Senior Digital Marketing Manager

• okt. 2021 - - heden

CMO/ Co-Owner

• aug. 2020 - okt. 2021

Small business consulting; Go to market strategies; Strategy and execution of paid marketing; Set up of new paid marketing; copy writing; content writing; landing page builds. Small business consulting; Go to market strategies; Strategy and execution of paid marketing; Set up of new paid marketing; copy writing; content writing; landing page builds.

Digital Marketing Manager

• okt. 2019 - okt. 2021

• mrt. 2017 - okt. 2019

- Managed, planned, and executed B2B Campaigns on LinkedIn platform. Due to its great success, we were able to grow the budget from $30K last year to over $100K this year. - Managed, planned, and optimized Content Amplification Campaign on LinkedIn and Facebook (paid and organic media) platforms. Working towards maximizing efforts on engagement KPIs such as CPE (cost per engagement), shares, comments, and reactions as well as lead generation KPIs such as CPL, CPA, and CPE based on last touch conversions. Secured a budget of over $150K for 2019 up from $17.5K in 2018. - Successfully managed and launched dynamic/responsive creative for display channels. - Helped manage over $1 mil in budget per month for social, display, and YouTube. - Accomplished google analytics certification in November.- Manage budgets and accruals for SEM, SEO, Display, Social, and OOH channels every month. - Manage A/B testing and report on results.- Develop, implement, track, and optimize digital marketing campaigns across digital channels.- Manage and collaborate with agencies and other vendor partners. Minder weergeven

• jan. 2012 - feb. 2017

- Diligently works to contact and advise students in the various graduate degree programs over the phone, providing expertise customer service skills.- Counsel individuals to help them understand and overcome personal, social, or behavioral problems affecting their educational goals.- Maintain accurate and complete student records as required by laws, district policies, and administrative regulations.- Counsel students regarding educational issues, such as course and program selection, class scheduling and registration, school adjustment, study habits, and career planning.- Participate in student interviewing, recruitment, selection and admission and making admission recommendations.- Evaluate students’ abilities, interests, and personality characteristics using interviews and professional sources.- Conduct follow up interviews with students to see if needs have been met.- Top producer out of new hire class. Meeting and exceeding goals every term.- Broke previous admission records. Minder weergeven