Marketing Project Manager

• Nov 2021 - Present

Marketing Project Coordinator

• Aug 2020 - Nov 2021

Digital Marketing Coordinator

• Aug 2017 - Jun 2020

The Western Fair District (WFD) is a multi-faceted, not for profit, Agricultural Society, based in the heart of London, Ontario. WFD is a member driven organization supported by an extensive group of volunteers and staff. Through its programming and facilities it is a leading year-round agriculture, entertainment, commercial, sports and recreation destination for residents of the city of London and far beyond, anchored by its signature event, the annual Western Fair. During my time at the District, I focused on creating engaging content for a vast audience in terms of demographics; leveraging organic social media and managed digital advertising campaigns for multiple owned and operated events, as well as a variety of in-house business units. I monitored the performance of, and optimized ads in order to generate results within budget. I efficiently prepared reports and presented results to management, and utilized that data to create effective future campaigns. Throughout my time at The District, I was able to increase the social following by 40% on Facebook and 80% on Instagram. I also initiated an Influencer Partnership Program, in which I selected local influencers whose values/demographics aligned with target audiences for WFD events. In 2019 we were awarded Second Place for the Social Media/Mobile Campaign from IAFE (International Association of Fairs & Expositions) for the Western Fair's digital efforts - a large component of this was the "I Spy Pie," Guerrilla Marketing Campaign. This interactive initiative harnessed online and guerrilla marketing tactics to create a scavenger hunt for WFD followers. 10 cardboard pies were hidden throughout the city of London, once found winners redeemed their pie for two SuperPasses to the Western Fair. Utilizing Facebook and Instagram, this campaign generated a total of over 150,000 impressions and 100,000 people were reached.

Multi-Media Marketing Consultant

• May 2017 - Aug 2017

- Radio Ad-Sales for Easy 101 & Country 107.3 - Maintained relationships with new and existing clients - Developed multi-media radio campaigns for local businesses; assisted in writing marketing objectives and initiated strategies in order to increase revenue - Radio Ad-Sales for Easy 101 & Country 107.3 - Maintained relationships with new and existing clients - Developed multi-media radio campaigns for local businesses; assisted in writing marketing objectives and initiated strategies in order to increase revenue

Academic Resource Tutor

• Sep 2016 - Apr 2017

• Selected as a student leader to work with first-year students.• Showed students resources that are provided to them by Conestoga College, and give overall academic support.• Helped students develop organizational skills and time management strategies.• Facilitated workshops with faculty to promote the Writing Skills tutoring department, and gave editing advice.

Peer Tutor: Advertising and Marketing Communications

• Sep 2016 - Apr 2017

• Selected as a student leader to work with first-year students.• Assisted students to ensure they understood program courses and software.• Organized class visits to wok with the professor during software classes, to give more one on one time to students.

Marketing Intern

• Feb 2017 - Mar 2017

• Worked as a part of the creative team for a 5-week work experience. • Used Google Analytics and Keyword Planner to target a specific audience for an inbound marketing campaign. • Developed and sent email newsletters through marketing automation software. • Conducted research on marketing trends to write informative blog posts for Spot Marketing, used WordPress to structure and schedule blog posts. • Researched a local chamber of commerce to better understand their organization in order to promote the chamber’s upcoming events, membership benefits, and rewards programs. • Put together a content calendar using Excel for an inbound marketing campaign, with a list of monthly campaign ideas and strategies for the company. • Created marketing collateral for a small business in Ingersoll.

Graphic Design Intern

• Jun 2016 - Sep 2016

• Worked closely with the senior graphic designer and web developer. • Designed e-mail newsletters, graphic elements for the company's storefront windows, a double page spread in the Ingersoll Connection magazine, and forms for a local Chamber of Commerce. • Worked as a team with other interns to develop a new branch of the company, an online printing business. Worked with template files to ensure they would be safe for web use. • Worked closely with the senior graphic designer and web developer. • Designed e-mail newsletters, graphic elements for the company's storefront windows, a double page spread in the Ingersoll Connection magazine, and forms for a local Chamber of Commerce. • Worked as a team with other interns to develop a new branch of the company, an online printing business. Worked with template files to ensure they would be safe for web use.