Experience

Instar Research

• Canada
• Market Research
• 1 - 100 Employee

• Project Manager

  • Oct 2022 - Present

  Assist internal team with client / project management activities, primary market research questionnaire review and ATU insight generation for the severe asthma and LDL cholesterol markets. Assist internal team with client / project management activities, primary market research questionnaire review and ATU insight generation for the severe asthma and LDL cholesterol markets.



Amgen

• United States
• Biotechnology Research
• 700 & Above Employee

• Senior Marketing Manager - Global Commercial Insights

  • Sep 2016 - Mar 2022

  • Responsible for developing global pipeline and in-line primary market research plans and execution across multiple therapeutic areas including Oncology, Inflammation and Cardiovascular assets; managed annual budgets of $1M-$5M.• Supported commercialization initiatives across therapeutic areas and product lifecycles, including market assessments, segmentation, target product profiles, positioning, demand studies, campaign development and tracking, ethnographic research, device, factbooks and patient journey research.• Collaborated with cross-functional Global teams to develop annual commercial marketing strategic and tactical plans.• Demonstrated ability to foster strong business partnerships with internal customers as well as co-promote and co-development partners, thereby driving alignment and execution.• Captured the voice of the customer thru insight generation and co-creation of device and packaging considerations across therapeutic areas for the Global Customer Experience function. Show less

• Senior Marketing Manager - Global Customer Experience BAI

  • Jun 2015 - Aug 2016

  • Conducted primary research to understand patient and nurse perceptions related to new self-injection devices in development.• Captured insights related to patient/nurse trainer interactions regarding packaging and injection devices through the design, management, and analysis of primary research. • Captured the voice of the customer thru insight generation and co-creation of device and packaging considerations across therapeutic areas for the Global Customer Experience function.

• Senior Marketing Manager - Business Analysis & Insights (BAI)

  • Sep 2011 - May 2015

  Global Inflammation / Oncology Business Units:• Support pre-launch commercialization activities across therapeutic areas for brodalumab, including market assessments, segmentation, positioning, demand studies, campaign development and tracking, ethnography, device and patient journey research.• Conducted Oncology Sales Force Satisfaction and Root Cause Analysis to support VP of sales in determining field satisfaction and areas of dissatisfaction. Findings and recommendations were approved and presented at National Sales Meeting by VP of sales.• Managed primary and secondary market research initiatives in support of cross-franchise oncology inline assets.• Conducted brand hallmark research and tracking study for the Manufacturing Matters initiative. Show less



Genentech

• United States
• Biotechnology Research
• 700 & Above Employee

• Principal Market Planning Manager

  • Jan 2010 - Aug 2011

  • Collaborated with cross-functional Genentech and Roche Global teams to develop commercial marketing strategy and forecast for an asset in Multiple Sclerosis. Recommended and revised forecast assumptions to reflect clinical and market dynamics. • Supported key strategic commercial and development decisions as well as assisted in prioritization of multiple pipeline assets across the CNS and Immunology franchises. • Collaborated with cross-functional Genentech and Roche Global teams to develop commercial marketing strategy and forecast for an asset in Multiple Sclerosis. Recommended and revised forecast assumptions to reflect clinical and market dynamics. • Supported key strategic commercial and development decisions as well as assisted in prioritization of multiple pipeline assets across the CNS and Immunology franchises.



Amgen

• United States
• Biotechnology Research
• 700 & Above Employee

• Senior Marketing Manager - Global Oncology Business Analysis & Insights (BAI)

  • May 2008 - Jan 2010

  • Managed an array of primary and secondary market research initiatives in support of early stage oncology pipeline assets across multiple tumor types. • Supported key strategic commercial and development decisions as well as assisted in prioritization of the oncology portfolio across assets and indications. • Developed three-year business plan budgets and assisted in the production of annual global commercial and strategic plans. • Supervised two direct reports responsible for secondary data analysis and competitive intelligence activities. Show less



Los Angeles Academy of Figurative Art

• 1 - 100 Employee

• Student

  • Aug 2007 - Jan 2008

  • Educational leave to study representational figurative drawing and painting techniques in the traditional atelier style. • Educational leave to study representational figurative drawing and painting techniques in the traditional atelier style.



Amgen

• United States
• Biotechnology Research
• 700 & Above Employee

• Senior Marketing Manager - Global Business Analysis & Insights (BAI)

  • Jun 2005 - Jul 2007

  • Managed pre-launch primary market research initiatives for denosumab, a novel agent for the treatment of bone metastases. • Member of a cross-functional team responsible for setting strategic imperatives and executing operational plans. • Managed pre-launch primary market research initiatives for denosumab, a novel agent for the treatment of bone metastases. • Member of a cross-functional team responsible for setting strategic imperatives and executing operational plans.



Johnson & Johnson

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Manager - New Products Development

  • Apr 2004 - May 2005

  OrthoNeutrogena:• Developed launch plan, corresponding budgets and high-level project plan for a novel topical anesthetic agent.• Managed pre-launch primary and secondary market research initiatives including situational analysis, thought leader research,positioning, messaging, concept testing, pricing and demand studies.• Worked closely with an outside agency to establish brand identity, culminating in final logo and trade dress execution.• Developed, collaborated and set marketing strategy, including integrated marketing communications.• Worked closely with a medical education agency to formulate advocacy and publication planning initiatives.• Led a bi-weekly cross-functional launch team meeting focused on information sharing, work stream coordination and projectmilestone completion.• Manage lifecycle planning process, resulting in phase IV plan and development opportunities. Show less

• Marketing Manager - Professional Marketing

  • Jun 2002 - Mar 2004

  OrthoNeutrogena:• Responsible for brand management activities for the photoaging category, including strategy formulation and tactical execution of marketing initiatives.• Responsible for annual and quarterly brand, revenue, budgeting and manufacturing forecast planning.• Worked closely with outside agencies and vendors to develop marketing and market research programs.• Led the development, approval and execution of marketing initiatives via cross-functional teams including sales, market research, sales operations, regulatory, clinical development and legal.• Managed lifecycle planning process, resulting in repositioning the brand to preempt competitive entrants and exploit emerging trends in cosmetic dermatology.• Collaborated with clinical development teams to formulate and conduct phase IV trials, publication plans, and new indications.• Determined and tracked promotional effectiveness metrics based on brand communications, benchmarking industry and/or internalorganizational norms.• Team member evaluating in-licensing opportunities, ensuring potential product candidates meet commercialization hurdles and fit strategically with organizational vision. Show less



Amgen

• United States
• Biotechnology Research
• 700 & Above Employee

• Marketing Manager / Product Manager II, New Products Marketing / Market Research

  • Jan 1999 - May 2002

  • Developed an unbranded medical education campaign prior to commercialization of a new product candidate for the treatment of rheumatoid arthritis. • Developed market segmentation and product positioning models to identify business opportunities and ensure competitive advantage. • Supported market development initiatives through special projects including the formulation and implementation of marketing messages, pricing, demand models and revenue forecasts. • Developed impactful promotional initiatives as well as offensive competitive strategies to effectively position new products. • Evaluated in-licensing opportunities to expand the breadth and depth of the organizational product portfolio. • Led primary and secondary marketing research and competitive intelligence gathering efforts in support of product launch. • Determined metrics and success factors for launch tracking, sales targeting, sales force infrastructure and competitive share of voice. • Collaborated with product development teams to formulate clinical strategies for product profiles, new indications and unmet market needs. Show less



Roche

• Switzerland
• Biotechnology Research
• 700 & Above Employee

• Market Intelligence Analyst - Transplantation

  • Jun 1997 - Dec 1998

  • Conducted market research and analysis using quantitative and qualitative approaches and integrated findings with strategy to formulate recommendations for two immunosuppressive agents.• Worked closely with various vendor groups to develop ATU studies, journal advertisements, detail aids and sales targeting tools.• Maintained ten year forecasting models used to establish national sales goals and production plans for two immunosuppressive agents.

• Medical Representative

  • Jun 1996 - May 1997

  Regional product liaison responsible for gathering and presenting market specific information and trends, competitive activity and managed care influence for Xenical, a novel drug compound for the treatment of obesity.



Glaxo Wellcome Inc.

• Pharmaceutical Sales Representative

  • Jun 1993 - May 1996

  Responsible for promoting products across the gastrointestinal, CNS, respiratory and anti-depressive markets for a territory generating over $5,000,000 in annual sales revenue.• Developed marketing and targeting plans for physician and pharmacy calls based on monthly financial and market prescription trend reports.• Provided hardware and software support to regional sales directors for Gemini, a sales reporting system, and a national Macintoshroll-out to the sales force at the regional sales office in Dallas, Texas. Show less

• Programmer Analyst II

  • Nov 1992 - May 1993

  • Designed, developed, and implemented applications to enhance a Symposia System used to log and register physicians for pharmaceutical symposia. Provided training and support to the user community.• Assisted in the design and development of a Market Budget System used to track promotional expenditures. Worked closely with members of the Finance department to obtain system requirements and deliverables.



Kimberly-Clark

• United States
• Manufacturing
• 700 & Above Employee

• Systems Engineer /Consultant

  • Jun 1990 - Oct 1992

  • Functioned as team leader responsible for developing an Operational Control System used to track pensions for all United Nations employees and retirees. Provided customer support, application analysis and design, and direction for team members. • Functioned as team leader responsible for developing an Operational Control System used to track pensions for all United Nations employees and retirees. Provided customer support, application analysis and design, and direction for team members.