Tanya Farrell

Dean of Enrollment Management at Stuart Hall School
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Contact Information
us****@****om
(386) 825-5501
Location
Staunton, Virginia, United States, US

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Experience

    • United States
    • Education
    • 1 - 100 Employee
    • Dean of Enrollment Management
      • Feb 2022 - Present

    • Director of Parent Engagement
      • Oct 2013 - Apr 2022

      • Develop and execute communications programs for the School. Write communications materials, and act as final editor of all Stuart Hall communications to ensure consistency of message and brand.• Support Development Director with annual fund and capital campaign programs. Responsible for development and publication of School’s annual report. • Collaborate with the School’s administration to ensure a positive student retention rate year over year.• Serve as first point of contact for parent concerns and suggestions. • Guide the Stuart Hall School Parents’ Association, PreK-12, including organizing PA initiatives and events, and working to ensure the priorities of the School are represented at PA meetings.• Coordinate all major School events, including annual major development event, Local Food For Thought. Grew fund 680% from $20,000 in 2015 to more than $150,000 in 2019.• Work with Director of External Affairs and enrollment team on marketing initiatives for day and international student recruitment. Travel domestically and internationally to recruit students.• Manage all lower school student recruitment. Increased lower school inquiries nearly 50%, increased visits 37%, and increased yield 21%.• Serve as webmaster for School.

    • Director of Communications & Development
      • Oct 2010 - Oct 2013

      • Collaborated with Board of Directors and Executive Director to design and implement the organization’s donor and marketing programs.• Nurtured individual and corporate donor relationships to secure the funding necessary to support the organization’s mission.• Managed all special events (golf tournaments, open houses, and other fundraising events).• Planned and executed all aspects of communications program, including media and community relations, development of collateral and website content, and social media presence.• Managed recruitment, training, and on-the-job oversight of all administrative and clinical volunteers, as well as all college, high school, VIEW, and Goodwill interns.• Managed Donor Perfect database of more than 7,000 donors.• Cross trained on all non-clinical aspects of operations.

    • Community Relations Specialist
      • Apr 2002 - Jun 2004

Education

  • Xavier University
    Bachelor of Arts (BA), Public Relations/Image Management
    1989 - 1993

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