Experience

ArtPride New Jersey Foundation
• United States
• Non-profit Organizations
• 1 - 100 Employee
• Marketing Manager

  • May 2022 - Present


First Person Arts

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Director of Marketing and Communications

  • Oct 2017 - Mar 2022

  Grew the marketing and communications team from a part-time manager and intern into full-time Director and full-time Manager of Marketing & Communications, part-time Digital Marketing Manager, contracted PR/Press Consultant and a graphic design team of two in order to promote and increase brand awareness around a bi-monthly podcast, monthly StorySlam, and quarterly festival featuring 5-8 curated programs. Since 2019, under my leadership, FPA's site traffic increased by 18%, viewership of all digital increased by 22%, successfully pivoted and marketed four new programs during the pandemic, audiences grew to include international storytellers and fans, and individual contributions increased nearly 80%. Worked to identify areas of potential growth and to develop communication and marketing programs for targeted markets and audiences. Lead development of a project-management process and workflow for FPA marketing and communications projects. Created standard operations of procedure to ensure results were repeatable and continuous improvement efforts could be measured. Lead the re-branding of the organization including the redesign and launch of a new website, social media, festival brochures, and all online and print marketing collateral materials, impacting brand awareness by doubling traffic across all digital platforms. Developed and managed advertising and all promotional materials while working with the City of Philadelphia DBHIDS marketing department to ensure appropriate brand standards were followed. Developed and managed a marketing budget that considered the (ROI) for all promotional activities. Developed proposals for areas of improvement and new initiatives using continuous improvement principles. Directed efforts in creating FPA Festival annual and quarterly marketing strategies. Oversee project workflows from initial kickoff through strategic analysis. Directed integrated marketing campaigns spanning traditional, grassroots, and digital initiatives. Show less



Tongue & Groove Spontaneous Theater

• Social Media Manager

  • Apr 2017 - Jun 2018

  Digital Marketing Manager - 4/2017 - Present (Contracted) • Creating Digital Marketing Strategy to increase online engagement with and ROI of higher audience engagement. • Maintaining Tongue & Groove's social media platforms consistently with branding of theater company. • Developing video content to update social media image of organization. • Through collaborative efforts with Artistic Director and members of the cast, rebranding Tongue & Groove as thought leader in innovative improvisational theater. Production Manager - 8/2014 - 3/2015 (PT) • Public Relations and Marketing - developing audience as well as branding and promoting the company image. • Company liaison with press and vendors - through press releases and online postings. • Staff coordination. • Communicate changes and updates to subscriber list. • Manage Tongue & Groove Facebook and Twitter accounts. Show less



Opera Philadelphia

• United States
• Performing Arts
• 1 - 100 Employee

• Marketing Associate (Contracted)

  • Jul 2017 - Sep 2017

  In conjunction with VP of Marketing and Marketing Manager, developed strategies to create high impact experiences for guests during the O17 festival at Opera Philadelphia. Worked closely with the Marketing Manager and Allied Integrated Marketing to produce and track radio, print, and television ads in order to promote the O17 festival. Used my contracted position to establish partnerships that I have maintained to build a portfolio of resources within the art sector. Researched and implemented plans for enhancing the branded experience of Opera Philadelphia guests during the inaugural O17 festival. Conceptualized and executed festival guest welcome gifts; coordinated with participating hotels. Worked with department teams to brainstorm and achieve optimal marketing positioning for each show. (i.e., positioning of signage and merchandise). Worked closely with Marketing Manager and Established new and managed old partnerships for Opera Philadelphia’s annual Opera on the Mall. Show less



Mighty Writers

• United States
• Writing and Editing
• 1 - 100 Employee

• Program Director

  • Jun 2016 - Jun 2017

  • Conducts outreach to public through various marketing tools to engage with Mighty Writer Programming. • Created and maintained relationships with other community based organizations, government officials and offices, and larger nonprofits and funders through regular interactions, presentations, and meetings. Consistently recruited new referral partners and initiated relationships with future funders. • Managed site specific volunteer recruitment, maintenance, and coordination including directly overseeing multiple capacity building volunteers • Conceived and developed a digital yearbook for Mighty Writer South constituents to increase community buy-in and parental pride. • Utilized various outlets (online calendars, press releases, swag support) for South location • Conceived and implemented data driven new Mighty Writers programming series branded towards the interests of the constituency. • Manage Program Manager and retrained towards changing requirements of the organization. • Conduct volunteer outreach and training for programming needs. Manage schedules and ensures volunteers achieve their personal goals as organization achieves its own goals. Show less



Philadelphia Art Alliance

• United States
• Museums, Historical Sites, and Zoos

• Visiting Service Assistant, Events and Social Media Marketing Coordinator

  • Mar 2015 - Jun 2016

  • Created and implemented marketing strategies to optimize publicity of upcoming events, exhibitions and rentals with a small budget. • Created budget for and initiated Social Media campaigns to increase ticket sales and attendance. • Manages Social Media interns for consistent and effective messaging. • Provide biweekly analytics for Google, website and other social media platforms at Philadelphia Art Alliance to Executive Director and Operations Manager. Established standard operating procedures, timelines and goals for each exhibition, event or campaign. • Conducted a strategic collaboration with all participating artists and curators for each exhibition to ensure social media platforms were used to their fullest extent and influencers were identified and engaged. • From September 2015 through December 2015, utilizing newly developed social media strategy Twitter ran an average of 60 tweets a month which netted an overall increase in 57% increase in impressions, and 35% increase in profile visits. PAA averaged 70 new followers a month with a total of 282 new followers in the four-month course. On Facebook, PAA experienced an average of 87 new likes a day and averaged 1109 impressions (an increase of 10% from the previous four-month course). • Researched and developed new pricing strategies for rental processes at the Philadelphia Art Alliance. Continue to develop relationships with renters to establish repeat business. • Developed segmented program for Constant Contact account and ensured all staff users understood the purpose and usefulness. Show less



The Besen Group

• United States
• Wireless Services
• 1 - 100 Employee

• Listing Coordinator

  • Jun 2013 - Jul 2014

  • Regularly reviewed and edited profit and loss statements for up to 38 commercial real estate brokers at Besen Associates. Initiated comprehensive database and spreadsheet checks and balances to ensure accounting and projections were accurate and in line with company standard. • Increased productivity of real estate listings from 2-day turn around to under 24 hours through the development of comprehensive database and streamlined systems at Besen Associates. • Data Management - ensured each listing is properly categorized and uploaded into the cloud based Salesforce program. • Tracked status of each pending and active listing, followed up with brokers. • Worked closely with Sales Manager to continually streamline the process of creating listing setups. • System Management - troubleshot any issue associated with Salesforce, provided training to brokers, and identified opportunities to improve efficiency. • Utilized multiple resources via the internet to enhance each setup presentation. • Personnel Management - ensuring each broker receives the highest quality product while managing personalities in a high stakes real estate market. Show less



Artistic Pride Productions

• Executive Producer/Writer/Actor

  • Mar 2012 - Jun 2013

  • Develop an overall fundraising strategy, including goal setting and evaluation. • Plan, coordinate and implement all contributed income programs, including foundation, corporate, government and individuals. • Create numerous, efficient and compelling opportunities for donors to support APP. • Create and maintain a functional development calendar. • Develop, write and submit grant proposals and appeals. • Research and cultivate new funding prospects in all areas and for all projects. • Oversee donor database to track past funding and future funding opportunities. • Oversee all gift acknowledgements and manage all donor recognition activities. • Manage all aspects of APP's fundraising events, including the annual "A Street Fair to Remember". • Forecast, evaluate and prepare reports regarding contributed income and fundraisers. • Developed a facility with Marketing, Publicity, client & guest relations, vendor relations and more Show less



The Office of Thierry Despont

• United States
• 1 - 100 Employee

• Administrative Support

  • Apr 2011 - Mar 2013

  • • Maintain up-to-date calendar for the general office schedule and manage conference room schedules for Architectural/Design firm of 40 people. • Type and edit correspondence, summaries, proposals, presentations, etc. as directed, with accuracy and precision using Microsoft Office or Adobe Acrobat. • Created and maintain a comprehensive attendance/absence system for Human Resource purposes. • Participate in special projects as directed and additional duties as assigned and assist in production of client reports and report back-up materials. • Research a variety of matters on the internet. • Assist with travel arrangements for Associates and Senior Associates • Coordinate pickup and delivery of incoming and outgoing mail and deliveries (i.e.: FedEx, UPS, couriers, etc.) and arrange for courier service as needed. • Maintain current employee roster with telephone extensions and home/cell/pager telephone numbers. • Answer and screen phone calls in a professional manner while taking accurate messages and responding to caller’s needs appropriately Show less



Starbucks

• United States
• Retail
• 700 & Above Employee

• Assistant Store Mananger

  • Mar 2007 - Apr 2011

  • Provided dedicated support to Store Manager for $25,000 a week business. • Responsibilities included monitoring and managing store staffing levels to ensure partner development and talent acquisition to achieve and maintain store operational requirements. • Used all operational tools to plan for and achieve operational excellence in the store. • Tools include Automated Labor Scheduling, Monthly Status Report, Quarterly Business Review, cash management and inventory management • Forecasted budgeting needs for store location, and created staffing to meet those needs by utilizing management information tools and analyzed financial reports. • Developed and implemented innovative techniques to streamline operational duties as well as ensure partner buy-in. • Time management, people skills, and a keen entrepreneurial sense are qualities essential to success in this position. • Utilized existing tools to identify and prioritize communications and regularly used discretion to filter communications to the store team. • Adhered to applicable wage and hour laws for nonexempt partners and minors. • Solicited customer feedback to understand customer needs and the needs of the local community. • Actively managed store partners by regularly conducting performance assessments, provided feedback, and set challenging goals to improve partner performance. Show less



LFGA, Inc.

• United States

• Executive Administrative

  • 2004 - 2006

  • Coordinated schedules for Philadelphia School District (PSD) personnel, contracted project managers and selected residents of community for planning renovations and/or improvement of the community schools. • Collected data for, prepared, and distributed reports and presentations using word processing, spreadsheet, and presentation software • Organized and simplified record keeping for 300 Philadelphia Schools scheduled for undergoing renovations under the Capital Improvement Project by creating and maintaining office databases, lists, and files to ensuring completeness and accuracy; maintained department archives and collections. • Provided monthly reports and maintained weekly calendars for all members of the Community Outreach department, the Director of PSIT Community Outreach and Director of PSD Community Outreach. • Assisted in the cultivation of local and state government support for Capital Improvement Project by maintaining strong relationships with city and district officials. • Conducted internet and/or database research and performed basic systems queries to locate information related to department activities. • Performs related duties as assigned. Show less



MAXIMUS, INC.

• United States
• 1 - 100 Employee

• Fixed Assets Appraiser

  • 2001 - 2004

  • Project managed fixed assets inventories for insurance and accounting capital asset valuation, using direct, standard and normal costing techniques with consistency and accuracy. • Scheduled clients for the appraisal process; including buildings, machinery and equipment, infrastructure, land, and land improvements. • Assisted each clients understanding of the new General Accounting Standards Board (GASB) statement 34 policies; • Produced reports that accurately represented the fiscal standing for each client. • Provided high-quality client relationships, which resulted in return business each year while maintaining effective communications with appraisal and administrative staff. • Maintained detailed documentation on all assignments. • Worked independently with minimal supervision by Regional Manager. • Maintained time and expense reports and submit on a regular, timely basis ensuring project stayed within the budget allocated for each job assignment, • Completed Project Status Log weekly. Show less



American Appraisal Associates

• United States

• Valuation Consultant

  • 1998 - 2001

  • Conducted complete fixed assets appraisals for school districts, towns, boroughs and cities with a team of as many as five, for insurance and accounting audit purposes, utilizing bar code tagging, and data collections studies for infrastructure and building assets. • Performed building appraisals using standard industry tools. • Utilized multiple research applications such as internet and industry pricing guides to find original cost and replacement costs for items on each inventory. • Assisted clients with external audit of fixed assets when required. • Additional responsibilities included planning projects, assessing and meeting client’s specific needs and troubleshooting any issues or concerns as they arose. Show less



Crossroads Theater

• United States
• Law Enforcement

• Artist

  • 1991 - 1996

  Student Student