Experience

FYEO

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Co-Founder & Co-CEO

  • Jun 2021 - 2 years 7 months

  FYEO is a cybersecurity company focused on securing and empowering enterprises and individuals on the journey to Web 3.0 with comprehensive security audits, a cyber threat intelligence platform and decentralized identity management and monitoring solution. BTblock, a FYEO company, has some of the best DeFi logic experts in the world to test and analyze systems for potential vulnerabilities including comprehensive logic review, code review, and functionality review when advanced cryptographic… Show more FYEO is a cybersecurity company focused on securing and empowering enterprises and individuals on the journey to Web 3.0 with comprehensive security audits, a cyber threat intelligence platform and decentralized identity management and monitoring solution. BTblock, a FYEO company, has some of the best DeFi logic experts in the world to test and analyze systems for potential vulnerabilities including comprehensive logic review, code review, and functionality review when advanced cryptographic or ledger solutions are used. Some of the protocols our team has worked on include Solana, Ethereum and Algorand, as well as multiple NFT marketplaces. For more information visit gofyeo.com. Show less



BTblock, a FYEO company

• United States
• IT Services and IT Consulting

• Founding Partner & CEO

  • Jul 2018 - Apr 2022

  Boston and New York BTblock is now a FYEO company! https://www.gofyeo.com/post/btblock-fyeo-better-together-btblocks-blockchain-security-audit-division-now-officially-merged BTblock is an emerging technology & cybersecurity consultancy firm founded by seasoned entrepreneurs who have a strong track record of creating value through the building and sale of successful businesses. BTblock’s Cryptographers and Engineers test and analyze systems for potential vulnerabilities including comprehensive logic review… Show more BTblock is now a FYEO company! https://www.gofyeo.com/post/btblock-fyeo-better-together-btblocks-blockchain-security-audit-division-now-officially-merged BTblock is an emerging technology & cybersecurity consultancy firm founded by seasoned entrepreneurs who have a strong track record of creating value through the building and sale of successful businesses. BTblock’s Cryptographers and Engineers test and analyze systems for potential vulnerabilities including comprehensive logic review, code review, and functionality review when advanced cryptographic or ledger solutions are used. We have worked on some of the largest blockchains and our cybersecurity team is the world's best at analyzing the logic around Blockchain & Defi projects. Drawing on our experience dealing with real world security issues, BTblock created FYEO with a belief that online security through effective cybersecurity is a right. FYEO’s vision is to remove the burdens of online security and thereby become the leading provider of next generation cybersecurity and credential management solutions for consumers and enterprises. FYEO Domain Intelligence provides domain, credential and threat monitoring services, and FYEO Identity provides password and identity management services. For more information, visit btblock.io and gofyeo.com. Show less



Metadata

• United States
• Software Development
• 1 - 100 Employee

• Strategic Advisor: Market Development

  • Dec 2019 - Dec 2020

  Greater New York City Area Metadata.io is a B2B ABM demand-gen platform that uses AI to optimize paid media campaign execution and targeting for marketers. The A.I. learns the ideal customer profiles based on historical CRM data, builds lookalike audiences of your best customers or named accounts than automatically deploys paid media campaigns at scale to deliver a predictable, qualified inbound lead flow.



MASS Exchange

• Advisory Board Member

  • Oct 2017 - Feb 2018

  The only media's future exchange is the future of media trading! Here's more about it... Global TV advertising spend is $140B traded on a forward basis, manually. As audiences continue to fragment and advertising dollars seek more precise audience targeting, trading manually is no longer scalable. Think of it this way... If media was a traded financial product, it would likely be the second largest global commodity market by transaction value (second to energy). And yet... Media was not a… Show more The only media's future exchange is the future of media trading! Here's more about it... Global TV advertising spend is $140B traded on a forward basis, manually. As audiences continue to fragment and advertising dollars seek more precise audience targeting, trading manually is no longer scalable. Think of it this way... If media was a traded financial product, it would likely be the second largest global commodity market by transaction value (second to energy). And yet... Media was not a traded financial product... until now. MASS Exchange (MX) is the only Media Futures Exchange™ for the global advertising market designed to: -Automate trading for the $140B global TV market, and -Facilitate the transition to Advanced TV* trading over a single exchange, and -Enable advertising to be traded as a financial product so that banks can enter the market Media trading, meet the future! On the Advisory Board, I worked with the CEO on market positioning. Show less



G2

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Vice President, Market Development & Agency Relations

  • May 2017 - Jan 2018

  Boston & New York City It's no secret that the buyer's journey has changed, because with information at our fingertips, consumers and buyers are more educated than ever. Instead of walking into a store to learn about products, we're educating ourselves by searching, reading reviews, asking for peer recommendations on social networks and reading extensive research. At G2 Crowd, our mission is to be a critical part of that education process for B2B decision makers. Our review platform leverages more than 200,000… Show more It's no secret that the buyer's journey has changed, because with information at our fingertips, consumers and buyers are more educated than ever. Instead of walking into a store to learn about products, we're educating ourselves by searching, reading reviews, asking for peer recommendations on social networks and reading extensive research. At G2 Crowd, our mission is to be a critical part of that education process for B2B decision makers. Our review platform leverages more than 200,000 independent and authenticated user reviewsread by nearly 1M buyers each month. Our model brings transparency to B2B buying—changing the way decisions are made. As Vice president of Agency relations and Market Development, I worked with the C-level team to build out the first Cost per Lead program for large agencies and the enterprise customers they serve. This opened up a multi-million dollar revenue opportunity for the company. Show less



The Philanthropy Project

• Member Board of Directors

  • Nov 2015 - Aug 2017

  The mission of The Philanthropy Project platform is to inspire, empower & celebrate youth philanthropy. The vision is that through philanthropy, youth will discover the significant impact they can have on their surroundings. The Philanthropy Project provides the necessary resources, support and recognition needed for youth to be successful in their philanthropic endeavors. By creating an environment where youth across the world are united and celebrated in their desire to make a positive… Show more The mission of The Philanthropy Project platform is to inspire, empower & celebrate youth philanthropy. The vision is that through philanthropy, youth will discover the significant impact they can have on their surroundings. The Philanthropy Project provides the necessary resources, support and recognition needed for youth to be successful in their philanthropic endeavors. By creating an environment where youth across the world are united and celebrated in their desire to make a positive impact, we hope to inspire a generation of lifelong philanthropists and social entrepreneurs. Serving on the Board of Directors, I assisted the founding team in the strategic vision. Show less



inSegment

• United States
• Advertising Services
• 1 - 100 Employee

• VP Business Development

  • Aug 2016 - May 2017

  Newton, Massachusetts inSegment is a Boston-based full-service digital marketing and advertising agency specializing in web design and development, SEO/PPC, demand generation and acquisition, lead generation, and social media. Reporting directly to the CRO, I was responsible for millions of dollars of annual revenue and key strategic partnerships.



Social Fulcrum | A Target Data Company

• United States
• Advertising Services
• 1 - 100 Employee

• Head of Business Development

  • Mar 2016 - Aug 2016

  Greater Boston Area I managed business development for an agency that brought analytical rigor and a scientific methodology to the process of new customer acquisition, with a core focus on driving new customer growth via scalable channels that provide robust data, namely Facebook, Pinterest, Instagram and LinkedIn, assisting the CEO in positioning the company to move their client base up-market.



Constant Contact

• United States
• Advertising Services
• 700 & Above Employee

• Head of Market Development

  • Oct 2014 - Feb 2016

  Waltham, MA At Constant Contact, I combined my entrepreneurial skills, product marketing, and business development experience to test our way into new markets, improve the offers for markets they were already in, and drove meaningful revenue. In my first quarter in the role, drove $80,000 of new annual recurring revenue unlocking a $1 million revenue opportunity and secured large channel partnerships. I brought a keen focus on validating an opportunity using Design Sprint Methodology to the… Show more At Constant Contact, I combined my entrepreneurial skills, product marketing, and business development experience to test our way into new markets, improve the offers for markets they were already in, and drove meaningful revenue. In my first quarter in the role, drove $80,000 of new annual recurring revenue unlocking a $1 million revenue opportunity and secured large channel partnerships. I brought a keen focus on validating an opportunity using Design Sprint Methodology to the organization. Show less



MarketMeSuite (Acquired by LocalVox - Now "Vivial")

• CEO and Co-Founder

  • Oct 2009 - Sep 2014

  Cambridge, MA I was responsible for the vision, conception, leadership and direction of MarketMeSuit. I grew the company’s user base from 0 to over 80,000 users in 127 countries -Built, led and inspired a strong team, instilling purpose, accountability, integrity and loyalty. I applied product marketing and product management expertise to the roadmap and development of new features ensuring they serve our customers and follow our financial and product roadmap, and work directly with CTO to build… Show more I was responsible for the vision, conception, leadership and direction of MarketMeSuit. I grew the company’s user base from 0 to over 80,000 users in 127 countries -Built, led and inspired a strong team, instilling purpose, accountability, integrity and loyalty. I applied product marketing and product management expertise to the roadmap and development of new features ensuring they serve our customers and follow our financial and product roadmap, and work directly with CTO to build MarketMeSuite from the ground up. I became a recognized expert, thought leader and contributing author to publications including the Huffington Post, Social Media Today, Maximize Social Business, Constant Contact and HubSpot blogs -Sought-after public speaker representing MarketMeSuite at events including IBM’s Entrepreneur Week, SXSW Next Best Conference, Our Social Times Event Series, Cornell University’s Panel on Entrepreneurship and WebInno. I planned and directed all aspects of MarketMeSuite's objectives, initiatives and go-to-market strategy Responsible for initiating and overseeing key strategic partnerships including Constant Contact, Facebook, Instagram and MailChimp and driving sales by securing larger license deals and oversaw educational and promotional programs for penetration in key partnerships. I led cross-functional teams to successfully launch new products, features and partnerships and was responsible for investment relationships and all corporate development activities. I presided over the board of directors, and raised $2.6 million in funding. MarketMeSuite was acquired in 2014 http://venturebeat.com/2015/03/17/local-marketer-localvox-buys- marketmesuite-so-social-management-can-become-a-to-do-list/ Show less



Bakertowne Valley, Inc

• Vice President, Online Sales and E-commerce

  • Jul 2003 - May 2009

  West Hempstead, NY I defined, executed and owned marketing and sales plans and budget for the company and managed a team of 15 direct reports in sales, marketing and operations. I was responsible for customer nurture and support, resulting in 99.9% positive customer experience ratings from more than 50,000 customers. I grew the company from $0 to over $500,000 per year revenue and from 1 to 50,000 customers.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Account Management Assistant

  • May 2002 - Aug 2002

  New York, NY I was selected out of thousands of applicants for a position in the prestigious Ogilvy Advertising Summer Program and worked directly with IBM’s own team to create and deliver direct marketing and digital marketing campaigns.



THE BRAND BUCKET COMPANY

• Advertising Services

• Copywriter Intern

  • Jan 2002 - May 2002

  London, England I was selected to participate in Boston University’s Intern Abroad Program in one of only two copywriter positions. I created print campaign concept and copy for ClassicFM, the largest classical music radio station in the UK and saw my work broadcast across print channels and worked closely with the creative team on other client campaigns, including e-trade.