Experience

Hermos Pet

• Türkiye
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Brand & Distributor Management Director

  • Jan 2022 - Present

  Accountable for providing leadership in creating effective brand strategies, developing, and implementing brand strategies for 7 pet food brands, and demonstrating expertise in distributor management,Setting goals and keeping close track of distributor performance (14 in total), resolving field problems, and ensuring that distributors comply with company policies and procedures,Aiming to increase brand awareness and boosting sales, monitoring the effectiveness of strategies and campaigns, and taking corrective actions if requires, Leading export department regarding brand management and brand strategies and providing valuable support for marketing activities, Managing a team of 6 (direct report) in respective operations and directly reporting to the GM regarding all matters. Show less

• Brand Director

  • Jul 2019 - Jan 2022

  Developing and implementing brand strategies for 7 pet food brands, managing campaigns, promoting brand growth and expansion, and focusing on achieving brand business objectives,Executing a team of 3 working on brand initiatives, managing the production of all marketing materials, evaluating the effectiveness of campaigns to ensure that they are meeting their goals,Leading efforts to increase brand awareness and generate sales, monitoring market trends, and researching consumer markets and competitors’ activities,Taking packaging design and packaging material decisions, managing website design and social media restructuring, Directly reporting to the GM regarding all matters. Show less



Benefit Pet

• Istanbul, Turkey

• Founder

  • Jan 2014 - Jul 2019

  Benefit is Turkey's first premium segment domestic pet food brand and was established in Istanbul in 2014. The company soon began to sell its products through 1000 veterinary clinics and pet shops across Turkey and gained tremendous success with the Benefit and My Food brands. ***Benefit and My Food brands were acquired by Hermos in 2019. Benefit is Turkey's first premium segment domestic pet food brand and was established in Istanbul in 2014. The company soon began to sell its products through 1000 veterinary clinics and pet shops across Turkey and gained tremendous success with the Benefit and My Food brands. ***Benefit and My Food brands were acquired by Hermos in 2019.



Mopsan Veteriner Ürünleri

• Türkiye
• Veterinary Services
• 1 - 100 Employee

• General Manager

  • Jan 2009 - Sep 2013

  ***Mopsan is the market leader in Turkey's super-premium pet food segment and was the licensed distributor of Hill’s between 1993 and 2014. Executing and overseeing all departments and operations (72 employees in total), providing strategic and commercial direction to the organization, and promoting actions that will ensure growth and profitability,Preparing and managing budgets and allocating resources effectively, determining and monitoring KPIs, communicating with employees about performance expectations, and providing valuable mentoring and training, Driving efforts for boosting operational efficiency and overall productivity,Ensuring full compliance with regulatory requirements and maintaining strong relationships with clients and suppliers, resolving contractual and commercial issues, and analyzing complex financial data. Show less

• Sales & Marketing Manager

  • Feb 2006 - Jan 2009

  Developing and implementing effective sales and marketing strategies in accordance with strategic goals, driving efforts to generate new leads and maintaining strong client relationships, Monitoring the effectiveness of strategies and campaigns, taking corrective actions when required, keeping close track of market dynamics and competition to gain strategic advantage, and coordinating critical projects, Expertly managing the budget and allocating resources and providing valuable coaching and mentoring to the team. Show less

• Field Sales Manager

  • Mar 2003 - Feb 2006

  Managing respective sales activities across Istanbul European region, overseeing a team of 4 in day-to-day operations, communicating sales targets, and delegating tasks,Strengthening relationships with the clinics and pet shops to create more sales opportunities, keeping close track of logistics and customs processes, and ensuring efficient stock management.

• Veterinarian

  • Aug 2002 - Mar 2003

  Carrying out sales activities across Istanbul European region, demonstrating expert knowledge on therapeutic pet food, and developing solid relationships with veterinary surgeons.