Tanya Leigh Naysmith

Marketing Officer at FCI
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK

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Experience

  • FCI
    • Netherlands
    • Financial Services
    • 1 - 100 Employee
    • Marketing Officer
      • Jan 2022 - Present

  • Maison Charlie Collections
    • London, England, United Kingdom
    • Co-Founder
      • Dec 2022 - Present

  • TLN Digital LTD
    • United Kingdom
    • Advertising Services
    • Owner & Managing Director | Digital Marketing Consultant
      • Nov 2020 - Present

      Clients include Elite Competitions, Next Day Plumbing and FCI. Marketing - Strategy, Implementation & Training *Collaborated closely with clients to understand business needs and professional expectations *Created and implemented successful marketing strategies Marketing - Content & Copy Creation *Design of various promotional materials *Execution of data analysis reports and presentations *Creation of various copy Marketing - Social Media, Online Advertising & Promotion *Created engaging digital advertisements resulting in a 45% revenue increase, a 68% engagement increase and an 87% reach and brand awareness increase *Increasing social media followers on various platforms through various strategies Marketing - Email *Created custom HTML email templates that improved click-through rates by 100% *Update and redesign email marketing templates for new branding *Integration and connection of Transactional emails Website - Creation, Update & Development *Redesigned website to increase traffic, applying SEO techniques to improve organic google ranking from #183 to #1 *Oversaw troubleshooting of technical issues *Publishing of content and pages *Development and implementation of website advertising for additional revenue *Integrated and utilised Google Analytics to identify user patterns and adjusted strategy to maximise visitation Tools & Programmes *Website and App platforms - WordPress, WooCommerce, Wix, CrowdComms, CrowdCompass, Custom-built *SEO Optimisation programmes & Online Advertising techniques - Google Analytics, AdWords, Analytics UTM Builder, LinkedIn Campaign Manager, PPC, CPC *Email programmes - Mailchimp, Campaign Manager, SendGrid, Dynamics 365 *Social Media platforms - Hootsuite, Facebook, LinkedIn, Twitter, Instagram, WhatsApp, Zoom *Content creation programmes - Canva, Adobe Creative Cloud, Animoto *General admin programmes - Microsoft Office, Google Apps, Remote desktop Show less

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