Tamsyn Parkins
Campaign Specialist at Distell- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
-
Afrikaans Full professional proficiency
Topline Score
Bio
Keisha Mayhew-Ferreira
Tamsyn was my client over many years and we grew together personally and as friends. She was excellent at giving detailed briefs and distilling business objectives. She has a strategically led approach and excels in clear reverts and debriefs. I found her assessments to always be fair and she trusted the process leading to some fantastic collaborative work. I shall miss working with her and wish her all the best on the next stage of her marketing journey.
Bren Wylie
Tamsyn is an incredibly skilled brand marketer. She understands her consumer deeply and is always looking for ways to connect with them on a deeper level. She values both brand equity and delivering commercial results. She is collaborative by nature. Tamsyn is an absolute pleasure to work with. I can count on her always.
Keisha Mayhew-Ferreira
Tamsyn was my client over many years and we grew together personally and as friends. She was excellent at giving detailed briefs and distilling business objectives. She has a strategically led approach and excels in clear reverts and debriefs. I found her assessments to always be fair and she trusted the process leading to some fantastic collaborative work. I shall miss working with her and wish her all the best on the next stage of her marketing journey.
Bren Wylie
Tamsyn is an incredibly skilled brand marketer. She understands her consumer deeply and is always looking for ways to connect with them on a deeper level. She values both brand equity and delivering commercial results. She is collaborative by nature. Tamsyn is an absolute pleasure to work with. I can count on her always.
Keisha Mayhew-Ferreira
Tamsyn was my client over many years and we grew together personally and as friends. She was excellent at giving detailed briefs and distilling business objectives. She has a strategically led approach and excels in clear reverts and debriefs. I found her assessments to always be fair and she trusted the process leading to some fantastic collaborative work. I shall miss working with her and wish her all the best on the next stage of her marketing journey.
Bren Wylie
Tamsyn is an incredibly skilled brand marketer. She understands her consumer deeply and is always looking for ways to connect with them on a deeper level. She values both brand equity and delivering commercial results. She is collaborative by nature. Tamsyn is an absolute pleasure to work with. I can count on her always.
Keisha Mayhew-Ferreira
Tamsyn was my client over many years and we grew together personally and as friends. She was excellent at giving detailed briefs and distilling business objectives. She has a strategically led approach and excels in clear reverts and debriefs. I found her assessments to always be fair and she trusted the process leading to some fantastic collaborative work. I shall miss working with her and wish her all the best on the next stage of her marketing journey.
Bren Wylie
Tamsyn is an incredibly skilled brand marketer. She understands her consumer deeply and is always looking for ways to connect with them on a deeper level. She values both brand equity and delivering commercial results. She is collaborative by nature. Tamsyn is an absolute pleasure to work with. I can count on her always.
Credentials
-
Expert Insights on Digital Transformation
SkillsoftNov, 2022- Oct, 2024 -
Leading through the Challenge of Change
SkillsoftNov, 2022- Oct, 2024 -
Making Change Stick
SkillsoftNov, 2022- Oct, 2024 -
Navigating Your Team through Strategic Change
SkillsoftNov, 2022- Oct, 2024 -
Building Personal Power through Influence
SkillsoftOct, 2022- Oct, 2024 -
Influencing through Positive Leadership
SkillsoftOct, 2022- Oct, 2024 -
Leadership and Change
The London School of Economics and Political Science (LSE)Oct, 2022- Oct, 2024 -
Sharing a Vision
SkillsoftOct, 2022- Oct, 2024 -
Becoming a Continuous Learner
SkillsoftSep, 2022- Oct, 2024 -
Developing a Growth Mindset
SkillsoftSep, 2022- Oct, 2024 -
Developing and Supporting an Agile Mindset
SkillsoftSep, 2022- Oct, 2024 -
Learning from Failure
SkillsoftSep, 2022- Oct, 2024 -
Personal Power and Credibility
SkillsoftSep, 2022- Oct, 2024
Experience
-
Distell
-
South Africa
-
Beverage Manufacturing
-
700 & Above Employee
-
Campaign Specialist
-
Jul 2021 - Present
-
-
Capability Manager
-
Oct 2019 - Jun 2021
-
-
Marketing Manager: International Export
-
Jul 2019 - Sep 2019
Drive commercial wine brand growth within focus regions, ensuring excellence in executing both trade and consumer activities with a clear focus upon increasing ROI and brand contribution.
-
-
International Marketing Manager
-
Oct 2018 - Jun 2019
Drive standard wine branded growth within focus regions, ensuring excellence in executing both trade and consumer activities with a clear focus upon increasing ROI and brand contribution.
-
-
Brand Execution Manager: International
-
Jun 2017 - Sep 2018
-
-
Global Marketing Manager - Drostdy Hof Wine
-
Feb 2015 - May 2017
To globally lead profitable brands that delight consumers and deliver on sustainable business growth objectives.- Develop brand strategy- Build brands- Activate the market- Measurement of brand performance- Relationship management
-
-
Global Marketing Manager: Amarula Cream
-
Jul 2014 - Feb 2015
To globally lead profitable brands that delight consumers and deliver on sustainable business growth objectives.- Develop brand strategy- Build brands- Activate the market- Measurement of brand performance- Relationship management
-
-
Global Marketing Manager
-
Jul 2010 - Jun 2014
Amarula: Americas / Asia Pacific / Duty Free
-
-
Regional Brand Manager
-
Sep 2007 - Jul 2010
-
-
Junior Brand Manager
-
Apr 2007 - Aug 2007
-
-
Global Marketing Assitant
-
Aug 2004 - Mar 2007
-
-
Marketing Secretary : Spirits
-
Oct 2002 - Jul 2004
-
-
Education
-
1997 - 1998
Tygerberg College
Human Resource Management, Human Resources Management/Personnel Administration, General -
1992 - 1996
Stellenberg High School
Matric
Community
