Tanya Boots
Founder at Inspirational Tea Co.- Claim this Profile
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Bio
Experience
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Inspirational Tea Co.
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Australia
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Food and Beverage Services
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1 - 100 Employee
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Founder
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Aug 2017 - Present
Founder and CEO of Inspirational Tea Co., an online retail start up based on the sunny Gold Coast. Inspirational Tea Co. is a tea and tea gifting business launched in 2017 as Monji Tea. Home of the Hug in a Mug Tea Gift Box, and creator of the only biodegradable pyramid teabags with inspirational quotes on the tags - we know tea has superpowers. We inspire tea lovers to lead a more enjoyable, more vibrant and more connected life by slowing things down, and taking time for tea. We are kind. We are curious. Our tea gifts are a warm and thoughtful gift for any occasion. As well as having two decades of experience in Category Management, my core areas of expertise are: - Category Growth Drivers - Commercial Strategy - Price and Pack Architecture - Shopper Insights - Shopper Marketing Find out more at www.inspirationalteaco.com.au and follow us on Instagram @inspirationalteaco
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Self Employed
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Real Estate
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1 - 100 Employee
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Freelance, Consulting and Projects
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Feb 2020 - Present
Over 18 years of Category & Shopper Marketing experience in multiple global FMCG companies. Extensive experience in driving profitable and sustainable Category growth through consumer led, customer driven strategy. Specialising in: - Category & Commercial Strategy - Category Growth Drivers - Shopper Insights - Shopper Marketing - Sales Reporting & Strategy Strong entrepreneurial skills gained through small business ownership (supermarket) and Start Up. Over 18 years of Category & Shopper Marketing experience in multiple global FMCG companies. Extensive experience in driving profitable and sustainable Category growth through consumer led, customer driven strategy. Specialising in: - Category & Commercial Strategy - Category Growth Drivers - Shopper Insights - Shopper Marketing - Sales Reporting & Strategy Strong entrepreneurial skills gained through small business ownership (supermarket) and Start Up.
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Blackmores Group
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Australia
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Wellness and Fitness Services
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500 - 600 Employee
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Head of Category & Shopper
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Apr 2019 - Dec 2019
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Senior Category Manager - Pharmacy
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Mar 2018 - Mar 2019
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The Bondi Grocer
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Retail
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Co Owner
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Oct 2016 - Jun 2019
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Blackwoods
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United States
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Business Consulting and Services
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1 - 100 Employee
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National Category Manager
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Mar 2015 - Aug 2016
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National Shopper Insights Manager
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Jan 2013 - Mar 2015
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National Category Manager
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Aug 2011 - Dec 2012
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National Category and Customer Marketing Manager
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Dec 2010 - Jul 2011
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Grocery Category Manager
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Sep 2007 - Nov 2010
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Fosters Group
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United States
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Consumer Insights
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2002 - 2004
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Education
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The University of Western Australia
Bachelor of Commerce, Management/Marketing -
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St Marys' Anglican Girls School
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The University of Western Australia
Bachelor of Commerce - BCom -
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The University of Western Australia
Bachelor of Commerce - BCom
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