Tanner Borum
Product Manager at Alto- Claim this Profile
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Bio
Experience
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Alto
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United States
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Financial Services
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1 - 100 Employee
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Product Manager
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Dec 2021 - 2 years 1 month
Nashville, Tennessee, United States The Growth & Experience product manager is responsible for the user experience at Alto starting at user registration and continuing through all services our clients can use in app. This role seeks to optimize our conversion from leads to funded and invested accounts and retain these clients for the long term. - Created 12 month roadmap for the products suite including user interface, APIs, and SDKs in order to plan resourcing and communicate product strategy to stakeholders -… Show more The Growth & Experience product manager is responsible for the user experience at Alto starting at user registration and continuing through all services our clients can use in app. This role seeks to optimize our conversion from leads to funded and invested accounts and retain these clients for the long term. - Created 12 month roadmap for the products suite including user interface, APIs, and SDKs in order to plan resourcing and communicate product strategy to stakeholders - Conducted empathy-based user research with customers to understand pain points and key needs around the investment experience. We've used these insights to streamline the investment workflow and inform the launch of a new product line - Optimized registration funnel for new user growth to maximize conversion to account funding, leading to 1 in 4 new users funding their accounts within 30 days - Oversaw rebrand for user facing application by collaborating with design to redesign the app, scoping work for engineering, and managing the project for on time delivery - Implemented and used experimentation to conduct A/B tests for UI changes during user registration to determine the improvements that will most benefit user conversion against a control - Developed and nurtured relationships with business stakeholders across operations, finance, sales, and marketing to take in product requests and coordinate product launches - Launched first co-branded marketing promotion with a large B2C company to provide users with exclusive benefits including discounted fees and a contribution match. This work exposed our product to a user base of over 900,000 investors with a delivery time of just two months - Created and maintained comprehensive dashboards reporting on user metrics for growth, conversion, and funding in order to measure product performance - Launched first mobile app on iOS and Google Play stores Show less
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Change Healthcare
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Product Manager
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Jul 2019 - Dec 2021
Greater Nashville Area, TN - Design and prioritize features for the product suite of APIs using customer feedback, market analysis and technical input in a SAFe Agile environment in order to augment network connectivity - Bring new products to market with full documentation, operations training, and marketing for 6 new products over the last 12 months - Execute the go-to-market strategy to publicize our products and pull through customers from pre-sales exploration through contract signing and finally maximizing… Show more - Design and prioritize features for the product suite of APIs using customer feedback, market analysis and technical input in a SAFe Agile environment in order to augment network connectivity - Bring new products to market with full documentation, operations training, and marketing for 6 new products over the last 12 months - Execute the go-to-market strategy to publicize our products and pull through customers from pre-sales exploration through contract signing and finally maximizing revenue for 75% revenue growth year over year - Define and implement operational processes for APIs with Sales and Operations teams to streamline customer on-boarding and support leading to 70% growth in new customer implementations per month - Integrate systems and customers from a competitor acquisition, overcoming technical, operational, and organizational hurdles in the process to lead to 200% growth in monthly revenue and minimal customer attrition
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Accelerated Development Program Associate
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Jul 2017 - Jul 2019
Greater Nashville Area, TN The Accelerated Development Program consists of four six-month long rotations in diverse areas of the company. The program fosters leadership skills and innovative thinking through challenging project-based assignments and a variety of formal training opportunities in Executive Presence, Design Thinking, Change Management, and more.
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Product Analyst / Scrum Master
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Jan 2019 - Jun 2019
Greater Nashville Area, TN - Worked with software development team as SAFe® 4 Scrum Master in Scaled Agile environment while reporting progress to program leadership - Analyzed client implementation process and implemented improvement using Lean Six Sigma methodologies - Evaluated current pricing structure for an existing product and worked with team to optimize pricing and bring in new revenue with minimal client attrition
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Financial Accounting Analyst
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Jul 2018 - Dec 2018
Seattle, WA - Implemented and communicated project accounting process to successfully transition to a new enterprise resource planning tool - Analyzed over 2,000 expenditure transactions monthly to evaluate trends, ensure data integrity prepare reports for use by finance leadership - Supported accounting team to reconcile general ledger, compile journal entries, and gather key information from the business to ensure an accurate month-end close.
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User Experience (UX) Researcher
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Jan 2018 - Jun 2018
San Francisco Bay Area - Conducted 75 interviews with patients, providers and customers to gather insights and data on user experience for use by product teams working in payments, customer experience, and government programs - Led multiple sessions to train 50+ team members in Design Thinking, Empathy Interviewing, and Idea Generation techniques - Proposed multiple product use cases based on user data that served as the baseline for a new product offering in patient/provider communication
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Operations Project Manager
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Jul 2017 - Dec 2017
Nashville, TN - Learned and used project management skills to analyze risks, engage stakeholders, and drive forward the standardization of multiple CRM's across business units - Implemented centralized process for requests for training and documentation from various groups across multiple locations - Compiled a plan for a standardized change management, communication and governance processes to increase the adoption rate for the above initiatives
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United States Attorneys' Offices
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United States
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Law Practice
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700 & Above Employee
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Student Clerk
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Jan 2017 - May 2017
Nashville, TN Served as support for the Assistant U.S. Attorney's of the Middle District of Tennessee as first point of contact for the office. Distributed mail and other communication for the office of 50+ employees as well as coordinating files for various cases. Passed NACLC to obtain security clearance for this role.
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Education
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Belmont University
Bachelor of Science (B.S.), Economics