Experience

LG Ad Solutions

• United States
• Advertising Services
• 200 - 300 Employee

• Associate Product Manager

  • Jan 2022 - Present

  • Managing projects with full ownership involving multiple stakeholders which includes development of internal tools to improve business operations and streamlining processes• Working with multiple clients and exchange partners for ACR data delivery which includes data quality checks, setting up and automation of daily feed delivery pipelineOngoing projects:• Rebranding of Insights & Media Dashboard - different report templates, email content, etc.• Enabling the various campaign reporting onto the client facing Media dashboard.• Campaign Load Tracker - an internal dashboard to track the campaigns workload for individual team members. Show less

• Business and Data Analyst

  • Feb 2021 - Jan 2022

  • Worked with the Business Operations team for running TV to Digital Retargeting campaigns for multiple Fortune 500 companies worth 1.5M+ USD delivering 60M+ impressions and created 20+ performance reporting for these campaigns• End-to-end managing clients from US-based food delivery industry for National Insights (SaaS Product), by providing them attribution reports and custom dashboards for their ad-spend and creating a maximum value-add for the clients by helping their marketing team to get valuable insights• Worked closely with the data engineering team to understand the underlying drivers of positive and negative performance across our customers, interpret the results and using them to implement enhancements to the product and data management pipelines• Part of Marketing & Sales Analytics team - worked on several analytical reports to provide audience insights, category ad insights, tercile analysis, case studies, etc.• Worked closely with multiple partners for day-to-day ad exposure data feed delivery, creatives ingestion & validation. Show less



Citi

• United States
• Financial Services
• 700 & Above Employee

• Technology Analyst

  • Aug 2018 - Feb 2021

  Part of Cash Securities, CMOT Team Trade Failure Prediction - ML Model • Built an artificially intelligent system to predict trade settlement failure using Feature Engineering and Machine Learning Algorithms • Analysed hundreds of categorical trade features & encoded them to mathematically meaningful form • Worked closely with Ops users to understand functional aspects of trade settlement & clearance process • Achieved an accuracy of 93% at T=S-1 (or Settle Date-1) even with several restrictions on the dataset • Intended to help our stakeholders identify potential trade settlement failures and act early on them Message Tracker & Message Matrix • Message Tracker is a web application based on Spring framework & AngularJS that interfaces with multiple other applications involved in trade settlement & clearance process to show key trade information on a single platform, and is being used by 50+ operation users and prod support groups. • Created a few Rest APIs for adding more systems into Message Tracker and worked on UI designing. • Documented the User Guide for the application to give basic explanation about Message Tracker. • Collaborated for development of Message Matrix - a near real-time recon between multiple application systems that shows status breaks between systems on a single page. Show less



Indian Institute of Technology (Banaras Hindu University), Varanasi

• India
• Higher Education
• 700 & Above Employee

• Undergraduate Teaching Assistant

  • Jul 2017 - Dec 2018

  Tutored Fluid Mechanics and Chemical Engineering Thermodynamics in three consecutive semesters to the undergraduate chemical engineering students. Tutored Fluid Mechanics and Chemical Engineering Thermodynamics in three consecutive semesters to the undergraduate chemical engineering students.



Indian Oil Corp Limited

• India
• Oil and Gas
• 700 & Above Employee

• Summer Intern

  • Jun 2017 - Jul 2017

  Studied and analyzed the Fluidized Catalytic Cracking Unit (FCCU) of the refinery. Gained in-depth knowledge of the process of making finished petroleum products from crude oil. Studied and analyzed the Fluidized Catalytic Cracking Unit (FCCU) of the refinery. Gained in-depth knowledge of the process of making finished petroleum products from crude oil.



Society of Chemical Engineers, IIT (BHU) Varanasi

• India
• Education Administration Programs
• 1 - 100 Employee

• General Secretary

  • May 2016 - May 2017

  My responsibilities include promoting intellectual and cultural activities of students of the Department of Chemical Engineering, IIT BHU Varanasi, helping students identify campus resources, and fostering harmonious relationship among students, faculty, staff, and administration. My responsibilities include promoting intellectual and cultural activities of students of the Department of Chemical Engineering, IIT BHU Varanasi, helping students identify campus resources, and fostering harmonious relationship among students, faculty, staff, and administration.