Experience

Affyn

• Singapore
• Software Development
• 1 - 100 Employee

• Director of Community Relations

  • Jan 2023 - Present

  Singapore, Singapore • oversees the direction and the execution of marketing campaigns, community management and social media • leads the local and international community managers and moderators, social media team and events and campaign team

• Director Of Branding & Public Relations

  • Sep 2021 - Jan 2023

  Singapore • oversees the direction and development of content creation, community management and social media • leads the local and international content team, community managers and moderators, and social media team



Freelance

• Actress and Emcee

  • 2005 - Present

  Singapore • Mediacorp’s Pesta Perdana 2017 “Most Promising Actor” award nominee • Widely known as “Happy” of “Menantu International” since 2015, with a fan base in local Malay and English audience • Many known works in English, Mandarin and Malay TV dramas, movies, TV commercials, theatre, web series, etc • Celebrity Emcee for TV shows, weddings, roadshows, conferences, dinner and dance, product launches, livestreams, webinars, etc

• Content / Video Producer

  • Jul 2016 - Mar 2022

  • Advise clients on branding and marketing strategies, then creating publicity or marketing campaigns to meet their KIP • Creating digital content in written, photo and video formats • Gathering and heading freelance, project-based teams to work on campaigns • All aspects of production management, from below-the-line to above-the-line production work • Involved projects have sizes ranges from 4 pax crew to 23 pax crew • Specializes in corporate videos, product advertisements… Show more • Advise clients on branding and marketing strategies, then creating publicity or marketing campaigns to meet their KIP • Creating digital content in written, photo and video formats • Gathering and heading freelance, project-based teams to work on campaigns • All aspects of production management, from below-the-line to above-the-line production work • Involved projects have sizes ranges from 4 pax crew to 23 pax crew • Specializes in corporate videos, product advertisements, social media content and live streams



Blackhole Conceptz Pte Ltd (aka Hooray Pictures)

• Executive Producer, PR & Marketing Director

  • Jul 2016 - Jun 2019

  Singapore • All branding and marketing aspects, from strategies to execution, offline and online • Creation and copy-writing of marketing, publicity materials • Make executive decisions and planning for clients’ and internal video content



Creative eWorld Pte. Ltd.

• Marketing Executive

  • 2010 - 2011

  Singapore • All marketing aspects, including using Social Media • Copy-writing of marketing materials • Manage and coordinate web projects