Tamsyn McLennan
Copywriter at The Yard Creative- Claim this Profile
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Bio
Experience
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The Yard Creative
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United Kingdom
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Design Services
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1 - 100 Employee
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Copywriter
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Jan 2023 - Present
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Editor and Writer
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Oct 2015 - Present
- Editing, writing and fact-checking SEO articles, product descriptions, instagram captions, blogs and marketing materials. - Developing tone of voice and creating style guides for clients. - Writing in an ever-adapting tone of voice, from friendly and informal to factual and authoritative, following different house style guides and across industries as diverse as fashion, education and tech. - Editing, writing and fact-checking SEO articles, product descriptions, instagram captions, blogs and marketing materials. - Developing tone of voice and creating style guides for clients. - Writing in an ever-adapting tone of voice, from friendly and informal to factual and authoritative, following different house style guides and across industries as diverse as fashion, education and tech.
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The Student Room Group
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Technology, Information and Internet
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1 - 100 Employee
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News and features writer
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Oct 2019 - Jan 2023
- Idea generation and creation of the company’s editorial plan, by staying connected to sector news and community feeling to identify and fill any gaps in our content schedule. - Writing, researching, editing and planning content for The Student Room and The Uni Guide websites. - Idea generation and creation of the company’s editorial plan, by staying connected to sector news and community feeling to identify and fill any gaps in our content schedule. - Writing, researching, editing and planning content for The Student Room and The Uni Guide websites.
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Jellyfish Ecommerce Content
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United Kingdom
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Marketing Services
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1 - 100 Employee
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Freelance Editor
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Dec 2015 - Oct 2019
- One of four editors (out of a network of hundreds) to act as a Training Editor for Quill Content, which involved making sure all writers and editors stuck to the style guide and tone of voice particular to each client - Lead Editor for several clients, which meant overseeing all the content produced by the editors and writers to make sure that it hit the brief and was delivered on time to very tight deadlines, as well as providing the team with constructive feedback to help them improve. - One of four editors (out of a network of hundreds) to act as a Training Editor for Quill Content, which involved making sure all writers and editors stuck to the style guide and tone of voice particular to each client - Lead Editor for several clients, which meant overseeing all the content produced by the editors and writers to make sure that it hit the brief and was delivered on time to very tight deadlines, as well as providing the team with constructive feedback to help them improve.
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City, University of London
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United Kingdom
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Higher Education
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700 & Above Employee
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MSc Human-Computer Interaction Design
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Sep 2014 - Sep 2015
This Masters degree covered all facets of user experience design including web analytics, research methods, information architecture and accessible design. The course has since been renamed Human-Computer Interaction Design. This Masters degree covered all facets of user experience design including web analytics, research methods, information architecture and accessible design. The course has since been renamed Human-Computer Interaction Design.
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Smith & Williamson
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United Kingdom
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Financial Services
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400 - 500 Employee
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Editorial Executive
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Jan 2013 - Aug 2014
- Writing and editing marketing material, surveys, brochures, news articles, opinion pieces, press releases and newsletter content for this major accountancy and investment management firm. - Generating story ideas for articles, blogs and press releases through weekly meetings with various in-house experts. - Producing and distributing a house style guide for use across the company. - Writing and editing marketing material, surveys, brochures, news articles, opinion pieces, press releases and newsletter content for this major accountancy and investment management firm. - Generating story ideas for articles, blogs and press releases through weekly meetings with various in-house experts. - Producing and distributing a house style guide for use across the company.
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PSL Editor
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May 2012 - Jan 2013
- Developing and implementing a new house style to be rolled out across all online legal content. - Editing all existing online PSL content to meet the new house style and negotiating with the original lawyer-authors to get the changes agreed. - Developing and implementing a new house style to be rolled out across all online legal content. - Editing all existing online PSL content to meet the new house style and negotiating with the original lawyer-authors to get the changes agreed.
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Chambers and Partners
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United Kingdom
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Research Services
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300 - 400 Employee
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UK Deputy Editor
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Feb 2010 - Apr 2012
- Co-managing a 40-strong research team for production of the annual Chambers UK Guide and writing and editing content for this legal guide.- Project managing 15 sections of the guide, from initial planning stages through to final production. - Keeping the research team on schedule and ensuring they produced high quality work through regular meetings and feedback sessions.
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Researcher/Writer
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Dec 2007 - Jan 2010
- Conducting in-depth research into legal markets across the world through sector news, law firm submissions and interviews with high-profile lawyers and their clients.- Writing copy for online and print versions of the Chambers Guides.
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