Creative Director

• May 2023 - Present

A real world brand consultancy focused on Building brands with the collective power of Insights, Strategy and Design. A real world brand consultancy focused on Building brands with the collective power of Insights, Strategy and Design.

Creative Director | Strategist | Growth Leader

• Nov 2022 - Present

Recognized for my ability to unite creative thinkers with business leaders. Collaborate with cross-functional teams to identify and translate complex problems into actionable solutions. Inspire and motivate people around me. Lead with humility and compassion. Constantly challenge the status quo. Sing 80’s ballads at the top of my lungs. My past 20 years have been spent crafting brands and weaving brand narratives for clients like Target, General Mills, Lifetime Fitness, Christopher & Banks, Schwan’s and Canopy by Hilton. I’ve had the pleasure of working with multi-disciplinary talents ranging from design and analytics to CMO’s, economists, farmers, (yes farmers) founders and scientists. More recently I created a Climate Friendly CPG Brand. To learn the business of business I joined countless cohort groups, completed a rigorous 8-month digital marketing boot-camp, and was accepted into an accelerator program. I was mentored and coached by C-suite execs while collaborating with climate activists, food scientist, circular economists and farmers dedicated to regenerative agriculture and sustainability. This immersive learning experience inspired me to focus my attention on supporting other purpose driven businesses, communities and brands with my combined skill-set of branding and business. Leading and supporting teams to drive smart brand narratives through content, experience, and strategy, striving daily to create beautiful work that drives conversation, conversion and action. Show less

Creative Director

• Apr 2022 - Nov 2022

Creative/Strategic Consultant

• Jan 2020 - Apr 2022

Sought after creative director/consultant for agencies, businesses and emerging brands. I help companies and brands understand who they are, envision who they want to be, and bridge the gap between the two. Specialties: Brand vision and positioning / Branding / Creative Strategy / Concepting and Creative development / Branding. & identity systems / Visual identity & systems / Creative Direction / Art Direction / Environmental Design / In-store marketing / Social media concepting and campaign planning / Agency Pitches & Pitch coaching Show less

CEO/Founder

• Jan 2020 - Aug 2021

As a protein-loving triathlete and a climate change advocate, I decided to “be the change you want to see in the world” by creating an insect-driven food brand unlike any other on the market. With craveworthy products (like cookies!) and a focus on positive climate impact, we hope to challenge Gen Z’s perceptions and adoption of insects as food. Harmony Cricket went from concept to retail in less than 2 (COVID) years. I singlehandedly led the market research, business strategy, product development, sourcing, distribution strategy/sell-in and packaging/branding/marketing strategy. You can learn/see more by visiting my blog harmonycricketfarm.com/blog. Show less

Co-Founder, Chief Creative Officer

• 2015 - 2019

Flygirl Creative was a women-owned design agency focused on retail, hospitality and environmental design. As Chief Creative Officer, I built a business-minded creative culture, grounded in client goals, leveraging the powerful combination of strategic + creative thinking. As Co-Founder, I led business development, operations and day-to-day business/financial management. Clients: Retail: Christoper and Banks, Beats by Dre, Lifepower Yoga, TMBR Restaurants/hospitality: St. Paul Grill, St. Paul Hotel, Pazzaluna, Tria, Kendall’s Residential/properties: Encore, East End, Paxon, The Vicinity, Riverwalk You can see more at: https://flygirlcreative.com Show less

Creative Director

• Jun 2012 - Jun 2015

I built and led Christopher and Banks’ internal creative team, and helped propel a massive brand and marketing transformation. Our efforts reversed a 5+ year trend of stagnant sales, achieving year-over-year sales growth, store expansion and an increased customer demographic. Other accomplishments include: • Pioneering an evolved brand vision and and design toolkit designed to elevate the brand’s fashion POV • Managing the department and day-to-day needs of our in-house creative department • Guiding the retail-paced execution of sales-driving, integrated communications • Leading our external agency as creative liaison and “client” • In partnership with the CMO, guiding the vision, strategic marketing plan Show less

Co-Founder, Chief Creative Officer

• 2000 - 2012

Boom Island was a 14-person retail-driven design agency. We became one of Target’s go-to design agencies, sought after for our trend-and-design-forward packaging, branding and communications. As Co-Founder, I was the “boom” of the company - attracting and winning new business; deepening and influencing client relationships and setting the creative vision for our work and Agency. Clients: Target, Best Buy, General Mills and emerging brands. Boom Island was a 14-person retail-driven design agency. We became one of Target’s go-to design agencies, sought after for our trend-and-design-forward packaging, branding and communications. As Co-Founder, I was the “boom” of the company - attracting and winning new business; deepening and influencing client relationships and setting the creative vision for our work and Agency. Clients: Target, Best Buy, General Mills and emerging brands.

Senior Designer

• 1998 - 2000