Experience

LKDA Strategic Creative Advertising

• South Africa
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Sep 2022 - Present

  Taking full management responsibility for allocated accounts and projects; - Building excellent relationships with clients based on trust, a deep knowledge of their business and industry, what their brand needs, identifying opportunities and acting as key contact for continual communication. - Researching clients, competition, markets etc. - Develop strategic framework based on client objectives. - Presentation / co-presentation of concepts and strategies to clients; - Providing detailed and comprehensive briefs to studio; - Participating in briefing and brainstorming sessions; - Attempt at all times to adhere to deadlines (even if this requires overtime); - Sharing of creative input in the studio; - Providing support to other designers; - Ensuring all jobs are checked and ready and for it’s specific application (print-ready, web optimised etc); - Ensuring proper job administration (time logging, server filing, back-ups etc.) - Manage account finances with finance team from CE to Invoice, maximising the account’s billings and seek out additional income opportunities. - Create the best possible environment in which to produce the best possible work. Is responsible for ensuring that his/her teams have the right time and resources to deliver this, within the client’s time frame. - Work closely with traffic managers to schedule and manage workflows to make deadlines and reach objectives. - Delegate effectively and appropriately – upwards to th⁷e company directors, as well as downwards, and to other departments. Let's be creative and help move your bottomline www.lkda.co.za Show less



Kyoob Studio

• South Africa
• Advertising Services

• Head Of Marketing

  • Nov 2008 - Oct 2022

  I am responsible for managing the company as a whole and its marketing initiatives. I use market research and analysis to direct marketing strategy and planning. I oversee the financials, production of all promotional materials and marketing campaigns whilst develop cutting-edge innovative integrated marketing communication strategies and solutions, brand development and brand activation campaigns, marketing campaigns, graphic design and printing Solutions for clients. Duties include: 1. Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction. Identifying new customers. Supporting sales and lead generation efforts. 2. Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections. 3. Developing and managing advertising campaigns. Organizing company conferences, trade shows, and major events. 4. Building brand awareness and positioning. 5. Evaluating and maintaining a marketing strategy. Directing, planning and coordinating marketing efforts. Developing each marketing campaign from start to finish. 6. Handling social media, public relation efforts, and content marketing. I provide entrepreneurial skills to a lingering business challenge and improve on an already discovered solution to the challenge. I have Knowledge of business principles, including management, marketing, marketing plan research, and business ethics. Ability to pinpoint problems, take initiative, and make meaning out of the results based on calculated methods. Ability to make provision for a good organizational structure through coordinated planning. Awards & Nominations 1. South Africa Prestige Awards 2021/2022 winner Marketing 2. CEO Global Pan African Award for most influential woman in Business and Government in the SME sector. Country Winner 2019/2020 3. Margaret Hirsch woman in business 4. Lioness Woman in Business Show less



BNI South Africa

• South Africa
• Advertising Services
• 1 - 100 Employee

• Network Marketer

  • 2012 - 2016

  BNI member and Pinnacle chapter's Vice President Tshwane / Pretoria BNI member and Pinnacle chapter's Vice President Tshwane / Pretoria



CANSA Relay For Life Volunteer

• South Africa

• Marketing Chair

  • 2008 - 2013

  As Volunteer I operated as Marketing chair. My responsibilities were developing a communications strategy, media plan with actions and goals, media sponsorship and marketing communication material As Volunteer I operated as Marketing chair. My responsibilities were developing a communications strategy, media plan with actions and goals, media sponsorship and marketing communication material



Brightmark

• South Africa

• Senior Account Manager

  • Aug 2005 - Nov 2006

  I was primarily responsible for media campaigns and promotional planning. I generated revenue for the agency through advertising sales, below– and above-the-line advertising campaigns, sourcing repeat business from existing clients and increasing revenue through generating new business. It was important to oversee that the agency’s actions were in line with agreements, procedures and budgets and reflected a unified and agreed point of view which I had to control. I had to evaluate projects from a profitability point of view and was in charge of media planning and advertising budgets (the largest being R2 million). Responsibilities included preparation of communication briefs and providing solutions to meet specific communication objectives, creating and maintaining brand awareness, brand management, new product development, strategic and media planning, on and off line media-buying (web-send & quick cut), customer relationship marketing concepts and advertising concepts. Creative development of above and below-the-line advertising strategies included visual media, radio and print advertising projects, competitions and marketing of advertising and graphic design services, event management, photographic services, website front-end development, printing and industry related services as well as setting up promotional campaigns for clients. Primary corporate accounts: Munimed Medical Scheme, Multimed Administrator, Schering Plough, Afrivet Business Management, CP de Leeuw, Department of Transport, Spin-a-Chip and the Department of Minerals and Energy. Show less



Foneworx Account Manager

• Randburg

• Senior Account Manager

  • Jan 2002 - Oct 2005

  Primarily responsible for the relationship with SABC Mobile and SABC 1, 2 and 3: developing creative concepts for SMS competitions and IVR and marketing concepts for promotional campaigns. Day-to-day activities included participation in conceptualisation and implementation of marketing initiatives, launch of products, creative concepts for ongoing competitions and services for SABC; monitor the client’s competitor environment trends and translate into appropriate actions; integrate CRM (collect client database) into overall marketing mix and to implement through-the-line campaigns; work with other departments to ascertain timetables, pursue estimate approval and follow the project through actual planning, production, development and final presentation; preparation of detailed communication briefs; providing solutions to meet specific communication objectives; negotiating price on the labelling, labour, distribution and insurance costs in respect of the Write-In Service facility; negotiating the fee structures for the service offered and the return on investment via a revenue share percentage split offered back to client; after sales service, market research and collating information from an electronic database captured and presented to the client’s specifications and to furnish clients with a written project overview at completion of a campaign; research and demographics and day-to-day administration relating to current projects and to translate competition research results into appropriate marketing actions. I worked on various programs such as “Noot vir Noot” (where my SMS concept for the “Noot Assosiasie” competition received over 1 million hits in the launch month), YO-TV, Tube, The Weakest Link, Survivor, Die Nutsman, Amazing Race, A Word Or 2, Top Billing, Soul Buddies, 50/50, PEP Stores, etc. and numerous radio stations (5fm, Metro, RSG, Thobela and Phala Phala etc). Show less