Experience

Greenspring Media

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Publisher

  • Jun 2018 - Present

• Executive Director of Content

  • Oct 2014 - Jun 2018



Wordsmith Ways LLC

• Self Employed

  • 2011 - Present

  Professional services firm specializing in content marketing, brand management and business consulting for a variety of consumer and business-to-business clients. Edit, write, design, manage and optimize cross-platform content for websites, enewsletters and social media channels for small business clients in the financial services and commercial construction industries. Additional professional services include business plan development, content marketing, internal & external communications, public relations and brand marketing. Show less



Affinity Group, Inc.

• Advertising Services
• 1 - 100 Employee

• Vice President, Media

  • 2004 - 2011

  Responsible for Affinity Media’s Powersports & Boating Divisions, $18 million business units which included 11 consumer magazines and two trade magazines as well as multiple websites, Enewsletters, national trade conferences and expos, and over 40 home and garden consumer shows. Duties include complete budgetary, operational and strategic management for all print, online and face-to-face business units and brands, including all marketing plans (development through completion), audience development (strategic and tactical) and editorial direction/content creation. July 2004 – August 2004: Associate Publisher, Affinity Trade Group; August 2004 – July 2007: Group Publisher, Affinity Trade Group; July 2007 – July 2008: Vice President, Affinity Boating Media; July 2008 – 2011: Vice President, Affinity Boating and Powersports Divisions Show less



VNU Business Media

• Book and Periodical Publishing
• 1 - 100 Employee

• Executive Editor, Training Magazine

  • 2000 - 2004

  Responsible for leading all editorial facets of Training, a $4 million brand, including a monthly trade publication, Web site, custom publishing products, as well as collaborative work with conference division and other magazines in this $4 billion international organization. Responsible for annual editorial, marketing and art budgets. Managed editorial, graphic design and freelance staffs. Wrote and edited copy for all communication vehicles: magazine, Web site, press materials, media kits, presentations and promotional pieces. Wrote and delivered keynote speeches at all major industry conferences and trade shows. Served as foremost industry analyst and consultant for best practice benchmarking for many Fortune 1,000 companies. • Repositioned and relaunched the 40-year-old magazine. • Developed the Training Top 100—an editorial-based awards program that resulted in more than $1 million in revenue in its first two years. • Received Folio Magazine’s 2001 Gold Award for Best Editorial Excellence and a host of Minnesota Magazine Publishers Association Awards, 2000-Present Show less



Otiari Designs

• Eden Prairie, MN & Shenzhen China

• Vice President Sales & Marketing

  • 1998 - 2000

  Wrote and implemented initial business plan, setting overall strategy, market position and outdoor furniture product line. Established strategic short- and long-term goals, focusing on growth and development through sales to national mass merchant accounts. Prepared and managed operating budget for Minnesota, California and China offices. Served as sole sales executive to the leading house accounts, including Wal-Mart, Kmart, Target, Menards, HomeBase etc., and supervised junior salespeople responsible for second-tier and specialty store accounts. Designed, developed and coordinated comprehensive marketing campaigns, including advertising; product catalog shoots and production; promotional mailings; trade show exhibits, etc. Coordinated all events for two U.S. showrooms and two China showrooms. Traveled extensively throughout China and the United States for raw material price negotiations, sales presentations and factory site visits with key clients. Responsible for $5 million in first-year sales. Show less



Bolger Publications

• St. Paul, Minnesota

• Executive Editor, Casual Living Magazine

  • 1994 - 1998

  Hired as a turnaround editor to relaunch Casual Living magazine. Brought ad page market share from 20 percent in 1994 to 95 percent in 1995 and positioned it as the leading authority in the industry. Responsible for managing all editorial facets of the brand, including Web site and custom publishing products. Wrote and delivered keynote presentations at all major industry conferences and trade shows, serving as lead industry consultant and analyst. Successfully launched Outdoor Style, an affiliated consumer publication with a circulation of 175,000 and a corresponding syndicated television show. Show less



Shore Communications

• Atlanta, Georgia

• Editor, Sports Trend Magazine

  • 1990 - 1994

  Held progressively more responsible editorial positions for several monthly trade magazines, including Apparel Industry Magazine, Apparel Industry Internacional, Automotive Trim & Restyling News and Sports Trend. Was initially hired as a floating editorial assistant and was named editor-in-chief of Sports Trend by the middle of 1992. Held progressively more responsible editorial positions for several monthly trade magazines, including Apparel Industry Magazine, Apparel Industry Internacional, Automotive Trim & Restyling News and Sports Trend. Was initially hired as a floating editorial assistant and was named editor-in-chief of Sports Trend by the middle of 1992.