Tanya Venkatesh

Senior Student Consultant @ Chicago Field Studies at Northwestern University
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area
Languages
  • Hindi Native or bilingual proficiency
  • Spanish Limited working proficiency

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Experience

    • United States
    • Higher Education
    • 700 & Above Employee
    • Senior Student Consultant @ Chicago Field Studies
      • Jun 2023 - Present

      Helped to institutionalize knowledge by creating training materials and leading training of new hires. Identified areas for improvement and worked closely with leadership team to implement root changes.

    • Student Consultant @ Chicago Field Studies
      • Sep 2020 - Jun 2023

      Mentored 100+ students for the Chicago Field Studies program. Transformed resumes and enabled students to find their voice for behavioral interviews.

    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Incoming Associate Consultant
      • Aug 2022 - Present

    • Summer Associate
      • Jun 2022 - Aug 2022

    • United States
    • Business Consulting and Services
    • 100 - 200 Employee
    • Director of Consulting Operations
      • Jul 2021 - Aug 2022

    • Associate Researcher
      • Mar 2021 - Jun 2021

      Produced research report for Barber and Associates to demonstrate funding disparities between Black and White institutions by conducting interviews with Northwestern professors and collating quantitative literature analysis.

    • Data Analyst
      • Jan 2021 - Mar 2021

      Programmed models on Stata to visualise client data and help client expand to new markets in the North-East United States

    • Insights Journalist
      • Oct 2020 - Dec 2020

      Authored 2 articles for Insights division (i) high costs in American healthcare industry (ii) policy evaluation of Indian agriculture bills and recent farmer protests (chosen for Editor's Picks)

    • United States
    • Research Services
    • 1 - 100 Employee
    • Research Assistant to Professor Hannes Schwandt
      • Sep 2021 - Dec 2021

    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Data Analyst
      • Jun 2021 - Sep 2021

      I completed 3 projects during my internship. First, I designed requirements for a cutting edge RGM tool by comparing and presenting 3 existing softwares to identify gaps in market. Second, I modeled weighted average share of search for 4 product categories of large CPG client by analyzing Amazon search data using R. I also assisted sales pitch to over 10 public and private potential clients by researching their growth strategies, leading to 2 new contracts signed. I completed 3 projects during my internship. First, I designed requirements for a cutting edge RGM tool by comparing and presenting 3 existing softwares to identify gaps in market. Second, I modeled weighted average share of search for 4 product categories of large CPG client by analyzing Amazon search data using R. I also assisted sales pitch to over 10 public and private potential clients by researching their growth strategies, leading to 2 new contracts signed.

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Director of Impact Analysis
      • Sep 2020 - Sep 2021

      LEND is a 501(c)(3) non-profit microfinance organization that provides microloans and business consulting to small, minority-owned businesses in Evanston. I created a practical questionnaire to analyze the impact of our loans over the past 10 years on the Evanston economy. I also updated onboarding materials and loan packet guidance in accordance with new lending practices due to COVID-19.

    • Account Manager
      • Sep 2019 - Sep 2020

      During the pandemic, my work enabled us to distribute over $33,000 to 7 businesses pending CARES Act, and I collaborated with Ernst & Young to offer restructuring consulting services for small businesses on the brink of bankruptcy.

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Marketing Consultant
      • Mar 2021 - Jun 2021

      I created a database of over 70 search engine optimization keywords by dissecting the messaging of our competitors like Shopify Kit, to aid with the launch of our AI marketing tool, Aim. I also developed an inventory of marketing materials for digital health companies and specialist physicians to market their practices on social media. I managed 2 workflows by scheduling biweekly client meetings and incorporating feedback to refine messaging of marketing campaigns I created a database of over 70 search engine optimization keywords by dissecting the messaging of our competitors like Shopify Kit, to aid with the launch of our AI marketing tool, Aim. I also developed an inventory of marketing materials for digital health companies and specialist physicians to market their practices on social media. I managed 2 workflows by scheduling biweekly client meetings and incorporating feedback to refine messaging of marketing campaigns

    • Singapore
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Marketing Intern
      • Jun 2020 - Aug 2020

      I piloted a social listening workflow by discovering search engine optimization keywords across regions and conducting competitor analysis on digital maturity, relevance, and personalization of top 5 banks in Singapore to create metric of bank’s personalization performance. I learned to collaborate in a virtual setting with marketing and sales team to research and generate a comprehensive list of personalization metrics. I developed a program that was scaled to 4 other geographies. I piloted a social listening workflow by discovering search engine optimization keywords across regions and conducting competitor analysis on digital maturity, relevance, and personalization of top 5 banks in Singapore to create metric of bank’s personalization performance. I learned to collaborate in a virtual setting with marketing and sales team to research and generate a comprehensive list of personalization metrics. I developed a program that was scaled to 4 other geographies.

    • India
    • Financial Services
    • 200 - 300 Employee
    • Research Intern
      • Jun 2018 - Jun 2018

      I constructed a detailed focus-group discussion questionnaires and strategised with colleagues to determine optimal technique of questionnaire delivery to combat potential biases in primary data collection. I constructed a detailed focus-group discussion questionnaires and strategised with colleagues to determine optimal technique of questionnaire delivery to combat potential biases in primary data collection.

Education

  • Northwestern University
    Bachelor of Arts - BA, Economics, Double Minor in Data Science and History
    2019 - 2023
  • UWC South East Asia
    International Baccalaureate, 45/45
    2015 - 2019
  • Northwestern University - Kellogg School of Management
    Deferred MBA Candidate

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