Experience

TransGlobal Holding Co.

• United States
• Financial Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Dec 2021 - Present

  • Develop, implement, and lead digital media strategy for various channels (including Google Ads, YouTube, LinkedIn, Facebook/Instagram) and other third-party ad sources (such as editorial sites and event sponsorships) to build brand awareness, generate qualified leads. • Define, analyze and optimize on important metrics for paid media performance. Provide monthly campaign reports on project KPIs including brand awareness and overall return on advertising spend.Advise and manage paid… Show more • Develop, implement, and lead digital media strategy for various channels (including Google Ads, YouTube, LinkedIn, Facebook/Instagram) and other third-party ad sources (such as editorial sites and event sponsorships) to build brand awareness, generate qualified leads. • Define, analyze and optimize on important metrics for paid media performance. Provide monthly campaign reports on project KPIs including brand awareness and overall return on advertising spend.Advise and manage paid ads budgetary goals • Measure the success of every paid media campaign based on the performance of account KPIs by utilizing HubSpot, Google Analytics Data.Work with manager and designer to bring the most effective ads to market Show less • Develop, implement, and lead digital media strategy for various channels (including Google Ads, YouTube, LinkedIn, Facebook/Instagram) and other third-party ad sources (such as editorial sites and event sponsorships) to build brand awareness, generate qualified leads. • Define, analyze and optimize on important metrics for paid media performance. Provide monthly campaign reports on project KPIs including brand awareness and overall return on advertising spend.Advise and manage paid… Show more • Develop, implement, and lead digital media strategy for various channels (including Google Ads, YouTube, LinkedIn, Facebook/Instagram) and other third-party ad sources (such as editorial sites and event sponsorships) to build brand awareness, generate qualified leads. • Define, analyze and optimize on important metrics for paid media performance. Provide monthly campaign reports on project KPIs including brand awareness and overall return on advertising spend.Advise and manage paid ads budgetary goals • Measure the success of every paid media campaign based on the performance of account KPIs by utilizing HubSpot, Google Analytics Data.Work with manager and designer to bring the most effective ads to market Show less



Air Supply Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Sales & Operation Manager

  • Sep 2015 - Oct 2021

  • Served as the main point of contact for agencies and brands, managing monthly campaign budgets of over $50k+. • Planned and executed Direct buy and Programmatic buy through Google Display, Search, Shopping Ads, YouTube, and Facebook advertising campaigns. • Measured and reported performance of all digital marketing campaigns and assesses against goals (ROI and KPIs) with solid knowledge of marketing analytics & tag management tools (Google Analytics and Google Tag Manager). • Served as the main point of contact for agencies and brands, managing monthly campaign budgets of over $50k+. • Planned and executed Direct buy and Programmatic buy through Google Display, Search, Shopping Ads, YouTube, and Facebook advertising campaigns. • Measured and reported performance of all digital marketing campaigns and assesses against goals (ROI and KPIs) with solid knowledge of marketing analytics & tag management tools (Google Analytics and Google Tag Manager).



壹傳媒集團台灣分公司

• Taiwan
• Newspaper Publishing
• 1 - 100 Employee

• Deputy Sales Manager

  • Dec 2013 - Feb 2015

  • Provided the strategic sales capability for Apple Daily Digital Media outlet that including drive the sales process from strategy to close; developed client-focused, differentiated, and achievable solutions. • Provided the strategic sales capability for Apple Daily Digital Media outlet that including drive the sales process from strategy to close; developed client-focused, differentiated, and achievable solutions.



Business Next Media Corp. 巨思媒體集團

• Taiwan
• Book and Periodical Publishing
• 1 - 100 Employee

• Project Supervisor

  • Nov 2012 - Dec 2013

  • Planned and prepared advertising and promotional material to increase sales of products or services, worked with customers, company officials, sales departments and advertising agencies. • Planned and prepared advertising and promotional material to increase sales of products or services, worked with customers, company officials, sales departments and advertising agencies.



壹傳媒集團台灣分公司

• Taiwan
• Newspaper Publishing
• 1 - 100 Employee

• Deputy Sales Manager

  • Dec 2009 - Nov 2012

  • Responsible for print media advertising sales. Inspected layouts and advertising copy and edited scripts material for adherence to specifications. • Responsible for print media advertising sales. Inspected layouts and advertising copy and edited scripts material for adherence to specifications.



Taiwan Television Enterprise, Ltd.

• Taiwan
• Media Production
• 1 - 100 Employee

• Promotions Specialist

  • Oct 2008 - Dec 2009

  • Interacted with external media partners, developed relationships and distributed news highlights. • Interacted with external media partners, developed relationships and distributed news highlights.



Eastern Broadcasting Co., Ltd.

• Taiwan
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Assistant Video Editor

  • Jul 2007 - Dec 2007



Taiwan Television Enterprise, Ltd.

• Taiwan
• Media Production
• 1 - 100 Employee

• Public Relations Intern

  • Jul 2005 - Dec 2006