Experience

HG Services (M) Sdn Bhd
• Malaysia
• Construction
• 1 - 100 Employee
• Director of Business Development & Group Procurement

  • Jan 2019 - Present


Door2Door Fish Market

• Managing Director

  • Dec 2016 - Jun 2019

  Door2Door Fish Market - your neighborhood seafood buddy which offer a wide range of quality sashimi-grade fresh and frozen seafood from Norway, US, Japan, Chile, Taiwan, etc. Place your orders online and enjoy FREE delivery right to your doorstep / company / outlet. # Home Delivery ( bit.ly/d2dfishmarket ) # Corporate Group Buy # F&B Retail Supplier Official Page: www.fb.com/d2dfishmarket Door2Door Fish Market - your neighborhood seafood buddy which offer a wide range of quality sashimi-grade fresh and frozen seafood from Norway, US, Japan, Chile, Taiwan, etc. Place your orders online and enjoy FREE delivery right to your doorstep / company / outlet. # Home Delivery ( bit.ly/d2dfishmarket ) # Corporate Group Buy # F&B Retail Supplier Official Page: www.fb.com/d2dfishmarket



Sui-San Fish Market Sdn Bhd

• Director

  • Nov 2016 - Jul 2018

  Sui-San Fish Market is a new concept store offers fresh and frozen seafood. Focus on imported fresh seafood from Japan and Norway. • Manage overall outlet set-up and business expansion. • Leading F&B team by attracting, recruiting and training talented personnel • Establishing targets, KPI’s, schedules, policies and procedures • Developed Sui-San membership program to build stronger relationship between customer and Sui-San brand. • Ensuring excellent levels of internal and external customer service. • Work with marketing team on Sui-San A&P plan – communication materials, marketing campaign/ activities (Facebook marketing).



MAD Ventures Sdn Bhd

• Director (Sports Marketing)

  • Jun 2014 - Jun 2017

  MAD Ventures is a sports management company and leading expert in leadership and character development through sports. The company offer sports solutions to private schools, international schools and universities under the brand name of YUBER Sports. • Managed shareholders interest • Managed overall operations & resources of company • Responsible in securing contract & business development – secured contracts value of RM 250,000 from renowned international schools such as Nobel International School, Kingsley International School, Sri Emas International School, Time International School and more. • Managed company social media platform (Facebook marketing) and website development & maintenance.



AIG Shared Services (M) Sdn Bhd

• Brand Consultant, Talent Acquisition

  • Oct 2013 - Apr 2014

  Responsible for American International Group Shared Services (AIGSS) employer branding in Malaysia operation • Developed employer brand building activities aimed to increase brand presence and number of recruits for 2014. • Initiated campus branding program – AIG to be seen as universities’ preferred partner and leading graduate employers for students. • Managed entry level hiring demands from business based on campus recruitment timeline in order to maximize the results with limited resources.



Samsung Malaysia Electronics (SME) Sdn Bhd

• Assistant Manager, Trade Marketing (Retail Operations)

  • Aug 2012 - Sep 2013

  Managed Retail Operations Team (Mobile, IT & Digital Imaging) • Lead retail operation roadshow team for on-ground activities to ensure Samsung brand presence and drive sales in Malaysia. • Managed event agency to ensure efficiency of overall roadshow operation which includes set up as per Samsung global guidelines, corporate branding, manpower support and etc. • Involved in overall planning and execution of Samsung flagship product launching such as Samsung Galaxy S4, Galaxy Camera and other Galaxy Series products. • Proposed and executed new roadshow plan which standardize overall corporate branding. Implemented new roadshow tender process to create healthy competition among dealers - Achieved 130% of roadshow target sell out. • Built rapport and managed Samsung Malaysia Electronics dealers in offering roadshow support, campaign creation as well as special projects. • Ensured the quality of roadshow supports quality from Humantech Services (Official Retail Marketing Service Provider) in devices set up, retail specialists support and roadshow promoters. • Monitored roadshow budget under trade marketing – to ensure overall roadshow spending within budget being allocated.



JobStreet

• Mauritius
• Telephone Call Centers

• Assistant Marekting Manager

  • Apr 2010 - Aug 2012

  Lead and managed key market outside the Klang Valley (Northern, Southern and East Malaysia) – implement strategies and coordinate tactical jobseeker branding activities in order to increase JobStreet brand awareness for selected market. • Being key liaison from marketing team for out of Klang Valley’s offices and familiar with marketing communications (creative and media channel selection). • Planned and implemented a campaign (I Found Mine) to position JobStreet as an emotional attachment to jobseeker which runs on ATL & BTL communications. • Reviewed and re-design a set of direct marketing plan to selected target group of jobseeker through analysis of their job hunting trend & behavior in order to reactivate jobseeker activeness and to increase job application rate by 30% for targeted key industries. Lead JobStreet Campus & Events team • In running JobStreet internal events (Malaysia Career & Training’s Fair, Malaysia’s HR Award, HR Networking Event), external events (Economic Transformation Programme Open Day by Pemandu, K3G by Ministry of Higher Education, BN Youth Fair) and more than 40 campus activities annually. • Product Manager for JobStreet.com 1st sub-brand – (JobStreet CAMPUS) a campaign initiative to position JobStreet Campus as preferred campus partner for students/graduates. • JobStreet CAMPUS Regional Team – Provide guidance and advices for JobStreet Philippines for Career Congress in Manila and JobStreet Singapore for Corporate Tour Singapore. • Online Marketing – Formed strategic partnership and initiated media buy with top online companies (Malaysiakini, Lowyat.net, Cari.com) in order to increase JobStreet brand awareness and drive online traffic. • Provided marketing support, leadership and promotion channel for key partners and their events, namely MSC Open Source, Malaysian Institute of HRM, CPA Australia. • Managed Marketing Budget – to ensure marketing spending within budget being allocated to team.

• Marketing Executive I & II

  • Apr 2007 - Mar 2010

  Managed JobStreet CAMPUS (1st Sub Brand of JobStreet.com) • Champion and coordinate tactical brand and marketing activities for JobStreet CAMPUS and managed to position JobStreet Campus as preferred campus partner for students/graduates. • Campus branding & activities – 40 campus activities annually. • Website content management – revamp Campus page & increase web traffic by 200%. • Initiate strategic partnership - Formed strategic alliances with public, private and oversea universities such as University Malaya, INTI International University, Taylor’s University, University of West England & so on. • Planned and executed corporate client’s campus branding activities (Campus Recruitment) such as Teledirect, Shell, Maybank, etc. • Oversaw the publications of StreetSmart Guide to Job Hunting (4 editions with total of 160,000 copies) and JobStreet.com Career Guide for public. Event Management (Project Manager): • JobSteeet.com Malaysia Career & Training Fair:- • MCTF07 – 85,000 visitors, MCTF08 – 109,000 visitors, MCTF09 – 96,000 visitors, MCTF10 (Apr) – 121,000, MCTF10 (Oct) – 97,000. • K3G’10 (Karnival Kerjaya & Keusahawanan Graduan 2010) by MOHE - Malaysia's Largest Career & Training Fair (300 companies). • The Malaysia HR Award 2010 (Joint organized by JobStreet and MIHRM)- achieved 200% on net profit. • A1 Team Malaysia (A1 Grand Prix – International Racing Series) – Lead the collaboration between JobStreet.com and A1 Team Malaysia on overall marketing campaign & branding exercise.



Mypartners Communications Sdn Bhd

• Malaysia
• Advertising Services

• Communications Executive

  • Feb 2006 - Feb 2007

  A specialized communications, brand advertising and youth marketing boutique agency devoted to communicating the ideal message about client’s brand. • Successful execution of PR activities such as press conference, media invitation and media monitoring for clients • Managed and coordinated movie promotional activities such as: • Movie Carnival – The Biggest Movie Event in Malaysia • DiGi Movie Marathon06 – 250 participants (non-stop showing of 72 hours movie). • X-Men Showcase, Superman Returns Ultimate Challenge & others • Movie distribution of “Possessed” – communication plan in promoting the movie, liaised with cinemas on prints delivery and show schedule. • Managed brand and product launch for Smirnoff, Dutch Lady, RHB Bank, Warner Bros, DiGi, etc.