Marketing Manager

• Jan 2018 - Present

Virtual Landline is a brand established under Buzz Networks, an independent privately owned Telecoms business. Virtual Landline provides a leading technology based telecommunications network delivering direct services to individuals and micro businesses. This is a key role in the growth and development of Virtual Landline and makes a real difference to the growth rate of this successful business. The responsibilities in this role are wide ranging, thus requiring a multi-faceted skill set. Purpose: 1. To work closely with the CEO and Sales Manager to drive additional business across all areas of operations through the implementation of the marketing plan. 2. To utilise the value of our existing customer base to improve sales through either reduced customer churn or upselling to customers. Accountabilities: 1. Marketing Create and maintain AdWords and Facebook advertising campaigns. Create and maintain email marketing campaigns to potential new customers. Create and maintain email marketing campaigns to existing customer base. Set up and monitor advertising campaigns in media (online, print etc.). Maintain the company’s presence on social media (Facebook; Twitter; Online Reviews). Creation and implementation of a full marketing plan for the business. Creation of media for use in marketing (graphics, photo stock). Utilising any PR opportunities. 2. Company Websites Assist in the design, creation, and changes to company websites (with external agency). Maintain content and optimise SEO (with external agency). Provide meaningful traffic and conversion data to allow return on investment analysis. Keep blog posts up to date. 3. Other commercial duties as and when required as the role develops organically. Show less

Marketing Manager

• Jan 2018 - Present

Established in 1996, Buzz Networks is an independent privately owned Telecoms business. Buzz provides a leading technology based telecommunications network delivering direct services to small, medium and corporate businesses as well as individuals and micro businesses. The company's main areas of operations are: 1. Managed hosted VoIP telephony; 2. Virtual Landline’s (also on its VoIP platform); 3. 4g Data and Equipment Rentals; and 4. Hardware sales. This is a key role in the growth and development of Buzz and makes a real difference to the growth rate of this successful business. The responsibilities in this role are wide ranging, thus requiring a multi-faceted skill set. Purpose: 1. To work closely with the CEO and Sales Manager to drive additional business across all areas of operations through the implementation of the marketing plan. 2. To utilise the value of our existing customer base to improve sales through either reduced customer churn or upselling to customers. Accountabilities: 1. Marketing Create and maintain AdWords and Facebook advertising campaigns. Create and maintain email marketing campaigns to potential new customers. Create and maintain email marketing campaigns to existing customer base. Set up and monitor advertising campaigns in media (online, print etc.). Maintain the company’s presence on social media (Facebook; Twitter; Online Reviews). Creation and implementation of a full marketing plan for the business. Creation of media for use in marketing (graphics, photo stock). Utilising any PR opportunities. 2. Company Websites Assist in the design, creation, and changes to company websites (with external agency). Maintain content and optimise SEO (with external agency). Provide meaningful traffic and conversion data to allow return on investment analysis. Keep blog posts up to date. 3. Other commercial duties as and when required as the role develops organically. Show less

Marketing Manager

• Jan 2018 - Present

Established in 1996, Buzz Networks is an independent privately owned Telecoms business. Buzz Wireless is a brand under this and provides 4G data, equipment rentals and hardware sales to the marine and building industries. This is a key role in the growth and development of Buzz and makes a real difference to the growth rate of this successful business. The responsibilities in this role are wide ranging, thus requiring a multi-faceted skill set. Purpose: 1. To work closely with the CEO and Sales Manager to drive additional business across all areas of operations through the implementation of the marketing plan. 2. To utilise the value of our existing customer base to improve sales through either reduced customer churn or upselling to customers. Accountabilities: 1. Marketing Create and maintain AdWords and Facebook advertising campaigns. Create and maintain email marketing campaigns to potential new customers. Create and maintain email marketing campaigns to existing customer base. Set up and monitor advertising campaigns in media (online, print etc.). Maintain the company’s presence on social media (Facebook; Twitter; Online Reviews). Creation and implementation of a full marketing plan for the business. Creation of media for use in marketing (graphics, photo stock). Utilising any PR opportunities. 2. Company Websites Assist in the design, creation, and changes to company websites (with external agency). Maintain content and optimise SEO (with external agency). Provide meaningful traffic and conversion data to allow return on investment analysis. Keep blog posts up to date. 3. Other commercial duties as and when required as the role develops organically. Show less

Email Production Manager

• Apr 2015 - Sep 2017

- Project management of all internal clients email marketing projects, creative briefs, analysis, targeting and segmenting subscriber data, graphic interpretation and design and statistical analysis. Advice and guidance to external charity linked with the RNLI. Currently handling 20 different marketing campaigns ranging from Heritage and PR to Sales and Appeals. Advice on web content and page creation, email content and layout, target audience, tracking and interpretation to improve marketing KPIs.- In depth knowledge of CMS including creation of bespoke databases for marketing, identifying specific audience sets from demographics and marketing results.- Graphic design using Adobe Photoshop, Illustrator and Fireworks including purchasing of stock images and using internal photo stock. Working knowledge of application and implementation of brand guidelines.- Email design and editing of CMS templates using Dreamweaver including HTML, JavaScript, CSS and inline styling.- Interpretation of email, web and Google Adwords statistics using reporting email platform, server backend reports and Google Analytics. Creation of bespoke reports to insights team and marketing managers- Providing best practice advice, timelines using gannt charts and in house training for project managers on email marketing, SEO and Google tools. Created bespoke training for Marketing managers on design and implementation of online marketing campaigns including appropriate web content, use of imagery, SEO, application of Adwords, use of data and general online methodology.- Management of 2 assistants including monthly 1:1 meetings, providing training, setting objectives and general guidance for daily workload.- Involved in implementation of campaigns on Facebook and Twitter. Researched and set up accounts on LinkedIn and Pinterest. Show less

Email Marketing Manager

• Apr 2011 - Mar 2015

Helping to support the vision and purpose of the RNLI marketing team which has evolved to provide cutting edge campaigns that are holistic and integrated across all channels. To understand that email must run as one in a series of integrated audience experiences. It is a vehicle that can fuel and support other channels therefore engaging the RNLI life stages through supporters, volunteers and staff. Responsible for managing the RNLI’s email marketing programme, providing expert specialist email marketing solutions, support and analysis through a variety of technical platforms. Managing the RNLI Email Marketing team and drive progress in relation to enhancing supporter, volunteer and staff relationships. Adding value and managing projects from defining customer email marketing requirement through to delivery, on time, on budget and with regular feedback to the Account Management team and client. Currently over see 24 different campaigns within the organisation using expert knowledge of front end and back end HTML code using tools such as Adobe Dreamweaver, Fireworks, Illustrator and Photoshop to produce fully functional and reponsive campaigns. Show less

Email Marketing Coordinator

• Nov 2008 - Mar 2011