Tania Velin

Designer at The New York Times
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area
Languages
  • Spanish Professional working proficiency
  • English Native or bilingual proficiency

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Experience

    • United States
    • Newspaper Publishing
    • 700 & Above Employee
    • Designer
      • Jul 2023 - Present

      T Brand Studio T Brand Studio

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Designer
      • Oct 2022 - Apr 2023

      • Worked on a variety of social media assets (one-offs or batches of content) for clients from an array of industries across all social platforms. • Delivered storyboards for motion and video sequence• Worked on website design optimizations and recommendations and landing page design • Produced accessible and interactive PDFs containing hyperlinks and alt text for links and images• Supported launch of new agency website by designing assets for various case studies, working with motion designers to deliver video assets. Selected featured imagery and prepped for optimal web-friendly upload sizes.• Created GIFs suitable to GIPHY use and guidelines. • Provided thorough documentation of goals, performance and milestones achieved with manager during and between quarterly reviews. Select Clients: AAA, BlackRock iShares, Schwarzman Scholars, Kearny Point Show less

    • Junior Designer
      • Sep 2021 - Oct 2022

      • Provided conceptual design solutions involving social media and website outcomes. • Worked on brand guideline designs featuring core sections of typography, colors and photography.• Worked on website banner designs for desktop and mobile screens. Consisted of trying out new and eye-catching formats and adding compliance codes into finalized assets. • Designed a bus wrap involving vector graphics and high resolution photography.• Spearheaded and delivered updated layouts as part of the migration of agency presentation template slides from Keynote to Pitch software.• Migrated and organized client and archival agency files to Shared Google Drive and upkeep a Google Sheet tracking progress and provided updates.• Worked on ad hoc task with quick turnarounds such as editing headshots, implementing new screens for UX user flows, cleaning up presentation and New Biz presentation decks. Select Clients: AAA, BlackRock iShares, Primark, Weichert Workforce Mobility, T Rowe Price, Kearny Point Show less

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Digital Content Designer
      • Jan 2021 - Sep 2022

      Designs content written by contributors to a social activism Instagram account with 2+million followers. Posts discuss relevant topics surrounding current events, demands for justice, and educating Instagram users on various topics. (ie: climate change, minimum wage, student debt, policing, mental health, LGBTQ+ history, etc...). Social Post Statistics (Jan-Sept 2021): • Impressions: 43+ million • Reach: 36+ million • Likes: 5+ million • Shares: 1.3+ million Provided ready-to-use design templates read across various Instagram layouts (posts and stories) for the Mutual Mondays series, ongoing rapid news posts, and presentation decks shared with potential and current brand partnerships. Select Partnerships: George Floyd Memorial Foundation, UNICEF, FOLX Health, TooGoodToGo, Project Pulso Show less

  • Tania Velin Design
    • New York, United States
    • Freelance Graphic Designer
      • Jan 2021 - Sep 2022

      Collaborates with startups and non-profit organizations to meet branding, digital design, and social media needs. Collaborates with startups and non-profit organizations to meet branding, digital design, and social media needs.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Associate Interaction Designer
      • Jun 2021 - Aug 2021

      • Accommodated college and university clients in designing and building of email workflows and social media ads for enrollment campaigns and events. • Assisted senior designers in delivering HTML email templates, static Facebook/ Instagram ads, email template designs among other requests sent to the Interactive team. • Shared task deliverables with account executives through an internal workflow software. • Maintained communication with strategists in confirming accuracy and alignment with client requests. Select Clients: NYU, Moravian University Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Freelance Contractor
      • Dec 2020 - Jan 2021

      • Supported internal designers on WKND Nation website designs for the About, Blog Landing, and Article pages.• Provided responsive designs and annotations for development handoff.

    • Design Intern
      • Jun 2020 - Nov 2020

      • Worked in creating website enhancements for wellness and non-profit clients, redesign of rewards page, PLP, blog templates, and restructuring site navigation.• Worked on putting together digital assets used in social media ads and websites. • Received constant feedback and collaboration with full time designer to share with client.• Assisted in designing assets to showcase project case studies on company site and monthly newsletter.• Skinned templates from UX wireframes to adhere to brand style guide applied to various website modules.• Translated desktop screen design across responsive breakpoints. • Performed QA for websites across browsers (Google Inspect, Browserstack, Litmus) and created notes and annotations to send over to developers.Select Clients: Gold House, Joovv, FEKKAI, Wknd Nation Show less

    • United States
    • Higher Education
    • 400 - 500 Employee
    • Teacher Assistant
      • Jan 2020 - May 2020

      • Work alongside web design professor during 3-hour web design studio course 2 days/week • Assist the professor in continuing the workflow of the class and addressing any problems or questions enrolled students may have during studio time. • Conducted a interactive map styling and embedding tutorial virtually for students. A base file was created for students to access and work off of during the exercise and use in their final project. • Provided feedback on student's design concepts on the course blog throughout the development of their projects. • Provided technical assistance in person and remotely via WebEx. Show less

  • The Benjamin Center
    • New Paltz, New York
    • Graphic Design Student Assistant
      • Aug 2019 - May 2020

      • Worked under staff researcher to create infographics and vector graphics for public policy center presentations and digital graphics. • Pitched illustration and concepts for PowerPoint slides and timelines. • Worked under staff researcher to create infographics and vector graphics for public policy center presentations and digital graphics. • Pitched illustration and concepts for PowerPoint slides and timelines.

    • United States
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Editorial Graphics Intern
      • Jun 2019 - Aug 2019

      • Worked and was mentored alongside a team of award winning maps and graphics editors. • Created illustrations and static maps for pieces being published on National Geographic print and web platforms. • Attended department specific meetings. • Designed a Powerpoint presentation deck for a business marketing plan proposal surrounding the Planet or Plastic campaign to a group of company executives utilizing National Geographic style guidelines and presented with a team of interns. • Drafted a data visualization for an upcoming magazine spread by cleaning the data in Excel and creating digital drafts using Tableau software. *Print work featured in October 2019 issue of National Geographic Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Graphic Designer
      • Feb 2019 - Apr 2019

      • Graphic Designer for this year's winning Innovative Kitchen restaurant "Bao Town" at the Culinary Institute of America. • Worked closely along the group of student chefs to get a better sense of the direction of how they wanted themselves and their menu to be represented. • Received feedback on logo iterations remotely, continuously remaining in contact with the marketing manager of Bao Town and graphic designer from the Culinary Institute of America • Applied hand-drawn type and graphic for the final logo. • Converted Adobe Illustrator file to allow compatibility for final banner printing. Show less

  • Studio Lustro
    • New York City Metropolitan Area
    • Creative Intern
      • Jun 2017 - Aug 2018

      • Edited images and scheduled social media posts for company clients on a day to day basis • Developed custom graphics for social media platforms. • Assisted with the development and and collection of sources utilized within the company’s rebranding • Worked alongside the art director in putting together a style guide for the company's rebranding Select Clients: William Poll, Rizzo's Fine Pizza, The Urban Gentry • Edited images and scheduled social media posts for company clients on a day to day basis • Developed custom graphics for social media platforms. • Assisted with the development and and collection of sources utilized within the company’s rebranding • Worked alongside the art director in putting together a style guide for the company's rebranding Select Clients: William Poll, Rizzo's Fine Pizza, The Urban Gentry

Education

  • SUNY New Paltz
    Bachelor of Fine Arts - BFA, Graphic Design
    2016 - 2020
  • Instituto Superior de Diseño - Havana Cuba
    Study Abroad, Graphic Design
    2019 - 2019
  • New Hyde Park Memorial High School
    High School Diploma, 3.75
    2010 - 2016

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