Tanner Highlen

Head of Football Sales at StatsBomb
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Contact Information
us****@****om
(386) 825-5501
Location
Elmhurst, Illinois, United States, US

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5.0

/5.0
/ Based on 2 ratings
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Kevin M.

I have had the pleasure of witnessing Tanner's professional growth firsthand. As we transitioned from our college football team to the professional world, he quickly adapted to new challenges and responsibilities. His dedication and adaptability have been instrumental in his success. Whether it be meeting tight deadlines or aggressive growth metrics, Tanner consistently delivers exceptional results.

LaRissa O'Neal, MAIO

I highly recommend Tanner as a leader in the Sales Industry - or really anything that he seeks to endeavor. In our time working together, I supported Tanner with the Learning and Development needs of him and his team. I always appreciated the fact that he clearly valued my expertise as an L&D professional - and would enthusiastically absorb whatever feedback I provided - whether that was regarding opportunities for his team's improvement OR ways that he could elevate his profile as a people leader. Tanner never let his position or title get in the way of his humility and authenticity - and that endeared me to him as both a business leader and a person. When it comes to his approach as a leader, Tanner made it a point to prioritize the growth of his teams - both personally and professionally. He would frequently take the initiative to contact me to explore new ways to invest in both his own development as a leader and in the long-term development of his teams. I was personally able to witness Tanner interacting with his teams - and he never ceased to impress me with his approach to leadership. He truly valued each person and made it a point to let them know that he cared about each and every one of them.

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Experience

    • United Kingdom
    • Spectator Sports
    • 200 - 300 Employee
    • Head of Football Sales
      • Jul 2023 - Present

    • Canada
    • Spectator Sports
    • 1 - 100 Employee
    • VP Revenue & Strategy
      • Feb 2022 - May 2023

      Running a small mission based team in sales and marketing. Inherited 2 existing AEs and replaced with team of 2 Sr. AEs within first Quarter. Closed largest deal in company history worth $300K within first quarter. Finished 2022 with highest new closed deal revenue in company history. Developed marketing strategy and targeting including the introduction of regular webinars, educational drip campaigns, and product updates for existing and potential customer cohorts. Expanded sales channels and TAM with new strategic approach to selling and growth into previously un-explored markets, hiring strategic AEs and adding external sales consultants along the way. Functionally, managed all deals and sales operations via Salesforce.com CRM. HEADCHECK Health is the world leader in concussion protocol compliance software for professional, semi-pro, and amateur athletics. Our products lead the way in athlete safety through the most trusted concussion protocol compliance software in the market. Show less

    • Spectator Sports
    • 1 - 100 Employee
    • General Manager
      • May 2020 - Jan 2022

      Appointed to GM of CaptainU and SDI Camps brands under the Stack Sports umbrella in the midst of COVID pandemic. Owned P&L for both brands totaling $5.5M in ARR. Steered both brands through the pandemic with minimal layoffs and focus on maintaining profitability and EBITDA through non-personnel based cost cutting measures. Oversaw sales, sales operations, marketing, product development, customer success, and operations teams totaling 35 total employees at high point. Renegotiated and ended multiple partnerships to drive favorable terms that secured stability of cash flow. Oversaw internal technology transitions on marketing and sales stacks which enabled further cost cutting/sharing as well as upticks in consumer side customer conversion rates through more agile direct messaging. Show less

    • United States
    • Spectator Sports
    • 100 - 200 Employee
    • Vice President of Sales & Emerging Markets
      • Jul 2017 - May 2020

      Post acquisition by Blue Star Sports, now Stack Sports, lead sales for CaptainU and Krossover managing 3 teams totaling 30 AEs and 10 AMs spread across 4 offices and remote workers. Oversaw Krossover sales team of 15 until it was sold as an entity to HUDL and that team was downsized in 2019. Additionally, lead US & International payment processing sales on a team of 2. Krossover and CaptainU combined for ARR of $15M Post acquisition by Blue Star Sports, now Stack Sports, lead sales for CaptainU and Krossover managing 3 teams totaling 30 AEs and 10 AMs spread across 4 offices and remote workers. Oversaw Krossover sales team of 15 until it was sold as an entity to HUDL and that team was downsized in 2019. Additionally, lead US & International payment processing sales on a team of 2. Krossover and CaptainU combined for ARR of $15M

    • Spectator Sports
    • 1 - 100 Employee
    • Director - Team Sales
      • May 2016 - Jun 2017

      Based on success in Business Development Manager position, was given an additional team of 6 AEs a 1 AM to lead on a separate product & revenue stream.Took team from $25K ARR to $100K ARR.Team eliminated upon acquisition by Blue Star Sports (now Stack Sports)

    • Director - CaptainU College
      • Nov 2015 - Jun 2017

      Promoted from Business Development Manager to Director of Sales for CaptainU.Lead multiple teams totaling 25 AEs and 5 AMs.Expanded sales organization by opening new sales office in Denver.Lead team to $300K in ARR in first year and $1M in year 2 and was responsible for conversion of 60% of customer revenue total of $7MM ARRActed as sales operations lead for all deal flow including managing deal desk during sales cycles.Sales teams used Salesforce.com as CRM along with multiple VOIP calling tools and multiple Contract Management SoftwaresLead sales team through acquisition by Blue Star Sports (now Stack Sports). Guided multiple sales teams at CaptainU and co-acquisitioned company Krossover through the initial transition process; consolidated sales reps and teams with strategic placement for future under new ownership Show less

    • Business Development Manager
      • Dec 2013 - Nov 2015

      Leader of Sales team for CaptainU College product within CaptainU, developing strategy for new product offering to expand revenue channels. Promoted from AE to Business Development Manager. Hired, trained, and managed team of 5 Jr. AEs and 3 SDRs. Lead team to first $100,000 ARR in new sales from newest CaptainU product - college coach recruiting CRM & lead discovery tool.Making recruiting management and communication easier for college coaches. Learn more about CaptainU at http://college.captainu.com/ Show less

    • Account Executive
      • Nov 2012 - Nov 2013

      New Business Development, Brand Development and Sales.Individual contributor. High volume outreach on team of 3 total sales reps driving revenue through product engagement and direct sales.Lead expansion into 3 new markets and proved viability of new SAAS product selling the first 10 deals.Creating a more comprehensive athletic development and recruiting process for young athletes.

    • United Kingdom
    • International Trade and Development
    • 700 & Above Employee
    • Business Development Associate
      • Jun 2010 - Nov 2012

      -Supporting Bay Area and Seattle start-ups to establish and expand offices in the UK by facilitating connections with legal and financial advisers, regulators, industry contacts, and though leaders-Cultivating relationships with key decision makers and entrepreneurs -Fostering economic growth and job creation in the United Kingdom-Instituted and managed office internship program-Developing a network with venture funded start ups-Creating detailed international market comparison analyses for Foreign Direct Investment benchmarking-Managing an active pipeline of over 300 key accounts -Organizing international networking events and business development trips Show less

    • Intern
      • Jan 2010 - Jun 2010

    • Norris University Center Operations Staff
      • Jan 2009 - Jun 2009

Education

  • Northwestern University
    M.A., Public Policy Administration
    2009 - 2012
  • Northwestern University
    B.A., Political Science
    2005 - 2009

Community

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