- Design of creative assets for BNKR eCommerce platform and marketing channels, while ensuring quality and a cohesive brand messaging- Managing the graphic design team



kwpx Agency

• Australia
• Advertising Services
• 1 - 100 Employee

• Art Director

  • Sep 2017 - Jun 2018

  Art direction of ATL creative advertising campaings for Coopers, Foodland and Journey Beyond. Art direction of ATL creative advertising campaings for Coopers, Foodland and Journey Beyond.



Cul-de-sac Creative

• Australia
• Design Services
• 1 - 100 Employee

• Graphic Designer

  • Feb 2017 - Sep 2017

  Branding and concept development for AFF Adelaide Fashion Festival 2017. Branding and concept development for AFF Adelaide Fashion Festival 2017.



CAPO

• Mexico
• Advertising Services
• 1 - 100 Employee

• Senior Art Director

  • Mar 2015 - Dec 2015

  - Creative and art direction of an ATL and social media campaign for national FMCG brand. - Creative concept development and design of visual content for social media networks of transnational brands (Bud Light, New Balance, Bomberg). - Web Design and UX (User Experience) for eCommerce brands sites such as Nike. - Creative and art direction of an ATL and social media campaign for national FMCG brand. - Creative concept development and design of visual content for social media networks of transnational brands (Bud Light, New Balance, Bomberg). - Web Design and UX (User Experience) for eCommerce brands sites such as Nike.



Residencia

• Mexico
• Advertising Services
• 700 & Above Employee

• Senior Art Director

  • Mar 2013 - Sep 2014

  Leading a creative team to develop and implement online advertising campaigns for brands such as Absolut Vodka, Ballantine’s, Red Bull and Sanofi Aventis. Liaising with internal and external stakeholders to successfully communicate the brand message.As a part of the digital marketing strategy, I developed the visual design and user experience flow for the websites and Facebook apps of brands such as Absolut Vodka, Absolut Elyx, Ballantine's and Hidden Valley.

• Jr Art Director

  • Dec 2012 - Jun 2013

  Participating in different advertising campaigns for social media and in the design of micro-sites and websites for brands such as Absolut, Bayer, Danone, Jameson, Samsung and Splenda. I started working as a trainee for Residencia, where I grew professionally throughout the following 4 years.

• Web Designer

  • Mar 2011 - Dec 2012

  Web Designer. http://www.behance.net/tanyamar



PARE Proyectos - Diseño y Logística de Estacionamientos

• Mexico
• Architecture and Planning
• 1 - 100 Employee

• Graphic Designer

  • Jun 2010 - Nov 2010

  Parking signage design for Plaza Carso (Master Plan Polanco) Parking signage design for Plaza Carso (Master Plan Polanco)