Experience

CXP Consulting

• Israel
• Business Consulting and Services
• 1 - 100 Employee

• Co-Founder & CEO

  • Jun 2016 - Present

  Tel-Aviv At CXP Consulting, we empower tech entrepreneurs and CEOs to build their differentiated, value- based stories and transform their stories into sales. We work with leaders who understand that to make a big impact in global competitive markets, they ought to delineate a strong and differentiated positioning and smartly execute their GTM (go-to-market). We are generally invited before major strategic business milestones in the lifecycle - exiting from stealth mode, before or after… Show more At CXP Consulting, we empower tech entrepreneurs and CEOs to build their differentiated, value- based stories and transform their stories into sales. We work with leaders who understand that to make a big impact in global competitive markets, they ought to delineate a strong and differentiated positioning and smartly execute their GTM (go-to-market). We are generally invited before major strategic business milestones in the lifecycle - exiting from stealth mode, before or after funding round, expansion into new geographies or new verticals, or a new product launch. The way we integrate the disciplines of StoryTelling and StorySelling is very unique in the landscape of tech consulting firms in Israel and internationally. ➡️cxpconsulting.com Show less



270Surgical

• Israel
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Active Investor and strategic advisor

  • May 2022 - Present

  Israel I feel very lucky to make my first steps as a tech seed investor with 270Surgical and its outstanding leadership team. 270Surgical is dedicated to bringing a new dimension to surgery by bringing a surrounding vision experience to the Operation room. Witnessing the excitement and extremely positive feedback of surgeons from around the world after using the Surrounscope (even after the very first use!) has convinced me to go ahead and get involved in the funding round.



Gvahim

• Israel
• Education Administration Programs
• 1 - 100 Employee

• Member Board of Directors

  • Jan 2006 - Present

  Israel



Setoo (now known as Pattern)

• United Kingdom
• Information Technology & Services

• Fractional CMO

  • Jan 2019 - Sep 2021

  Tel Aviv Area, Israel Setoo is a digital insurance platform that provides e-businesses with the ability to create and distribute unique and personalized insurance products. With Setoo, digital e-commerce sites increase their ancillary revenues by up to 30% and offer delightful and secured user experiences. www.setoo.com



ClickSoftware

• United States
• Software Development
• 100 - 200 Employee

• Chief Marketing Officer

  • Dec 2014 - May 2016

  Israel • Created and executed company’s annual marketing plan. Set vision and directed execution across global teams, as the company was transitioning to a full Saas model • Accelerated growth through expansion into primary markets (manufacturing, utilities, telecom, public sector) and development of initiatives into new sectors (smart building, home healthcare…) and technology segments (AI, enterprise mobility, IoT, wearables) • Led account-based marketing approach across all regions into key… Show more • Created and executed company’s annual marketing plan. Set vision and directed execution across global teams, as the company was transitioning to a full Saas model • Accelerated growth through expansion into primary markets (manufacturing, utilities, telecom, public sector) and development of initiatives into new sectors (smart building, home healthcare…) and technology segments (AI, enterprise mobility, IoT, wearables) • Led account-based marketing approach across all regions into key target segments to foster up-sell, cross-sell • Managed global lead generation pipeline operation including cross-company processes and global KPIs settings • Content creation and development for marketing campaigns (success stories, webinars, WP...) • Initiated, developed and launched first company Customer Reference Program to drive customer advocacy and build a strong customer community • Created fully integrated product launch process across all departments including • Managed global marketing team of high-performance marketing individuals (product marketing, Digital, field marketing, Inside sales, channel marketing) and a multi-million marketing budget Show less



Magic Software Enterprises

• United States
• Software Development
• 300 - 400 Employee

• Vice President Global Marketing & Business Development

  • Oct 2010 - Nov 2014

  Israel • Strategic Marketing: defined and executed yearly global marketing plan through 12 regional branches • Lead Generation and nurturing: generated leads through SEO on company web sites in 7 languages, PR, inbound and outbound campaigns • Branding: company-wide rebranding including new market positioning • Events: organized all global Company events including annual KO and 30-year celebrations • Customer Experience Program: led the first CXP program from VoC survey to… Show more • Strategic Marketing: defined and executed yearly global marketing plan through 12 regional branches • Lead Generation and nurturing: generated leads through SEO on company web sites in 7 languages, PR, inbound and outbound campaigns • Branding: company-wide rebranding including new market positioning • Events: organized all global Company events including annual KO and 30-year celebrations • Customer Experience Program: led the first CXP program from VoC survey to customer-centric new initiatives plan that improved customer satisfaction, loyalty and upsell opportunities • Salesforce leadership: personally responsible for selecting, designing and deploying salesforce for sales and services to 150 global users across 12 countries+ initiating ISV process • Product Marketing: competitive analysis, analyst relations, go-to-market strategy, sales training, product/new feature launch • Business Development: managing strategic partner program (Salesforce.com, SAP. IBM, JDEdwards), OEM program with technology partners (Microstrategy) • Results measurement: setting global KPIs and managing achievements through marketing dashboards, campaign ROIs, budget control • Team leadership: managing team of 20 people worldwide (matrix organization) Show less



JVP

• Israel
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Vice President Marketing and Business Development

  • Jan 2009 - Oct 2010

  Advising portfolio companies on strategic marketing activities (30 active companies) Generating high quality deal flow of promising media and internet startups which led to 5 new investments Developing business opportunities in Europe Participating in the Investment committee Brand creation and development (JVP media Quarter), new web site, events, PR (Israel and abroad)



NICE

• United States
• Software Development
• 700 & Above Employee

• Director of Corporate Marketing

  • Sep 2003 - Dec 2008

  •Directed the company’s repositioning and rebranding in 2004 •Defined, implemented and adapted the NICE’s corporate position and messages for key audiences across all regions; including investors, customers, partners, industry analysts, media and employees •Designed and executed M&A communication plans (positioning of the acquired new capabilities within the company’s portfolio, rebranding, messages to investors, customers and strategic partners, integration of marketing… Show more •Directed the company’s repositioning and rebranding in 2004 •Defined, implemented and adapted the NICE’s corporate position and messages for key audiences across all regions; including investors, customers, partners, industry analysts, media and employees •Designed and executed M&A communication plans (positioning of the acquired new capabilities within the company’s portfolio, rebranding, messages to investors, customers and strategic partners, integration of marketing plans) •Defined and executed "go to market" strategies and product launches •Introducing Web2.0 communication tools into the marketing mix •Planned and managed a multi-million dollar marketing budget globally •Managed directly a team of 9 people covering numerous responsibilities including : product marketing, competitive intelligence, market research, public relations, media relations, investors relations, industry analysts relations, event management, on-line marketing, internal communication Show less



Comverse Technology, Inc.

• United States
• Telecommunications
• 1 - 100 Employee

• Director of Corporate PR and Marketing

  • 1998 - 2003

  Corporate Public Relations Director – 2000 to 2003 •Defined the corporate messages in coordination with IR •Produced company’s corporate press releases •Expanded the network of European PR agencies in the US and in Asia (most of the agencies are still in place) •Established the relationship with key trade analyst houses worldwide (Yankee Group, Gartner, IDC) •Briefed trade journalists and industry analysts on the company’s products EMEA Public Relations Manager – 1998… Show more Corporate Public Relations Director – 2000 to 2003 •Defined the corporate messages in coordination with IR •Produced company’s corporate press releases •Expanded the network of European PR agencies in the US and in Asia (most of the agencies are still in place) •Established the relationship with key trade analyst houses worldwide (Yankee Group, Gartner, IDC) •Briefed trade journalists and industry analysts on the company’s products EMEA Public Relations Manager – 1998 to 2000 •Established media relations activities in EMEA through the creation of a PR agencies network across Europe •Provided media exposure to the company’s products and executives •Placed speakers in key Telco conferences (more than 70 free speaking engagements secured per year) Show less



Areva

• France
• Oil and Gas
• 200 - 300 Employee

• Director of Communications

  • Jan 1990 - Feb 1997

  •Defined company messages to the media •Created and developed communication plan to key audiences including : Members of Parliament in France, Japan and Senators in North America, global media, Ministry of Education, Ministry of Health •Worked closely with school book editors on recycling and nuclear waste management and energy savings •Created the visitor center of the nuclear waste recycling plant in La Hague •Created the first medical school specialization for “Environmental… Show more •Defined company messages to the media •Created and developed communication plan to key audiences including : Members of Parliament in France, Japan and Senators in North America, global media, Ministry of Education, Ministry of Health •Worked closely with school book editors on recycling and nuclear waste management and energy savings •Created the visitor center of the nuclear waste recycling plant in La Hague •Created the first medical school specialization for “Environmental Health” •Managed a team of 10 Show less