Experience

Beyond Meat

• United States
• Food and Beverage Services
• 400 - 500 Employee

• Vice President, Customer Activation

  • Oct 2021 - Present



Rodan + Fields

• United States
• Manufacturing
• 700 & Above Employee

• Senior Director/Function Leader, Global Field Lifecycle Marketing

  • Dec 2019 - Jul 2021

  San Francisco, California Oversee all Global lifecycle marketing of 300,000+ Consultants who sell the #1 premium skincare brand in the North America via programs, incentives, and recognition through marketing, communications, and technology platforms to drive enhanced performance at the individual level.

• Director, Global Field Lifecycle Marketing

  • Apr 2019 - Dec 2019

  San Francisco, California

• Senior Manager, Global Field Acquisitions Lifecycle Marketing

  • Mar 2017 - Apr 2019

  San Francisco, California



Mehra Marketing Services

• Consultant

  • Jan 2013 - Jun 2015

  Venice, CA Launched a Product & Digital Marketing consulting firm. Projects included: -PlayVuu Mobile Video Application​: Led development of first ever real-time video filter app with Founder & Head of Engineering; including branding, user stories, layout and features, UI/UX design, testing etc. from early phase through launch resulting in becoming a Featured App by Apple -See’s CANDIES: A​chieved +17% increase in website traffic and ~$15 ROAS through management of digital strategy and marketing… Show more Launched a Product & Digital Marketing consulting firm. Projects included: -PlayVuu Mobile Video Application​: Led development of first ever real-time video filter app with Founder & Head of Engineering; including branding, user stories, layout and features, UI/UX design, testing etc. from early phase through launch resulting in becoming a Featured App by Apple -See’s CANDIES: A​chieved +17% increase in website traffic and ~$15 ROAS through management of digital strategy and marketing including SEO, SEM, Affiliate Marketing, Blogger outreach, Social Media & Email; Launched Pinterest and localized search optimization; Led successful retail store launches Show less



E. & J. Gallo Winery

• United States
• Beverage Manufacturing
• 700 & Above Employee

• Digital Marketing Manager

  • Aug 2010 - Nov 2012

  Denver, Colorado, United States Led corporate global digital strategy for 60+ brands, launching core capabilities for web, mobile, social, community, monitoring, and reporting; increased investment by 2x and grew team from 3 to 8 direct reports

• Channel Marketing, Associate Manager

  • Apr 2009 - Aug 2010

  Denver, Colorado, United States Retail Restaurant Channel: Helped achieve +5% sales increase by developing multi-brand and retail specific programs to drive sell in and sell-through, including partnering with Culinary Institute of America to build the first interactive wine education and training program for staff

• Associate Marketing Manager

  • Jan 2008 - Apr 2009

  Modesto, California, United States Barefoot Wine & Bubbly (Largest Wine Brand in the World): Managed 5 agencies and several cross-functional teams to deliver $156 million in annual revenue, +43% growth vs. PY. Led ethnographic, other qualitative, and quantitive research to develop new visual identity and brand guidelines. Successfully implemented an integrated cause marketing program that drove >150M impressions and the first Facebook and Twitter campaigns in Gallo company history.

• Assistant Marketing Manager

  • Jan 2006 - Jan 2008

  Modesto, California Area Beverage, Sparkling, & Fruit Wine Portfolios: Managed 6 brands, ~$143 million in revenue. Highlights include driving B&J brand revenue +9% over plan through the Return of Frank Bartles & Ed Jaymes retail promotional program and launch of two flavor line extensions, Mojito and Sangria; stemming a 15 year revenue decline and revitalized Boone’s Farm by launching a new flavor, launching a celebrity PR campaign, and licensing the brand to selected retailers to build a new revenue stream

• Marketing Analyst

  • Sep 2004 - Jan 2006

  Modesto, California Area Conducted a myriad set of reporting and analysis, including assessing the efficacy of new product launches, competitor monitoring, promotional effectiveness, and distribution optimization. Managed $6 million retail marketing budget including development, cost and ROI analysis.

• Sales Representative

  • Jun 2003 - Sep 2004

  Hayward, CA Achieved 115% of sales goal for my 21 account territory with ~ $.1.3 million revenue; won several incentives