Tânia Freixo
Digital Marketing Manager at Crioestaminal- Claim this Profile
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English Full professional proficiency
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Spanish Full professional proficiency
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Portuguese Native or bilingual proficiency
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Bio
Credentials
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Advanced SEO: Developing an SEO-Friendly Website
LinkedInSep, 2020- Sep, 2024 -
Certificação em Publicidade em Display no Google Ads
GoogleJan, 2023- Sep, 2024 -
Certificação em Publicidade em pesquisas no Google Ads
GoogleJan, 2023- Sep, 2024 -
Facebook Certified - Building Your Mobile Presence with Instagram Business Tools
Instagram -
Facebook Certified - Canais de Compra
Facebook -
Facebook Certified - Facebook Exchange
Facebook -
Facebook Certified - Geração de Relatórios de Anúncios
Facebook -
Facebook Certified - Gerenciador de Negócios
Facebook -
Facebook Certified - Instagram Para Empresas
Instagram -
Facebook Certified - Power Editor (Anunciante Avançado)
Facebook -
Twitter Flight School Certificate - Plano de Liderança em Marketing no Twitter
Twitter
Experience
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Crioestaminal
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Portugal
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Biotechnology Research
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1 - 100 Employee
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Digital Marketing Manager
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2013 - Present
Management of the company's social networks, email marketing and Facebook/Instagram and G. Ads campaigns, and publishing/updating web content on the company´s websites. ● Social Media (Portuguese, Spanish and Schweiz Markets)Managing social media channels for Crioestaminal/Conversas com Barriguinhas and Genelab/Prenatest. (Celvitae/Conversaciones com Barriguitas and Stemlab AG - Schweiz - untill june 2019).Formulation of Strategic Plans for Social Media (e.g : copies, pictures, scheduling, templates, supervision)Content Strategy: Brainstorm ideas and craft content for Facebook posts, landing pages and ad units. Social Execution: Setup new social pages and optimize current brand presence. Monitor and manage social media pages, promotions, content. Manage social media communities by moderating and responding to comments and questions (Portuguese and Spanish Markets).Plan social content and editorial strategy, with the objective of maximizing social traffic, and audience engagement. Lead Generation.● Google Ads, SEM, Analytics and performance (Portuguese and Schweiz Markets)Google Ads - SEA - managing campaigns in Adwords: Search, display and Remarketing.Creation and execution of keyword management, creative testing, and bidding strategies on PPC search engines to effectively achieve acquisition goals. ●Linkedin Ads● Email Marketing (Portuguese and Spanish Markets)Managing and executing Email Marketing campaigns.Implementing segmentation marketing to focus on specific characteristics of clients groups, to refine and personalize the brand's comunication.● Website content updates (Portuguese and Spanish Markets)Publishing and updating web content in WordPress websites - Crioestaminal, Celvitae and Prenatest.SEO - content production and optimization of websiteGood skills in Wordpress.
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Natura Empreendimento S.A.
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Portugal
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Hotels and Motels
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1 - 100 Employee
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Head Of Digital Marketing
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Jan 2022 - Present
Cró Hotel & Termal SPA I Longroiva Hotel & Termal SPA● Creation and publication of posts on social networks● Analysis, optimization and updating of sites● Development and sending of Newsletters● Analysis and reporting of Google Analytics data Cró Hotel & Termal SPA I Longroiva Hotel & Termal SPA● Creation and publication of posts on social networks● Analysis, optimization and updating of sites● Development and sending of Newsletters● Analysis and reporting of Google Analytics data
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CENTURY 21 Realty Art Group
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Portugal
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Real Estate
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100 - 200 Employee
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Digital Marketing Specialist
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Jun 2022 - Present
● Development of paid digital media campaigns for lead generation and brand awareness● Track, Optimize and Report campaign effectiveness ● Development of paid digital media campaigns for lead generation and brand awareness● Track, Optimize and Report campaign effectiveness
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Equipa Filipe Pereira
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Portugal
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Real Estate
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Digital Marketing Specialist
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Sep 2020 - Present
● Implementation of Facebook/Instagram Ads campaigns● Implementation of Google Ads campaigns - search / display / youtube● SEO - Content production and website optimization● Youtube SEO ● Implementation of Facebook/Instagram Ads campaigns● Implementation of Google Ads campaigns - search / display / youtube● SEO - Content production and website optimization● Youtube SEO
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Sensing Future Technologies
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Portugal
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Wellness and Fitness Services
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1 - 100 Employee
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Digital Marketing Specialist
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Feb 2022 - Present
● Elaboração de campanhas pagas de digital media para geração de leads e awareness da marca● Acompanhar, Otimizar e Reportar a eficácia das campanhas ● Elaboração de campanhas pagas de digital media para geração de leads e awareness da marca● Acompanhar, Otimizar e Reportar a eficácia das campanhas
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Inoener, Lda
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Portugal
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Services for Renewable Energy
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1 - 100 Employee
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Digital Marketing Specialist
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Sep 2021 - May 2022
●Development and implementation of Facebook/Instagram Ads campaigns●Track, Optimize and Report campaign effectiveness●Development and implementation of posts on social networks●Monitoring and moderation of comments on social networks●Analytics account management●Management of the company's website ●Development and implementation of Facebook/Instagram Ads campaigns●Track, Optimize and Report campaign effectiveness●Development and implementation of posts on social networks●Monitoring and moderation of comments on social networks●Analytics account management●Management of the company's website
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Gold Tie Media
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Portugal
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Advertising Services
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Senior Media Buyer
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Jul 2021 - Nov 2021
● Digital Paid media campaigns for lead generation and brand awareness● Monitor, Optimize and Report, measuring the campaigns effectiveness ● Digital Paid media campaigns for lead generation and brand awareness● Monitor, Optimize and Report, measuring the campaigns effectiveness
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Head of Customer Service
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2009 - 2013
Dissemination of information concerning Umbilical Cord Blood Stem Cells Cryopreservation Services. Support to clients and healthcare providers concerning the provision of health services in the Umbilical Cord Blood Stem Cells Cryopreservation area. Mediate negotiations with suppliers, clinics, and business partners. Head and coordinator of the sales team. (Angolan market) Dissemination of information concerning Umbilical Cord Blood Stem Cells Cryopreservation Services. Support to clients and healthcare providers concerning the provision of health services in the Umbilical Cord Blood Stem Cells Cryopreservation area. Mediate negotiations with suppliers, clinics, and business partners. Head and coordinator of the sales team. (Angolan market)
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Psicóloga Clínica - Clinical Psychologist
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2007 - 2009
Clinical psychologist in voluntary regime - Clinical Haematology Department inpatient care (30 bedded area) and outpatient care. Clinical psychologist in voluntary regime - Clinical Haematology Department inpatient care (30 bedded area) and outpatient care.
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Education
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2015 - 2016
IPAM
Postgraduate, Digital Marketing -
2021 - 2021
Católica Lisbon School of Business and Economics
Specialization, E-Commerce -
2018 - 2018
FLAG
Search Engine Optimization (SEO), Digital Marketing -
2017 - 2017
FLAG
Specialized Course, Goolge Adwords -
2014 - 2014
FLAG
Curso Especializado Social Media Marketing, Social Media -
2015 - 2015
FLAG
E-mail Marketing, Digital Marketing -
2001 - 2005
Instituto Piaget de Viseu
Licenciatura - Academic License - em Psicologia, Clínica e de Aconselhamento - Clinical Psychology
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