Tanya Venkatesh
Senior Student Consultant @ Chicago Field Studies at Northwestern University- Claim this Profile
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Hindi Native or bilingual proficiency
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Spanish Limited working proficiency
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Bio
Experience
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Northwestern University
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United States
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Higher Education
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700 & Above Employee
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Senior Student Consultant @ Chicago Field Studies
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Jun 2023 - Present
Helped to institutionalize knowledge by creating training materials and leading training of new hires. Identified areas for improvement and worked closely with leadership team to implement root changes.
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Student Consultant @ Chicago Field Studies
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Sep 2020 - Jun 2023
Mentored 100+ students for the Chicago Field Studies program. Transformed resumes and enabled students to find their voice for behavioral interviews.
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EY-Parthenon
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United States
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Business Consulting and Services
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700 & Above Employee
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Incoming Associate Consultant
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Aug 2022 - Present
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Summer Associate
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Jun 2022 - Aug 2022
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Global Research and Consulting Group
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United States
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Business Consulting and Services
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100 - 200 Employee
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Director of Consulting Operations
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Jul 2021 - Aug 2022
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Associate Researcher
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Mar 2021 - Jun 2021
Produced research report for Barber and Associates to demonstrate funding disparities between Black and White institutions by conducting interviews with Northwestern professors and collating quantitative literature analysis.
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Data Analyst
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Jan 2021 - Mar 2021
Programmed models on Stata to visualise client data and help client expand to new markets in the North-East United States
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Insights Journalist
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Oct 2020 - Dec 2020
Authored 2 articles for Insights division (i) high costs in American healthcare industry (ii) policy evaluation of Indian agriculture bills and recent farmer protests (chosen for Editor's Picks)
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Institute for Policy Research at Northwestern University
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United States
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Research Services
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1 - 100 Employee
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Research Assistant to Professor Hannes Schwandt
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Sep 2021 - Dec 2021
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Tredence Inc.
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United States
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Business Consulting and Services
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700 & Above Employee
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Data Analyst
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Jun 2021 - Sep 2021
I completed 3 projects during my internship. First, I designed requirements for a cutting edge RGM tool by comparing and presenting 3 existing softwares to identify gaps in market. Second, I modeled weighted average share of search for 4 product categories of large CPG client by analyzing Amazon search data using R. I also assisted sales pitch to over 10 public and private potential clients by researching their growth strategies, leading to 2 new contracts signed. I completed 3 projects during my internship. First, I designed requirements for a cutting edge RGM tool by comparing and presenting 3 existing softwares to identify gaps in market. Second, I modeled weighted average share of search for 4 product categories of large CPG client by analyzing Amazon search data using R. I also assisted sales pitch to over 10 public and private potential clients by researching their growth strategies, leading to 2 new contracts signed.
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LEND Evanston
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United States
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Non-profit Organizations
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1 - 100 Employee
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Director of Impact Analysis
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Sep 2020 - Sep 2021
LEND is a 501(c)(3) non-profit microfinance organization that provides microloans and business consulting to small, minority-owned businesses in Evanston. I created a practical questionnaire to analyze the impact of our loans over the past 10 years on the Evanston economy. I also updated onboarding materials and loan packet guidance in accordance with new lending practices due to COVID-19.
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Account Manager
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Sep 2019 - Sep 2020
During the pandemic, my work enabled us to distribute over $33,000 to 7 businesses pending CARES Act, and I collaborated with Ernst & Young to offer restructuring consulting services for small businesses on the brink of bankruptcy.
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Phase2 Health
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Marketing Consultant
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Mar 2021 - Jun 2021
I created a database of over 70 search engine optimization keywords by dissecting the messaging of our competitors like Shopify Kit, to aid with the launch of our AI marketing tool, Aim. I also developed an inventory of marketing materials for digital health companies and specialist physicians to market their practices on social media. I managed 2 workflows by scheduling biweekly client meetings and incorporating feedback to refine messaging of marketing campaigns I created a database of over 70 search engine optimization keywords by dissecting the messaging of our competitors like Shopify Kit, to aid with the launch of our AI marketing tool, Aim. I also developed an inventory of marketing materials for digital health companies and specialist physicians to market their practices on social media. I managed 2 workflows by scheduling biweekly client meetings and incorporating feedback to refine messaging of marketing campaigns
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Crayon Data
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Singapore
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IT Services and IT Consulting
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100 - 200 Employee
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Marketing Intern
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Jun 2020 - Aug 2020
I piloted a social listening workflow by discovering search engine optimization keywords across regions and conducting competitor analysis on digital maturity, relevance, and personalization of top 5 banks in Singapore to create metric of bank’s personalization performance. I learned to collaborate in a virtual setting with marketing and sales team to research and generate a comprehensive list of personalization metrics. I developed a program that was scaled to 4 other geographies. I piloted a social listening workflow by discovering search engine optimization keywords across regions and conducting competitor analysis on digital maturity, relevance, and personalization of top 5 banks in Singapore to create metric of bank’s personalization performance. I learned to collaborate in a virtual setting with marketing and sales team to research and generate a comprehensive list of personalization metrics. I developed a program that was scaled to 4 other geographies.
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MSC-Enabling inclusion in the digital age
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India
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Financial Services
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200 - 300 Employee
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Research Intern
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Jun 2018 - Jun 2018
I constructed a detailed focus-group discussion questionnaires and strategised with colleagues to determine optimal technique of questionnaire delivery to combat potential biases in primary data collection. I constructed a detailed focus-group discussion questionnaires and strategised with colleagues to determine optimal technique of questionnaire delivery to combat potential biases in primary data collection.
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Education
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Northwestern University
Bachelor of Arts - BA, Economics, Double Minor in Data Science and History -
UWC South East Asia
International Baccalaureate, 45/45 -
Northwestern University - Kellogg School of Management
Deferred MBA Candidate