Experience

Norfolk SPCA

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Community Engagement Manager

  • Oct 2022 - Present

  Foster community relationships to help facilitate the growth of outreach, development and marketing events. Represent the organization as one of the key spokespersons for media interviews. Work closely with team members to develop content for social media and promotions. Produce events and fundraising programs. Screen and train volunteers for special projects and fundraisers. Foster community relationships to help facilitate the growth of outreach, development and marketing events. Represent the organization as one of the key spokespersons for media interviews. Work closely with team members to develop content for social media and promotions. Produce events and fundraising programs. Screen and train volunteers for special projects and fundraisers.



City of Norfolk, VA

• United States
• Government Administration
• 700 & Above Employee

• Program Specialist

  • Jul 2014 - Dec 2022

  Promoted in December, 2015 to Program Specialist: Created new jail volunteer programs; Recruit volunteers and develop community partnerships; Coordinate all volunteer's visits, including ensuring safety and security protocols are adhered to; Develop and design program brochures; Secure in-kind donations for Inmate Programs; Work collaboratively with existing partners to expand upon outreach opportunities; Work closely with the PIO to pitch media stories; Evaluate initiatives geared toward inmate education and re-entry (7/14-9/15): Worked directly with the Community Affairs team to manage outreach activities sponsored by the Norfolk Sheriff's Office. Our mission is to develop, enhance and implement effective crime prevention awareness and educational programs for Norfolk families, while improving law enforcement relations. Our team worked together with the Attorney General's Office, the Commonwealth Attorney's Office and others to administer SOL-based programs taught in Norfolk schools, and to engage in techniques designed to reduce crimes against the elderly. Programs supported are those which promote stronger Norfolk neighborhoods and communities, to improve the quality of life in Norfolk. I recruited volunteers, solicited in-kind donations, managed special programs and events, designed promotional material, as well as collaborated with civic leaders and business owners to support outreach efforts. Our team secured grant funding targeting family and senior citizen projects. Worked collaboratively with our team to administer and improve the NSO Senior Watch Program. Show less



Virginian Pilot/Targeted Publications/Tidewater Parent

• norfolk, va

• Marketing & Business Development Manager

  • Apr 2005 - Nov 2013

  Worked directly with the General Manager to direct sales and design team for local parenting publications, web site and social media program, serving the Hampton Roads community. Planned and produced professional events for non-profit organizations (CHKD; Bon Secours, Susan G. Komen Pink Mermaid Cruise) as well as the Education & Camp Expo and The Private Education Fair. Oversaw event sponsorships, working jointly with leaders to support community programs, targeting benefits that increased our brand in the marketplace. Conceived and executed creative approaches to building revenue. Represented the organization as spokesperson on The Hampton Roads Show, produced by WAVY TV Developed long term strategic sales, advertising and marketing plans that increased revenues above budget Managed and predicted financial forecasts for operating expenses and revenue streams. Represented organization as official spokesperson. Redesigned and executed web site and social media strategies. Show less



iHeartMedia

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Account Executive/LITE FM Radio

  • Oct 2004 - Mar 2005

  Developed and executed advertising strategies for customers by offering long-term strategic sales and marketing plans that increased their profit margin and brand awareness Organized and implemented creative special events and projects with clients Presented and researched marketing data, utilizing Scarborough & Arbitron evaluators Developed and executed advertising strategies for customers by offering long-term strategic sales and marketing plans that increased their profit margin and brand awareness Organized and implemented creative special events and projects with clients Presented and researched marketing data, utilizing Scarborough & Arbitron evaluators



Virginia Zoological Society/City of Norfolk

• Norfolk, VA

• Marketing & Public Relations Director

  • Sep 1975 - Sep 2004

  Managed non-profit marketing and communications functions, overseeing a $1.8 million budget and 3-member marketing team (and 4 interns) Led the opening of the 15.9 million Africa exhibit, the largest expansion in the Zoo's history, transforming the Zoo into a premiere community attraction for local and out of market visitors; increased annual attendance by 80% Served as media relations spokesperson Member of senior management team Supervised 12 admissions, retail and administrative staff members President & Founder of local community advertising network for 17 non-profit agencies and local attractions, pooling resources to produce exceptional advertising plans both locally and nationally with limited funds Recruited and managed a high performing central team of marketing and communications interns Served as liaison between marketing and special events committee members, advertising agency, and the Board of Directors Co-Chairperson charged with planning 2 national conferences for AZA Actively sought partnership and sponsorship support from the local community Show less