Experience

JR East Business Development South East Asia

• Singapore
• Consumer Services
• 1 - 100 Employee

• Assistant Manager

  • Mar 2022 - Present

• Marketing & Sales Supervisor

  • Nov 2019 - Present

  - Managed end-to-end sales and marketing activities of lifestyle, retail and F&B brands under JR East South East Asia network. Planned, budgeting and execution of overall marketing plan and event while liaising with business partners and external stakeholders.- Analyzed, preparation and presentation of regular business performance review to business partners and stakeholders. - Lead and developed overall marketing and sales ecosystem to support business function, enhancing efficiency and productivity. Show less



NTUC FairPrice

• Singapore
• Retail Groceries
• 700 & Above Employee

• Social Media Coordinator

  • May 2018 - Aug 2019

  - Governed and managed the social media platforms of NTUC FairPrice (Facebook, Instagram).- Strategized and developed social media content strategy and principles that create social media friendly content.- Planned and produced social media content that drove positive engagement, building word of mouth and cultivate brand advocate.- Managed and optimised social media advertising buys with in-depth analysis and tracking of content performance, maximising content outreach.- Built performance metric dashboard that allows seamless monitoring of social media performance with social media management tool, Sprinklr.- Set up and gain insights through regular social listening to keep track of online and social media conversations using social listening tool, Sprinklr, through boolean query keyword search. - Facilitated the integration of social media management platform, Sprinklr, into FairPrice’s Social Media management ecosystem, enhancing the efficiency on community engagement workflow and conversation monitoring activities with greater visibility. Show less

• Branding Coordinator (Corporate Branding)

  • Jan 2016 - Aug 2019

  - Strategized and executed various thematic multi-media brand marketing campaigns with objectives set forth that encompass enhancing the awareness and brand equity of the company.- Content development of engaging branding content that solicits emotional connection and cultivated brand engagement with target audience. - Conceptualised and rebranded multiple brand identities of FairPrice with a key purpose and value proposition that drove brand loyalty and affiliation to its respective target audience.- Governed FairPrice and its sub-brands' identity (FairPrice Finest, FairPrice Xtra, Cheers) and ensured a consistent brand imagery. - Conducted market research (quantitative & qualitative) with focus on brand perception studies to measure brand positioning, value and equity and understand where the company stands in the market as compared to key competitors.- Event management and liaising with event vendors on logistics and communication plan to ensure successful flow of the events. Show less

• Sponsorship & Partnership Coordinator

  • Dec 2014 - Dec 2015

  - Coordinated and maintained FairPrice's collaboration and sponsorship initiatives that includes 2015’s 5.2 million SEA Games partnership with Sport Singapore.