Experience

Snackbrands Australia

• Australia
• Manufacturing
• 100 - 200 Employee

• Category Development Manager - Nutritious Snacks and Crackers (Oceania)

  • Dec 2020 - Present

  Category Development Manager for Crackers and Nutritional Snacks across Australia and New Zealand. Working closely with both internal and external stakeholders across both countries helping to drive category growth.This collaborative position allows me to have face to face conversations with all retailers across both countries. It also exposes me to the different dynamics within crackers and nutritional snacks and who the shopper is. But what I love most about this role, are the amazing brands within my portfolio - Nice & Natural, Griffins, Snax, Crunches, Natural Cracker Company, H&P and Kettle.

• Category Development Manager - Nutritious Snacks (Oceania)

  • Mar 2019 - Dec 2020

  Category Development Manager for Australia and New Zealand for the Nutritious Snacks Category - Nice and Natural/ GriffinsWorking closely with internal and external stakeholders - looking after all retailers across both countries.



Diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Assistant Category Development Manager

  • Oct 2018 - Feb 2019

  Following strong results from the Advantage Group Survey within Coles Liquor Group (CLG), I was promoted to Assistant Category Development Manager for On Premise and Independents. I am now specialising in Vodka across Glass and Premix.Key Responsibilities:• Deliver Category and Customer projects that transform the category at point of purchase.• Provide data led insights to support business decisions making on prioritising across total portfolio.• Lead and deliver category reviews in support of account teams including category assessment, innovation sell in and range and space recommendations.• Key contributor to Pack/Price architecture strategy to provide right vessel, in the optimal configuration, at the right price that delivers value to the consumer.• In conjunction with the commercial teams, lead the customer collaboration dialogue plan for key customers across On and Off premise. Working closely with Marketing, Commercial and Shopper Marketing to establish priorities and key initiatives.

• Senior Category Executive

  • Apr 2017 - Sep 2018

  Category lead on Glass Spirits specialising in Gin and Vodka categories, with experience within the premix category. Working primarily with the CLG (Liquorland, First Choice and Vintage Cellars), I also covered Endeavour Drinks Group (EDG) within the first few months of this role covering a range review for both BWS and Dan Murphy’s.Key Responsibilities:• Analysis of Premix and Glass Spirits performance to determine industry and consumer trends.• Provide post key trading period analysis to the wider business, inform with insights and strategic thinking for future planning.• Work closely with the commercial teams to determine optimal pricing through analysis of sales trends, competitors, and planograms to promote sales opportunities.• Create and amend planograms with the JDI software.• Lead and deliver the range review process to provide key insights on Customer/ Diageo and overall category performance.Achievements:• Created multiple tools such as the Cumulative Share and RSV Tracker and Category Performance Tracker by Account which is now used by the broader Category team and shared amongst the wider business.• Created a reporting tool to track Innovation performance and SKU Prioritisation which incorporates internal and external metrics. This is shared to the Executive team monthly and used as a basis for range reviews in determining core range objectives.• After Range Reviews were re-established with CLG at the start of 2018, I worked closely with the NAM and Promotional managers to provide category insights for Buyers outside of RR timings. Continued to work on this relationship throughout the year, which resulted in improved ranking in the Advantage Group Survey from 7th to 1st in Liquorland, and 3rd to 1st in First Choice for Category Management.• Developed the range review for BWS Premix category within first 3 months of role where net range count increased by 3 SKUs including Bundaberg Lazy Bear 10pks.

• National Account Executive

  • Dec 2015 - Apr 2017

  Working within the Coles Business Unit team, I managed First Choice and Vintage Cellars, as well as the Aldi and Costco business.Key Responsibilities:• Developing optimal slotting solutions to deliver AOP, NSV, GP and Share targets under guidance of NAM.• Develop appropriate levels of investment for promotional program, balancing both Diageo and Customer KPI’s.• Managing the Diageo forecasting tool for promotional planning, unit/case deals and volume forecasting.• Promotional program post analysis including key trading periods, promotional mechanics, catalogue & press, in-store execution.• Work across business units on promotional programs, execution plans, what’s working elsewhere and results.• Negotiate slotting, catalogue and press execution for Diageo with Customers.• Work with Coles Liquor Group’s marketing and internal shopper marketing team to ensure key program are planned through the line; promotional program and catalogue through to instore communications and execution.Achievements:• Secured an incremental front-page catalogue spot with First Choice over Father’s Day leading with a 12yo Blended Scotch and entry level Malts offer.• Successful sell in of small format Johnnie Walker Blue Label into First Choice for Christmas – this aligned to the Diageo Reserve portfolio strategy• Successfully sold in 3 incremental Reserve lines into Costco and well as changed over key lines to larger formats to align with Costco’s and Diageo’s strategy.



Lindt & Sprüngli

• Switzerland
• Manufacturing
• 700 & Above Employee

• National Account Executive

  • Apr 2014 - Dec 2015

  I assisted the National Business Manager in all functions across the Big W and Foodservice. I also managed the David Jones and Myer Business.Key Responsibilities:• Updating the clash calendar fortnightly and negotiate with internal account managers or Big W any promotions that require moving.• Create, maintain and update accruals for Big W and Department stores. Ensure that all promotions are covered with the correct case deals.• Ensuring all new promotions adhere to internal business requirements regarding product profitability.• Assist the National Business Manager during budget time and Latest Estimate for Big W and Foodservice. • Presented at the National Lindt Conference as well as the field road shows throughout the year.• Sell in the Seasonal presentations to Big W and Department Stores. For both, this was half of their yearly turnover.Achievements:• Managed the new promotional strategy for Big W. Moved from short deep promotions, to longer shallower promotions to allow for stock to arrive into stores on time, better off-location displays and multiple catalogue spots. This considerably improved GM% on most lines.• Created the Big W 2016 budget while the National Business Manager was on maternity leave. Also became first point of contact for Big W during this time and ensuring that all Big W business requirements were met while maintaining Department stores.• Sold in Big W Christmas and Easter Seasonal products successfully for 2014 - 2016. Achieved 20% increase on purchases for the Milk Gold Bunny in Big W for 2015. Sell through maintained at 88%.

• Sales Analyst

  • Apr 2012 - Apr 2014

  During my time in this role, I successfully assisted the National Business Manager in all functions across the Woolworths, Big W and Thomas Dux accounts.Key Responsibilities:• Create presentations for the National Business Manager on PowerPoint for minor presentations and provided insights using Aztec Data to the Category Team for major reviews and presentations.• Effectively communicated with Store Managers to inform of delivery expectations and stock availability.• Gathered information on speed to market, price v sales, USPW, and promotional performance on new lines and shared with the business for the first 13 weeks.• Perform analysis on major promotions by assessing stock availability, competitor promotions, catalogue spots and/or off-locations, current promotion v previous promotion, then present at the monthly sales meeting.• Effectively managed claims for all accounts by ensuring accruals were up to date based on promotion performance. Also assisted the Metcash National Business Manager by significantly reducing their claims which had been built over 90 days.Achievements:• Assisted with the implementation the Rotational Bag concept in Woolworths to drive Lindor Sales (+8% on budget in 2013). This concept is now used in all major accounts.• Implemented the Lindor “Pick’n’Mix” trial into Thomas Dux Grocers. This trial became the foundation that was used to sell into Coles and Woolworths.• Exceeded 2012 sales and profit budget in Big W and Woolworths accounts by 6%.• Negotiated the ranging NPD lines in 2013 to Big W with 6 incremental new lines with no deletions.



Ferrero

• Luxembourg
• Manufacturing
• 700 & Above Employee

• Sales Coordinator

  • Apr 2010 - Mar 2012