Commercial Director

• May 2021 - Present

Business Development Manager

• Nov 2020 - Present

Partner

• Mar 2016 - Present

Partner, Willsfort LLC – Business Expert on wealth allocation, assets management, human resources, recruitment and full package of business operations. With our team of professionals involved into the day-to-day business operations, at Willsfort, we are able to deliver the market intelligence, market entry strategy, business development consulting and business auxiliary services to the companies willing to expand and invest in Georgia, Armenia, Azerbaijan and Turkey. https://www.willsfort.com/ Show less

Regional Manager Caucasus

• Jan 2014 - Mar 2016

Managing Business Operations in Caucasus countries: business planning, strategy, marketing, sales, distributors, P&L.Main Responsibilities:• Lead, develop and execute the business strategy to profitably grow the market in line with the Global Business Strategic Plan and deliver the expected results. • Lead and develop the Country team to ensure employee engagement and motivation to deliver business objectives as well as building the talent pipeline. • Build relationships with customers, Key Opinion Leaders, Regulatory Affairs authorities and governmental bodies in the market. • Following global corporate affairs policy and implementing local activity plan• Effective and responsible P&L management. KPI’s and Dimensions:• Achievement of annual targets/budgets - Sales, profit. # of innovative ideas implemented successfully. Detailed operating plans• Achievement of sales and EBIT targets. Effective redeployment of Field Force. Sales development training delivered. Appropriate incentive plans in place.• Implementation of quality performance management process - objectives, mid year reviews, end of year reviews, regular coaching and robust development plans in place. Employee survey results. Environment that reinforces Nestlé's values and culture.• Implementation of quality talent management process - talent calibrated, succession plans in place, development plans in place. • Consumer/customer survey results - Ability to influence governmental policy. Successful participation in conferences/symposiums.• Transparent and accurate P&L• Level of compliance culture, good internal and external audit reports Show less

Country Business Manager Caucasus

• Jan 2009 - Jan 2014

Country Lead for Caucasus Countries.Main Responsibilities:• High quality long term strategic plan developed and executed in alignment with Global Strategy and executed through flawless annual action plans delivering expected results.• Field Force productivity and effectiveness• Fully engaged, empowered and motivated team who are 100% aligned behind business goals and objectives and who are consistently able to maximize their potential• Solid pipeline of talent within the market• Strong relationships in place with consumers, customers, KOLs, Regulatory Affairs authorities and governmental bodies in which we are seen as the point of reference• P&L managed responsibly and effectively• Strong relationship with NiM and shared servicesKPI’s and Dimensions:• Achievement of annual targets/budgets - Sales, profit. # of innovative ideas implemented successfully. Detailed operating plans• Achievement of sales and EBIT targets. Effective redeployment of Field Force. Sales development training delivered. Appropriate incentive plans in place.• Implementation of quality performance management process - objectives, mid year reviews, end of year reviews, regular coaching and robust development plans in place. Employee survey results. Environment that reinforces Nestlé's values and culture.• Implementation of quality talent management process - talent calibrated, succession plans in place, development plans in place. • Consumer/customer survey results – integrating the best and efficient consumer communication plan in the region• Transparent and accurate P&L Show less

Marketing Director Caucasus

• Jan 2008 - Jan 2009

Responsible for integration of the entire communication plan in Caucasus, marketing budget, PL, coaching and developing the Team. Holding ultimate responsibility for the marketing activities while overseeing the development and delivery of a fully integrated marketing strategy for the business.Main Responsibilities:•Development and implementation of the Brand strategy.•Developing the marketing strategy for new and existing products•Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.•Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations•Guiding the day to day activities of the marketing team.•Ensuring that the marketing objectives are implemented by the marketing team.•Work closely with product management team to define marketing materials and programs.•Manage social media presence and direct programs to improve social media reputation and recognition.•Developing and delivering marketing and communications strategies for Nestle.•Undertake continuous analysis of competitive environment and consumer trends•Planning and updating PFME (Product Fixed Marketing Expenses) budget.KPI’s and Dimensions:•Achieve OG targets•Ensure growing MS•Timely integration of brand plans and projects Show less

Business Development and Sales Manager

• Jun 2006 - Jan 2008

In charge of Distributor & sales Management, execution of the strategic trade marketing business plan.Develop and execute the business strategy to profitably grow the market in line with the Global Business Strategic Plan and deliver the expected results. Leading and developing Distributor team to ensure their motivation to deliver business objectives and healthy growth. Building relationships with customers of Nestle partners.Main Responsibilities:• Developing and executing of the sales strategies• Ensuring effectiveness and profitability of the company• Creating and implementing a coordinated Business Development strategy targeting new clients in the country;• Managing sales development of the company and negotiate with trading partners and government entities;• Providing sales volume figures and updating them with periodic revisions;• Planning and updating TTS (Total Trade Spend) budget; ensuring in budget sales operation;• Ensuring the promotion budgets are allocated in line with brand strategies;• Provide clear leadership to partners• Working out an effective system of motivation for partners;• Fulfilling the policy and achieving the goals of the company;• Ensuring continuous competition and field information to Marketing;• Developing the professional skills and competencies of himself and partners;• Maintaining the good reputation of the company through close cooperation with NiM;KPI’s and Dimensions:• Achievement of annual targets/budgets - Sales, profit. # of innovative ideas implemented successfully. Detailed operating plans• Achievement of sales and EBIT targets through proactive management of distributor team and cooperation with NiM. Appropriate incentive plans in place.• Implementation of distributor management process – monthly reviews, objectives and strategy plans.• Closely cooperation with CBM ensuring transparent and accurate P&L Show less

MD PHD, Doctor Onco Hematologist

• Sep 2001 - Jul 2002