Experience

Les Berthom
• France
• Food and Beverage Services
• 1 - 100 Employee
• Responsable des achats et de l'offre

  • Aug 2022 - Present


Ecotone

• United States
• Specialty Trade Contractors
• 1 - 100 Employee

• Acheteur catégories

  • Sep 2021 - May 2022

  En charge des achats produits frais laitiers, marée et oeufs pour la marque Bonneterre (réseau spécialisé bio). 13 M€ - 43 fournisseurs - 200 références • Définition et développement de la stratégie d’achat sur la catégorie • Négociations annuelles et fixation du cadre contractuel (contrats cadres, filières, d'exclusivité ...) • Analyse et gestion des risques fournisseur • Management de la relation fournisseur – pilotage de la performance et animation du panel (objectifs… Show more En charge des achats produits frais laitiers, marée et oeufs pour la marque Bonneterre (réseau spécialisé bio). 13 M€ - 43 fournisseurs - 200 références • Définition et développement de la stratégie d’achat sur la catégorie • Négociations annuelles et fixation du cadre contractuel (contrats cadres, filières, d'exclusivité ...) • Analyse et gestion des risques fournisseur • Management de la relation fournisseur – pilotage de la performance et animation du panel (objectifs communs fixés à court, moyen et long terme) • Sourcing produits/fournisseurs • Lancement d’appels d’offres • Gestion des innovations et rénovation produits • Gestion du processus budgétaire • Identification de projets d’économies Show less En charge des achats produits frais laitiers, marée et oeufs pour la marque Bonneterre (réseau spécialisé bio). 13 M€ - 43 fournisseurs - 200 références • Définition et développement de la stratégie d’achat sur la catégorie • Négociations annuelles et fixation du cadre contractuel (contrats cadres, filières, d'exclusivité ...) • Analyse et gestion des risques fournisseur • Management de la relation fournisseur – pilotage de la performance et animation du panel (objectifs… Show more En charge des achats produits frais laitiers, marée et oeufs pour la marque Bonneterre (réseau spécialisé bio). 13 M€ - 43 fournisseurs - 200 références • Définition et développement de la stratégie d’achat sur la catégorie • Négociations annuelles et fixation du cadre contractuel (contrats cadres, filières, d'exclusivité ...) • Analyse et gestion des risques fournisseur • Management de la relation fournisseur – pilotage de la performance et animation du panel (objectifs communs fixés à court, moyen et long terme) • Sourcing produits/fournisseurs • Lancement d’appels d’offres • Gestion des innovations et rénovation produits • Gestion du processus budgétaire • Identification de projets d’économies Show less



La Vie Claire SA

• France
• Retail
• 300 - 400 Employee

• Buyer / Product Manager

  • Mar 2019 - Sep 2021

  Currently working among the Organic Fresh Products division, I am in charge of the Dairy Products, Meat, Eggs and Seafood offer. Development of the assortment / portfolio strategy : • Creating and managing the product offers in phase with the market and consumer needs • Working through a Category Management / Merchandising approach Development of own brand products (La Vie Claire) : • Defining a need according to our current portfolio following trends, studies and… Show more Currently working among the Organic Fresh Products division, I am in charge of the Dairy Products, Meat, Eggs and Seafood offer. Development of the assortment / portfolio strategy : • Creating and managing the product offers in phase with the market and consumer needs • Working through a Category Management / Merchandising approach Development of own brand products (La Vie Claire) : • Defining a need according to our current portfolio following trends, studies and marketing analysis to better decide the product positioning / list of ingredients / price / forecasts • Setting up of call for tender / product tastings • Supplier selection and negotiation • Validation of the commercial agreements • Optimisation of the profitability • Creation of the product packagings • Managing the product launch within the distribution network Referencing of distribution brands: Negotiation / optimisation of the purchasing terms + contractualisationof the commercial agreements with suppliers Business analysis + marketing plan = presentation of insights for the coming years Show less Currently working among the Organic Fresh Products division, I am in charge of the Dairy Products, Meat, Eggs and Seafood offer. Development of the assortment / portfolio strategy : • Creating and managing the product offers in phase with the market and consumer needs • Working through a Category Management / Merchandising approach Development of own brand products (La Vie Claire) : • Defining a need according to our current portfolio following trends, studies and… Show more Currently working among the Organic Fresh Products division, I am in charge of the Dairy Products, Meat, Eggs and Seafood offer. Development of the assortment / portfolio strategy : • Creating and managing the product offers in phase with the market and consumer needs • Working through a Category Management / Merchandising approach Development of own brand products (La Vie Claire) : • Defining a need according to our current portfolio following trends, studies and marketing analysis to better decide the product positioning / list of ingredients / price / forecasts • Setting up of call for tender / product tastings • Supplier selection and negotiation • Validation of the commercial agreements • Optimisation of the profitability • Creation of the product packagings • Managing the product launch within the distribution network Referencing of distribution brands: Negotiation / optimisation of the purchasing terms + contractualisationof the commercial agreements with suppliers Business analysis + marketing plan = presentation of insights for the coming years Show less



Natural Distribution France

• France
• Wellness and Fitness Services
• 1 - 100 Employee

• Product Manager

  • Mar 2017 - Feb 2019

  Management of 7 food supplements/cosmetics brands distributed within organic shops and pharmacies: - 2 own brands (D.Plantes and Diet Horizon) - 5 distribution brands (Natures Plus, Lily of the Desert, Desert Essence, Sanotint and Sirop Vital) - Launch of new ranges and products on the market - Forecasts planning - Creation of price sheets - Development of marketing tools for customers and consumers - Creation of sales aids (catalogues, trade plans, training tools)… Show more Management of 7 food supplements/cosmetics brands distributed within organic shops and pharmacies: - 2 own brands (D.Plantes and Diet Horizon) - 5 distribution brands (Natures Plus, Lily of the Desert, Desert Essence, Sanotint and Sirop Vital) - Launch of new ranges and products on the market - Forecasts planning - Creation of price sheets - Development of marketing tools for customers and consumers - Creation of sales aids (catalogues, trade plans, training tools) for the sales representatives - Creation of the 2018 Marketing plan with the brand manager - Development of the merchandising plans - Launch of the annual communication plan (press agencies, specialised magazines, social medias) - Project management with external agencies to launch new range of products - Coordination of the projects with the regulatory affairs, R&D, supply chain and purchase departments - Closely briefings with the graphic studio - Updating of the product artworks according the current regulations - Coordination of seminars for each sales cycle (market presentation, trade plan, new launches) - Organisation of trade shows (NatExpo 2017, 2018) Show less Management of 7 food supplements/cosmetics brands distributed within organic shops and pharmacies: - 2 own brands (D.Plantes and Diet Horizon) - 5 distribution brands (Natures Plus, Lily of the Desert, Desert Essence, Sanotint and Sirop Vital) - Launch of new ranges and products on the market - Forecasts planning - Creation of price sheets - Development of marketing tools for customers and consumers - Creation of sales aids (catalogues, trade plans, training tools)… Show more Management of 7 food supplements/cosmetics brands distributed within organic shops and pharmacies: - 2 own brands (D.Plantes and Diet Horizon) - 5 distribution brands (Natures Plus, Lily of the Desert, Desert Essence, Sanotint and Sirop Vital) - Launch of new ranges and products on the market - Forecasts planning - Creation of price sheets - Development of marketing tools for customers and consumers - Creation of sales aids (catalogues, trade plans, training tools) for the sales representatives - Creation of the 2018 Marketing plan with the brand manager - Development of the merchandising plans - Launch of the annual communication plan (press agencies, specialised magazines, social medias) - Project management with external agencies to launch new range of products - Coordination of the projects with the regulatory affairs, R&D, supply chain and purchase departments - Closely briefings with the graphic studio - Updating of the product artworks according the current regulations - Coordination of seminars for each sales cycle (market presentation, trade plan, new launches) - Organisation of trade shows (NatExpo 2017, 2018) Show less



Bayer HealthCare

• United States

• Trade Marketing Coordinator

  • Apr 2016 - Oct 2016

  Within the Trade Marketing department I was involved in the development and the optimisation of the brand portfolio activated in the point of sale. • Creation of "Trade Stories" to activate within the point of sale on the brand portfolio • Promotional development of the brands within pharmacies (prizes, bundles, , gifts ...) • Optimisation and updating of the commercial book used by the sales force in order to provide key business arguments to customers • Involvement in the… Show more Within the Trade Marketing department I was involved in the development and the optimisation of the brand portfolio activated in the point of sale. • Creation of "Trade Stories" to activate within the point of sale on the brand portfolio • Promotional development of the brands within pharmacies (prizes, bundles, , gifts ...) • Optimisation and updating of the commercial book used by the sales force in order to provide key business arguments to customers • Involvement in the 2017 annual plans set up in association with the Marketing and Sales department • Performance analyses of the actions carried out within pharmacies on the brand portfolio + KPIs and recommendations • Development of Point of Sale Displays • Sell-in analyses via Qlikview • Sell-out via analyses via IMS • Management of cross-disciplinary projects with other departments and external agencies • Market and category analyses • Competition analyses Show less Within the Trade Marketing department I was involved in the development and the optimisation of the brand portfolio activated in the point of sale. • Creation of "Trade Stories" to activate within the point of sale on the brand portfolio • Promotional development of the brands within pharmacies (prizes, bundles, , gifts ...) • Optimisation and updating of the commercial book used by the sales force in order to provide key business arguments to customers • Involvement in the… Show more Within the Trade Marketing department I was involved in the development and the optimisation of the brand portfolio activated in the point of sale. • Creation of "Trade Stories" to activate within the point of sale on the brand portfolio • Promotional development of the brands within pharmacies (prizes, bundles, , gifts ...) • Optimisation and updating of the commercial book used by the sales force in order to provide key business arguments to customers • Involvement in the 2017 annual plans set up in association with the Marketing and Sales department • Performance analyses of the actions carried out within pharmacies on the brand portfolio + KPIs and recommendations • Development of Point of Sale Displays • Sell-in analyses via Qlikview • Sell-out via analyses via IMS • Management of cross-disciplinary projects with other departments and external agencies • Market and category analyses • Competition analyses Show less



Vignerons d'Exception

• France
• Beverage Manufacturing

• Marketing and Commercial Assistant

  • May 2015 - Sep 2015

  Vignerons d'Exception is an e-commerce website selling a wide range of french wines directly from the best wine-growers. • Management of the contents and products in the BackOffice through Prestashop • SEO management, organic and paying referencing with Google Adwords to improve the website renown • Google Analytics reports • Sales reports • Orders tracking • Writing and sending Emailings/Newsletter to targets • Benchmarking • Launch of an international delivery… Show more Vignerons d'Exception is an e-commerce website selling a wide range of french wines directly from the best wine-growers. • Management of the contents and products in the BackOffice through Prestashop • SEO management, organic and paying referencing with Google Adwords to improve the website renown • Google Analytics reports • Sales reports • Orders tracking • Writing and sending Emailings/Newsletter to targets • Benchmarking • Launch of an international delivery offer to foreign clients • Management of the Facebook and LinkedIn page of the company • Requirements to set up about the restructuring of the website layout • Wine tastings organisation Show less Vignerons d'Exception is an e-commerce website selling a wide range of french wines directly from the best wine-growers. • Management of the contents and products in the BackOffice through Prestashop • SEO management, organic and paying referencing with Google Adwords to improve the website renown • Google Analytics reports • Sales reports • Orders tracking • Writing and sending Emailings/Newsletter to targets • Benchmarking • Launch of an international delivery… Show more Vignerons d'Exception is an e-commerce website selling a wide range of french wines directly from the best wine-growers. • Management of the contents and products in the BackOffice through Prestashop • SEO management, organic and paying referencing with Google Adwords to improve the website renown • Google Analytics reports • Sales reports • Orders tracking • Writing and sending Emailings/Newsletter to targets • Benchmarking • Launch of an international delivery offer to foreign clients • Management of the Facebook and LinkedIn page of the company • Requirements to set up about the restructuring of the website layout • Wine tastings organisation Show less