Copywriter

• Jan 2023 - Present

Senior Content Producer

• Mar 2022 - Dec 2022

• Led team in successful branding and marketing pitches to clients such as e2i, Sompo Singapore, SMU, NNI Fund, NIE and Singapore Cancer Society.• Collaborated with team to develop creative concepts and broad engagement ideas for local and regional 360 campaigns.• Created branding framework and mascots to help improve brand awareness and recall.• Developed content strategy and created social content for Facebook, Twitter, Instagram and LinkedIn.• Managed ad boosting of social posts on Facebook and Instagram.• Generated monthly reports on key performance indicators of social media posts to make statistically-supported decisions to improve future results.• Wrote scripts for and oversaw production of TV commercials, brand videos, and animated web series.• Conducted face-to-face interviews for both long-form and bite-sized content.• Planned website content and organisation to improve user experience.• Wrote and edited copy for various print and digital materials, including annual reports, GDN banners, eDMs and POSMs. Show less

Content Producer

• May 2019 - Mar 2022

Copywriter

• Sep 2018 - May 2019

Junior Writer

• Mar 2018 - Sep 2018

Assistant Project Manager

• Apr 2018 - Jul 2018

Marketing Executive

• Jan 2017 - Mar 2017

• Conceptualised, pitched, and assisted in executing branding and event concepts to clients based on their provided briefs. • Conceptualised, pitched, and assisted in executing branding and event concepts to clients based on their provided briefs.

Content Writing Intern

• May 2016 - Jul 2016

• Researched for and wrote articles about content marketing trends for Bolt Media Co. website. • Directed and shot company video for Bolt Media Co. for competition entry. • Assisted in photo-taking and social media management. • Researched for and wrote articles about content marketing trends for Bolt Media Co. website. • Directed and shot company video for Bolt Media Co. for competition entry. • Assisted in photo-taking and social media management.

Contributing Writer

• Oct 2015 - Jul 2016

• Wrote reviews for website’s film, concert and tech verticals. • Designed posters for DANamic.org’s 2016 writer recruitment. • Wrote reviews for website’s film, concert and tech verticals. • Designed posters for DANamic.org’s 2016 writer recruitment.

Contributing Writer

• Oct 2015 - Feb 2016

• Brainstormed and pitched article ideas to editors. • Wrote articles about events and movie reviews. • Did event coverage on The UrbanWire's social media. • Brainstormed and pitched article ideas to editors. • Wrote articles about events and movie reviews. • Did event coverage on The UrbanWire's social media.

Marketing Assistant

• Sep 2015 - Oct 2015

• Designed marketing collaterals for in-store promotions and social media. • Assisted in conceptualising marketing campaigns and doing copywriting for Fuzzie's website and social media. • Designed marketing collaterals for in-store promotions and social media. • Assisted in conceptualising marketing campaigns and doing copywriting for Fuzzie's website and social media.

Marketing Manager

• Mar 2015 - Aug 2015

• Member of the Radio Heatwave management team, in charge of Radio Heatwave's deejays. • Maintained the Radio Heatwave website with updated and relevant content. • Created the content strategy for and managed Radio Heatwave's Facebook, Twitter, and Instagram. • Brainstormed and executed marketing and PR ideas to promote Radio Heatwave on and outside of campus. • Designed marketing collaterals for Radio Heatwave website, events, contests and giveaways. • Worked with partners such as Microsoft, *SCAPE Invasion, Zouk, Redbull, and United International Pictures (Singapore). Show less

Member of Student Management Team (Welfare & Logistics Department)

• May 2014 - May 2015

• Ambassador for Ngee Ann Polytechnic's School of Film and Media Studies (FMS) • Gives tours of school and assists teachers in FMS events, notable ones being the annual Ngee Ann Polytechnic Red Camp and Open House. • Ambassador for Ngee Ann Polytechnic's School of Film and Media Studies (FMS) • Gives tours of school and assists teachers in FMS events, notable ones being the annual Ngee Ann Polytechnic Red Camp and Open House.

Contributing Writer

• Aug 2014 - Oct 2014

• Interviewed Ngee Ann Polytechnic alumni who have become successful entrepreneurs. • Wrote feature articles to be featured on the school website. • Interviewed Ngee Ann Polytechnic alumni who have become successful entrepreneurs. • Wrote feature articles to be featured on the school website.

Teaching Assistant

• Aug 2013 - Sep 2013

• Assisted in looking after primary school children. • Conducted lessons assigned by the absent teachers, which included English, Math, and Social Studies. • Assisted in looking after primary school children. • Conducted lessons assigned by the absent teachers, which included English, Math, and Social Studies.

Editorial Intern

• Aug 2013 - Aug 2013

• Sub-edited articles according to MillionaireAsia House Style. • Accompanied writers to photoshoots to assist on set. • Helped to manage an event by MillionaireAsia, which featured prominent guests/partners. • Co-wrote a 4-page profile article on Grandwork Interior owner Jay Chiu. • Researched for information and photographs for articles. • Sub-edited articles according to MillionaireAsia House Style. • Accompanied writers to photoshoots to assist on set. • Helped to manage an event by MillionaireAsia, which featured prominent guests/partners. • Co-wrote a 4-page profile article on Grandwork Interior owner Jay Chiu. • Researched for information and photographs for articles.