Experience

Bini Games

• Cyprus
• Computer Games
• 100 - 200 Employee

• Chief Marketing Officer

  • Sep 2020 - Present

  Kharkiv, Ukraine



Awem

• Cyprus
• Computer Games
• 1 - 100 Employee

• User Acquisition Director

  • Apr 2019 - Aug 2020

  Kharkiv, Ukraine ● Marketing strategy development for a casual game ● Establishing UA and retargeting processes ● Building a process of UA creative development and testing from scratch ● ASO strategy and planning ● Development, training, motivating and leading a team of UA managers, artists, designers, analysts, and data engineers ● Establishing relations with business partners: traffic sources, agencies, creative studios, etc.



Playrix

• Ireland
• Computer Games
• 700 & Above Employee

• User Acquisition Team Lead

  • Mar 2017 - Apr 2019

  ● Launching ad campaigns, testing, and evaluation of video networks and social platforms ● Leading a team of UA managers ● Advertisement strategy development, roadmap building ● Managing campaigns from planning to reporting and analysis ● Establishing the workflow and business processes for the UA department ● Managing campaigns on video networks and social platforms including Twitter, Snapchat, Pinterest, LINE ● Participation in ad development and testing, especially for the… Show more ● Launching ad campaigns, testing, and evaluation of video networks and social platforms ● Leading a team of UA managers ● Advertisement strategy development, roadmap building ● Managing campaigns from planning to reporting and analysis ● Establishing the workflow and business processes for the UA department ● Managing campaigns on video networks and social platforms including Twitter, Snapchat, Pinterest, LINE ● Participation in ad development and testing, especially for the Asian market ● Carrying out QBRs, negotiations with business partners

• User Acquisition Manager

  • Oct 2016 - Mar 2017

  Kharkiv Region, Ukraine



CatalystApps

• Ukraine
• Computer Games
• 1 - 100 Employee

• User Acquisition Manager

  • Jan 2015 - Apr 2016

  Ukraine ● Advertisement strategy development for a free-to-play mobile game ● Forming the creative vision for ads ● Ad campaigns planning, management, and optimization on Facebook and various video networks ● Development of the key performance metrics system and KPI analysis ● Ad monetization implementation and optimization ● Re-engagement management ● Analysis of player behavior, retention optimization ● UI/UX development and optimization in collaboration with the production… Show more ● Advertisement strategy development for a free-to-play mobile game ● Forming the creative vision for ads ● Ad campaigns planning, management, and optimization on Facebook and various video networks ● Development of the key performance metrics system and KPI analysis ● Ad monetization implementation and optimization ● Re-engagement management ● Analysis of player behavior, retention optimization ● UI/UX development and optimization in collaboration with the production team ● Interaction with advertising and tracking partners ● Organization of stable workflow and advance planning Show less



Self-employed

• Event Manager

  • Jan 2008 - Apr 2015

  Ukraine ● Event planning and management ● Volunteer management ● Event PR ● Websites and social networks content management



Gameloft

• France
• Computer Games
• 700 & Above Employee

• Reporting Specialist

  • Feb 2010 - Dec 2014

  Ukraine ● Team management ● Maintaining interaction between developers, reporting specialists and business analysts ● Data gathering, processing, and primary analysis ● Compiling statistical reports ● Interaction with partner companies ● Working with financial documentation, audition support