Experience

Hyphenate LLC

• United States
• Design
• 1 - 100 Employee

• Creative Director

  • Sep 2019 - Present

  Empowering good businesses to build better futures. We specialize in helping small businesses, organizations, and entrepreneurs facilitate social and cultural change through strategic design, branding, websites, advertising and marketing. At Hyphenate, we use an intersectional lens to encompass the richness of the human experience, leading to growth-oriented outcomes that are beneficial not only for business, but for the communities we care about. Our clients advance the common good through leadership in their communities, big and small. We help them reach diverse customers, many of whom are at the intersections of multiple identities. We facilitate meaningful insights that recognize hyphenate identities, creating a more three-dimensional understanding and acceptance of difference. We contribute to a more sustainably inclusive society.



The Ohio State University

• United States
• Higher Education
• 700 & Above Employee

• Assistant Director of Marketing and Communications

  • Jun 2014 - Sep 2019

  • Provided marketing strategy to leadership and faculty across eleven university units • Collaborated with multiple stakeholders to effectively manage and lead projects • Created and implemented effective communication initiatives for the Center as well as 10+ language departments in the Consortium • Prepared and disseminated press releases and communication pieces • Designed print and digital marketing materials for the Consortium. • Managed brand and content creation for Facebook and Twitter accounts



Tan Dan Design

• United States
• Graphic Design

• Creative Director, Owner

  • Nov 1999 - Sep 2019

  • Founded in New York, NY. As of September 2019, in Philadelphia, PA. • Create and provide unique marketing, design and website solutions for small businesses nationwide. • Produce custom made Wordpress websites for small business, startups and entrepreneurs. · Evaluate and conceptualize design and user experience for websites, book covers, posters, signage, collateral materials, promotional products and logos in order to fulfill each client's specific goals and needs. · Satisfied clients include countless small businesses and startups, The Ohio State University, New York University, Aramark, Stonewall Foundation, The Anti-Violence Project, The Women's Bond Club, among many others.



MPW Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Online Creative Director

  • Aug 2011 - Jun 2013

  • Designed and produced professional websites for a range of small-medium-sized businesses looking to create an effective online presence for their brand. • Brought in accounts and managed all aspects of client relationships. • Worked closely with clients to grow their business and deliver results. • Developed marketing strategy and managed SEO, pay-per click campaigns, social media for accounts • Designed and produced professional websites for a range of small-medium-sized businesses looking to create an effective online presence for their brand. • Brought in accounts and managed all aspects of client relationships. • Worked closely with clients to grow their business and deliver results. • Developed marketing strategy and managed SEO, pay-per click campaigns, social media for accounts



Rebel Heroes, LLC

• Washington D.C. Metro Area

• Partner & Creative Director

  • Nov 2009 - Oct 2010

  · Created concept, logo, branding and all design pieces for successful food truck in the Washington DC Metropolitan area. · Designed, developed and launched Wordpress website. · Responsible for all public relations and social networking, leading to widespread press coverage, including a dedicated editorial piece in The Washington Post Food section, mentions in Washingtonian Magazine ("Best of Washington" issue), Zagat, the Kojo Nnamdi Show, and countless blog reviews which helped Rebel Heroes to be picked up by major news organizations. · Hired and managed an efficient and talented team responsible for weekday lunch and dinner service.



Lancôme

• Cosmetics
• 300 - 400 Employee

• Creative Operations Manager

  • Mar 2008 - Oct 2008

  · Managed all skin care and fragrance packaging and collateral design projects to completion which accounted for 40% of all Lancôme business. · Project manager and liaison between creative, copy editing, marketing and senior administration and responsible for on-time deliverables of over a hundred simultaneous jobs in progress in various stages of completion. · Lead and presented projects during inter-departmental status meetings. · Managed all skin care and fragrance packaging and collateral design projects to completion which accounted for 40% of all Lancôme business. · Project manager and liaison between creative, copy editing, marketing and senior administration and responsible for on-time deliverables of over a hundred simultaneous jobs in progress in various stages of completion. · Lead and presented projects during inter-departmental status meetings.



Unique Print NY

• United States
• Printing Services
• 1 - 100 Employee

• Digital Lab Lead Designer & Production Manager

  • Feb 2004 - Aug 2007

  • Spearheaded the reorganization of the business to build a digital production department with an online ordering system which generated $50-$75,000 per month in revenue for the computer department within one year. • Designed, maintained and managed the company website in collaboration with web developers. • Designed numerous pieces using InDesign, Illustrator, and Photoshop for corporate and individual walk-in clients. Pieces varied in size and scope from small one-off books to subscription magazines. • Designed logos, collateral materials, large-format posters, postcards, business cards, and other presentation materials. • Hired, trained and managed the design team: created training manuals, skill tests, and employee guidelines; systematized evaluation of staff and department. • Assisted walk-in customers and business accounts in a high-paced retail environment at the heart of NYU campus. • Responsible for communications, customer service, scheduling of jobs, estimating projects costs, invoicing and fulfillment.



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Art Director

  • Nov 1999 - Mar 2002

  • Clients included White Castle and the U.S. Marines. • Designed Powerpoint presentations and built leave-behinds and 3-D models for client pitches. • Responsible for creating concepts, layout, comps, and press ready pieces for brochures, newsletters, promotional mailers, and direct mail • Conducted photo research, market research, video research • Clients included White Castle and the U.S. Marines. • Designed Powerpoint presentations and built leave-behinds and 3-D models for client pitches. • Responsible for creating concepts, layout, comps, and press ready pieces for brochures, newsletters, promotional mailers, and direct mail • Conducted photo research, market research, video research