Happy @ The Good Edge

• Jun 2022 - Present

Independent Communications Consultant

• Jan 2022 - May 2022

Services Bouquet : - Communications Strategy across medium - Collateral guidance and preparation for Start-ups and MSME - Individual (Promoter) Profiling - Mentoring (in communications) - Content creation Services Bouquet : - Communications Strategy across medium - Collateral guidance and preparation for Start-ups and MSME - Individual (Promoter) Profiling - Mentoring (in communications) - Content creation

Joint General Manager : Corporate Communications & PR

• Jul 2010 - Dec 2021

- Passionately involved in the growth story of #DS Group, a multi diversified conglomerate and has been instrumental in positioning the company as a major FMCG player from being known only for its premium mouth freshener. - I have successfully planned media activities, tailored messages and leveraged on the popularity of #Pulse, the number one candy in the country to enhance the image of the Group. - As a key content strategist, I have played an integral role in the corporate building campaign on the digital space. - I have devised and undertaken media initiatives under the ambit of CSR Communication to establish the organisation that endeavours for sustainable well-being of the stakeholder communities by addressing their economic, environmental and social issues. - I have contributed significantly towards creating content for the various verticals of the Group and created bespoke content required for various platforms like collaterals, Annual Reports, Newsletter, Management Communique, features stories, to name a few. - The journey of establishing the corporate brand DS, which was earlier known by its consumer brands only, has been challenging as well exciting. Show less

Senior Manager Corporate Communications

• 2009 - 2010

Media relations, Digital media management, Internal communications, Strategize & plan corporate communications campaigns. Key Responsibilities - National Media Management - Digital communication - Internal Communication - Solely responsible for putting together the editorial content for the newly formed organisation Media relations, Digital media management, Internal communications, Strategize & plan corporate communications campaigns. Key Responsibilities - National Media Management - Digital communication - Internal Communication - Solely responsible for putting together the editorial content for the newly formed organisation

Associate Director - Media, Travel & Lifestyle

• 2005 - 2008

Key Responsibilities - Client communication strategies - Strategic advocacy campaigns - Focus on the complimentary communication tools - Stakeholder mapping - Media, Issue & Crisis management - Business Development Clients: Turner (Cartoon Network, POGO, CNN), HBO, GATI, Hyundai, Whyte & Mackay, Continental Airlines, Royal Caribbean Cruises, POSCO, Vedanta Alumina Limited, PSP-1 (A USAID funded project on injectible contraceptives), Swatch Group, Monster.com., U21G; Citi Group, Monsanto, UB Group and Hindustan Levers limited Show less

Deputy General Manager

• 2002 - 2005

Joined as Senior Manager. Key Responsibilities - Planning and implementing the Corporate and Brand communication strategies for the client - Media engagement & relations - Creating media opportunities for clients - Crises Management Clients: Indian Hotels Company Limited (The Taj Group), Tata Tea Limited, Channel [V], Tata Steel, Tata Chemicals, Singapore Airlines, Star World, Star Movies, Westside, Star One, Raymond Limited, Kaya Skin Clinic, Barista, Titan, Tata Motors, LML; ITC Foods, Himalaya Drugs Show less

Consultant

• Apr 2001 - Feb 2002

Le Meridien Hotels, Rockwell Automation, Kodak, Fosters, World Gold Council, Amaron Batteries, IIM C, XLRI, Cadburys, Britannia Le Meridien Hotels, Rockwell Automation, Kodak, Fosters, World Gold Council, Amaron Batteries, IIM C, XLRI, Cadburys, Britannia