Strategic Marketing Director

• Feb 2020 - Present

I find beauty in data. I even dream in graphs. By creatively connecting the dots, facts and stats, a strategic solution slowly reveals itself – and this leads to some wonderful insights into consumer behaviour. I may seem quiet on the outside, but I’m constantly solving puzzles on the inside. I find beauty in data. I even dream in graphs. By creatively connecting the dots, facts and stats, a strategic solution slowly reveals itself – and this leads to some wonderful insights into consumer behaviour. I may seem quiet on the outside, but I’m constantly solving puzzles on the inside.

Insights Strategist

• Dec 2019 - Jan 2020

Recently employed as the Insights Strategist for Avidity Insights (a company within the Avidity Group, a future generation customer experience business), I am assisting the Managing Executive and co-founder in establishing the Avidity Insights Division, leading analytics and insights for the Avidity Group.

Marketing Strategist

• Aug 2018 - Nov 2019

Working closely with the Divisional Director: Marketing Solutions, I was responsible for driving clear, concise and informed marketing and product strategies firmly rooted in research and insights, within the business’s own interests as well as on client accounts and projects. My focus was to drive the overall business purpose of creating value for our clients by driving value with their customers in a context-rich, thoughtful and personalised manner.

Portfolio Manager

• Aug 2015 - Jul 2018

Marketing Manager

• 2012 - Jul 2015

Events Manager

• 2011 - 2011