Tania Versloot

Senior Designer at ASAP Skin Products
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Melbourne Area

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5.0

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Meenu Biala-Irani

Having worked with Tania well before our Myer days beginning in NZ, I can safely say Tania is an excellent co-worker and an employee who loves a good banter! A creative individual who is highly skilled and efficient in any task she is given. Any organization would be lucky to have Tania.

Christine Dal Tio

Tania is a very talented Senior Designer. She has a great eye and visual aesthetic and is an absolute delight to work with each and every day. Not only is she very well versed in all things print, but she also has a deep passion and understanding for user experience and digital design. She really is a rare design all rounder and any team would be lucky to work with her! I'm looking forward to working with her time and time again in the future.

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Credentials

  • Introduction to Psychology
    Yale University
    May, 2021
    - Nov, 2024

Experience

  • ASAP Skin Products
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Senior Designer
      • Jul 2016 - Present

      asap skin products is a leading Australian made + owned cosmeceutical skincare company. • Ensures brand integrity across marketing and advertising collateral • Exceptional attention to detail, highly organised with great administrative skills • Conceptualise, develop and execute marketing campaigns across digital channels and printed platforms • Provide idea visualisation, product mock-up and mood boards to pitch and communicate creative concepts for approval and management of business expectations • Ideation, content creation, photography and styling of creative assets including images and video • Manages multiple projects, studio tasks and deadlines in a quick paced environment • Creates project timelines and effectively communicates tasks and expectations to achieve better workflow and project transparency • Works collaboratively providing support and clear communication to marketing team and business directors • Packaging design from supplier costing and sourcing to new concept creation and final execution and ongoing quality control/consistency • Maintain, update and improve backend website for product SKUs • Managed contract graphic designers and social media coordinator

  • Nine West Australia
    • Australia
    • Retail
    • 1 - 100 Employee
    • Creative Designer
      • Jan 2016 - Jun 2016

      Nine West is a market leader in the footwear and accessory retail industry. • Conceptualized and promoted products through trends and fashion stories • Designed, executed and supported marketing strategies via EDMs, digital platforms and in-store material • Art directed photoshoots to create additional content/assets across each seasonal campaign in line with marketing brand guidelines • Photographed and directed product studio and street style looks to build an image library in support of social media and other digital platforms • Effectively created, organised and maintained file structures within the business

  • MYER
    • Australia
    • Retail
    • 700 & Above Employee
    • Graphic Designer
      • Aug 2013 - Dec 2015

      MYER is Australia’s largest department retail store. • Continually monitoring trends in design, fashion, technology, events, colour, print and more for use in creative briefs • Art Direct and overseeing photoshoots for product packaging and campaigns • Designing company branding as required including signage, posters, digital, corporate collateral, labels, packaging and more • Maintaining brand integrity and consistency across all exclusive homewares projects as per style guides and direction of management • Developing design concepts and executing layouts for campaigns and corporate collateral • Effectively communicating new brand values and aesthetics by developing comprehensive style guides to assist staff and stakeholders

  • Who-Rae Consumer Products
    • Graphic Designer
      • May 2012 - Aug 2013

      Who-Rae is an international and national consumer products company. • Refined concepts from inception to final execution for product, packaging and brand concepts in presentation pitches that resulted in gaining accounts and raising company profitability • Researched and understood client brands, style guides and project communication requirements • Worked with several notable licensees ensuring clear communication and latest asset collections and guidelines • Produced pitch presentations, product mock ups and brand styles to outline creative direction and strategic execution to clients • Mentored and managed a junior graphic designer

  • Hallifax Tourist Products
    • Graphic Designer
      • Jan 2010 - Apr 2012

      Hallifax is a leading New Zealand tourist souvenirs wholesaler. • Oversaw projects from inception to final execution including development of concept while handling client feedback and changes • Designed all visual elements across all touch points including packaging, POS, photography and marketing material • Maintained brand consistency across all brands as per style guides and direction of management • Product photography and editing of images plus layout design and consistency of extensive company product catalogue • Visual merchandising of product showroom and continued maintenance

Education

  • CPIT (Christchurch Polytechnic Institute of Technology)
    Bachelor of Design
    2007 - 2009
  • CPIT (Christchurch Polytechnic Institute of Technology)
    Certificate of Design
    2006 - 2006

Community

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