Experience

Providend

• Singapore
• Financial Services
• 1 - 100 Employee

• Lead, Advisory

  • Feb 2023 - Present

• Senior Client Adviser

  • Feb 2022 - Jan 2023

• Client Adviser

  • Oct 2019 - Jan 2022



Singapore Airlines

• Singapore
• Airlines and Aviation
• 700 & Above Employee

• Manager Sales Planning & Marketing Australia

  • Sep 2017 - Oct 2019

  • Lead a department that is responsible for above S$1.3B sales revenue in Australia.• Drive commercial plans in Australia across various sales & marketing functions through ongoing data analysis and performance review.• Develop a robust pricing strategy that ensures Singapore Airlines remain competitive while protecting its premium branding.• Implement a national marketing plan to support commercial objectives and enhance Singapore Airlines’ brand recognition and value in the Australia market.• Represent Singapore Airlines in managing airline partnerships with Star Alliance, Virgin Australia and Lufthansa. Show less

• Manager Australian Capital Territory

  • Aug 2016 - Aug 2017

  • Set up Singapore Airlines operations in Canberra as the first regularly scheduled international flights in the state.• Recruited and trained a new team of staff in Canberra to manage ongoing sales and operational work.• Managed the setting up of infrastructure of both the office and airport terminal.• Represented Singapore Airlines to all stakeholders in Canberra, including Federal and State Government, travel industry, regulatory authorities and the general public.

• Commercial Manager Indonesia

  • Aug 2014 - Jul 2016

  • Responsible for above S$400M sales revenue in Indonesia. • Implemented various sales & marketing initiatives such as tactical fare promotions, digital & social media campaigns, travel fairs, strategic marketing advertising and working with trade partners.• Managed a passenger services team that looks after customer servicing, including a dedicated channel for high end priority passengers.• Worked with key partners such as tourism organisations, airports and banks to coordinate and execute partnership campaigns. Show less



Tiger Airways Ltd

• United Kingdom
• Airlines and Aviation
• 1 - 100 Employee

• Staff Assistant To Chairman/CEO

  • Aug 2013 - Jul 2014

  • Supported the Chairman and CEO on a range of projects such as market research, data analysis, reporting and preparation of presentation materials. • Facilitated board and management meetings. • Assisted in the attaining of Anti-Trust Immunity by the Competition Commission of Singapore between Tigerair and Scoot which allowed coordination on pricing, scheduling and systems integration. • Supported the Chairman and CEO on a range of projects such as market research, data analysis, reporting and preparation of presentation materials. • Facilitated board and management meetings. • Assisted in the attaining of Anti-Trust Immunity by the Competition Commission of Singapore between Tigerair and Scoot which allowed coordination on pricing, scheduling and systems integration.



Singapore Airlines

• Singapore
• Airlines and Aviation
• 700 & Above Employee

• Internal Auditor

  • Jan 2013 - Jul 2013

  • Performed head office and overseas station audits to assess work processes and identify potential risks to ensure adequate assurance and risk management.• Recommended improvements of internal controls and best practices.• Ensured compliance with policies and procedures.

• Network Inventory Analyst

  • Oct 2010 - Dec 2012

  • Forecasted passenger demand to determine fare levels through analysis of historical data with market intelligence and insight. • Reviewed and recommended flight capacity adjustments to cater to market demand changes.• Reported revenue and passenger demand projections, trends and performance.