Experience

Flow Alkaline Spring Water

• Canada
• Food and Beverage Services
• 1 - 100 Employee

• Co-Founder & SVP, Brand Creative, Marketing

  • Oct 2016 - Present

  Toronto and New York Built and direct a team of 12+ in creative, performance, retail, social media, influencer, experiential, PR, IR and customer experience marketers and agencies to develop and execute the Flow consumer brand across all touch points and 46,000 retail locations in North America. • Grew revenue from $0 to $50 million across Shopify, Amazon, Natural Grocery, Conventional Grocery and Food Service channels. • Achieved #1 market share in carton format and sold 100 Million packs of Flow in… Show more Built and direct a team of 12+ in creative, performance, retail, social media, influencer, experiential, PR, IR and customer experience marketers and agencies to develop and execute the Flow consumer brand across all touch points and 46,000 retail locations in North America. • Grew revenue from $0 to $50 million across Shopify, Amazon, Natural Grocery, Conventional Grocery and Food Service channels. • Achieved #1 market share in carton format and sold 100 Million packs of Flow in 2022. • Top 5% of B Corp certified companies with B Corp score of 126.5, among highest in industry, and Best for the World Honoree. • Craft global and regional brand campaigns, creative work in support of sports and entertainment partnerships, consumer marketing innovations, and owned and sponsored events. Show less



Rebecca Minkoff

• United States
• Apparel & Fashion
• 1 - 100 Employee

• VP, Brand Creative

  • Apr 2014 - Oct 2015

  Greater New York City Area Led Creative, Social Media and Influencer Marketing. Directed transformational brand strategy to grow awareness and D2C business through execution, including site redesign and retail stores launch. Reported to the CEO. • Grew revenue by 150% in two years. • Launched 1st "retail store of the future" by implementing interactive technology connected to ecom that enhanced customer experience and increase sales while capturing valuable consumer data. • Used market insights to identify… Show more Led Creative, Social Media and Influencer Marketing. Directed transformational brand strategy to grow awareness and D2C business through execution, including site redesign and retail stores launch. Reported to the CEO. • Grew revenue by 150% in two years. • Launched 1st "retail store of the future" by implementing interactive technology connected to ecom that enhanced customer experience and increase sales while capturing valuable consumer data. • Used market insights to identify consumers' "buy now, wear now" preference, and became the 1st fashion brand to show a collection during fashion week that could be purchased immediately on brand site.

• Sr. Editorial Director

  • Apr 2014 - Mar 2015

  Greater New York City Area • Led the transformation of the Creative, Production, Social/Influencer team, leading to increased efficiency and reliability, while decreasing costs of digital assets and marketing campaigns from $4M to $1.2M, delivered in 6 months. • Negotiated full buy-out usage contracts for marketing photography and video assets, saving the company +$500K per year and allowed sales team to use assets as incentive with retail partners. • Negotiated influencer partnerships for seasonal campaigns that… Show more • Led the transformation of the Creative, Production, Social/Influencer team, leading to increased efficiency and reliability, while decreasing costs of digital assets and marketing campaigns from $4M to $1.2M, delivered in 6 months. • Negotiated full buy-out usage contracts for marketing photography and video assets, saving the company +$500K per year and allowed sales team to use assets as incentive with retail partners. • Negotiated influencer partnerships for seasonal campaigns that increased brand awareness and grew Instagram followers by 350K.



Tammy Eckenswiller LLC

• Creative, Content & Brand Strategist

  • Jan 2013 - Mar 2014

  San Francisco Bay Area Consultant for global fashion and lifestyle brands offering everything from ethically made basics in apparel, handbags and accessories, to children’s apparel and wearable tech. Clients included Everlane, Walmart, Piperlime, BBDO and Levis. • Helped define brand strategies, develop brand guidelines, streamline creative teams, scale brand assets and ensure digital presence aligns with brand, engages audience and achieves business objectives. • Developed creative/editorial calendar… Show more Consultant for global fashion and lifestyle brands offering everything from ethically made basics in apparel, handbags and accessories, to children’s apparel and wearable tech. Clients included Everlane, Walmart, Piperlime, BBDO and Levis. • Helped define brand strategies, develop brand guidelines, streamline creative teams, scale brand assets and ensure digital presence aligns with brand, engages audience and achieves business objectives. • Developed creative/editorial calendar, production schedule, including video content, memes, CTAs and GIFs across all channels. • Supported launch of video content, increasing Instagram and Facebook reach by 40% in three months. • Developed original content using social listening and a stable of content creators that resonated with consumer. Show less



Gilt Groupe

• Women's Style Director

  • Apr 2011 - Jan 2013

  Greater New York City Area • Built and developed a highly functional and adaptable creative production team that helped grow revenue from 0 to $500mm over the course of tenure. • Mentored team to demonstrate “one company” mindset by clearly defining expectations, tracking progress and celebrating wins like hitting $1mm in first 5 minutes of Kate Spade sale – a company record. • Developed and managed creative guidelines and processes to ensure maximum efficiency and cost-effectiveness while elevating… Show more • Built and developed a highly functional and adaptable creative production team that helped grow revenue from 0 to $500mm over the course of tenure. • Mentored team to demonstrate “one company” mindset by clearly defining expectations, tracking progress and celebrating wins like hitting $1mm in first 5 minutes of Kate Spade sale – a company record. • Developed and managed creative guidelines and processes to ensure maximum efficiency and cost-effectiveness while elevating brand. • Collaborated with merchandising, developers, analytics and operations teams to scale brand across channels and drive growth.

• Senior Stylist

  • Oct 2008 - Apr 2011

  Greater New York City Area - Spearheaded the establishment of the fashion team from the ground up, developing Gilt’s unique and competitive brand POV. - Built and maintained a highly functional and responsive team charged with producing daily content while maintaining brand voice. - Inspired and mentored the team to demonstrate a “one company” mindset. - Developed and managed creative tools and processes to ensure maximum efficiency while elevating the brand.



FASHION Magazine, St. Joseph Media

• Fashion Editor

  • Jan 2005 - 2007

  Toronto, Canada Area • Helped develop the content strategy and editorial calendar for original content that supported the publisher and advertising objectives across all channels, working closely with editorial teams and sales teams. • Developed, produced and executed photo and video shoots for both magazine and advertorials. • Developed strong relationships with a stable of photographers, videographers and creators that collaborated and consolidated all content requirement for channels.