Experience

TheStreet

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Email Marketing Manager

  • Sep 2014 - Present

  Greater New York City Area Building and constantly improving TheStreet's email marketing strategy by building test plans and overall program development. Driving email list growth strategies and execution across multiple channels, serving as email acquisition authority across TheStreet's Premium Products. Managing marketing calendars, traffic creative assets and own the complete campaign approval process. Ensuring the brand experience is integrated into all email campaigns and is consistent with overall brand… Show more Building and constantly improving TheStreet's email marketing strategy by building test plans and overall program development. Driving email list growth strategies and execution across multiple channels, serving as email acquisition authority across TheStreet's Premium Products. Managing marketing calendars, traffic creative assets and own the complete campaign approval process. Ensuring the brand experience is integrated into all email campaigns and is consistent with overall brand objectives and management goals. Oversee daily execution of email campaigns including creative set-up, testing, deployment and analysis. Reporting and quantifying email campaign results and KPIs, highlighting successes, trends and opportunities. Maintain formal process to update and share findings with marketing teams and other stakeholders. Serve as project manager for key email enhancements including; trigger-based email programs, win-back campaigns, reactivation campaigns, retargeting campaigns and more. Show less



Oracle

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Client Success Strategist

  • Nov 2016 - Sep 2022

  Greater New York City Area



Experian Marketing Services

• Client Relationship Manager

  • Nov 2010 - Jun 2014



Snackable Media

• Marketing, Account Executive

  • Dec 2008 - Nov 2010



Thumbplay

• United States
• Wireless Services
• 1 - 100 Employee

• Marketing Manager, Promotions & Merchandising

  • Mar 2007 - Dec 2008



BMG Columbia House

• Entertainment Providers
• 1 - 100 Employee

• Marketing Manager, Online Acquisitions

  • May 2006 - Mar 2007

• Marketing Operations Coordinator Direct Mail Acquisitions

  • Sep 2001 - May 2006



Sprint

• United States
• Telecommunications
• 700 & Above Employee

• Resource Coordinator

  • 2000 - 2001