Experience

RAVE Sports

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Director of Marketing

  • Sep 2022 - Present

• Marketing Manager

  • May 2017 - Present

  Supervise and execute marketing communications, advertising and public relations functions for water sports equipment brand in both business-to-consumer and business-to-business channels. Duties include:• Spearhead interdepartmental projects to accomplish corporate goals that include collaborative leadership with R&D, Sales, Purchasing, and Operations. • Manage departmental budget and marketing team’s projects, often evolving priorities and messages to stay ahead of changing market and pricing trends while protecting brand identities.• Identify opportunities for new product development and sales channels and champion them into reality. • Steer and coordinate marketing efforts with outside distributor reps and other corporate partners including trade shows and presentations to corporate buyers. • Conceptualize marketing materials (digital and printed) including content and design and oversee design and production. • Set goals, deadlines, and accountabilities for team and coach team to ensure success. Show less



Tana DeBoer PR & Business Writing

• Freelance Consultant, PR & Business Writing

  • Jan 2007 - May 2017

  Execute communications services on a freelance project basis. Engagements include development of brand messaging and content for digital and print communications, project management, social media strategy and management, direct-to-consumer website marketing and sales management, digital marketing oversight, news releases and media relations, executive communications, speech writing, presentations to corporate boards, employee communications, and business plan writing and editing. Clients include Wallin Education Partners, Bamboo Partners, RAVE Sports, Destiny Homes, University of North Dakota Medical School, Northcott Hospitality (owner of AmericInn franchise), Juut Salon Spa, CFC Technology, and Intek Plastics. Show less



Manchester Companies

• Business Consulting and Services
• 1 - 100 Employee

• Communications Manager

  • Jan 1997 - Dec 2016

  Manage public relations and marketing communications for the Upper Midwest’s premier turnaround / change management consulting firm. Duties include assisting Manchester’s Chairman / CEO with writing a monthly “Corner Office” column for Twin Cities Business Magazine with topics including business ethics, management, corporate governance, strategic planning, and leadership. Responsible for marketing and public relations for the firm as well as corporate communications projects for clients. Contributed to turnaround project that was awarded the Turnaround Management Association's National Turnaround of the Year Award in 1999. Employment was full-time from 1997 - 2000 and part-time from 2000-2016. Show less



Medical Graphics Corporation

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Corporate Communications Manager

  • Sep 1991 - Jan 1997

  Managed media relations, marketing communications, investor relations, and corporate / employee communications for Nasdaq-listed medical device manufacturer; reported directly to Chairman and CEO; work experience varied during periods of growth, crisis, and turnaround and included executive-level communications to Board of Directors, investors, and medical professionals. Managed media relations, marketing communications, investor relations, and corporate / employee communications for Nasdaq-listed medical device manufacturer; reported directly to Chairman and CEO; work experience varied during periods of growth, crisis, and turnaround and included executive-level communications to Board of Directors, investors, and medical professionals.



Signature Group

• Austria
• Events Services
• 1 - 100 Employee

• Marketing Assistant

  • Sep 1990 - Sep 1991

  Assisted marketing managers in third-party direct marketing agency owned by Montgomery Ward. Projects included marketing insurance and travel club memberships to the company's credit card members as well as other clients. Obtained certification in direct marketing from the Chicago Direct Marketing Association. Assisted marketing managers in third-party direct marketing agency owned by Montgomery Ward. Projects included marketing insurance and travel club memberships to the company's credit card members as well as other clients. Obtained certification in direct marketing from the Chicago Direct Marketing Association.



Devils Lake Daily Journal

• Features Editor / Staff Reporter

  • Jun 1989 - Jun 1990

  Contributed daily newspaper articles and edited the Lifestyles Section of small daily newspaper in central North Dakota. Most popular articles were feature articles about my experiences sky diving over the prairie, attending local Native American pow wows, and interviews with the tribal chairman about current events in the community. Contributed daily newspaper articles and edited the Lifestyles Section of small daily newspaper in central North Dakota. Most popular articles were feature articles about my experiences sky diving over the prairie, attending local Native American pow wows, and interviews with the tribal chairman about current events in the community.