Experience

Force Marketing

• United States
• Marketing Services
• 1 - 100 Employee

• Senior SEO Content Strategist

  • May 2021 - Present

  Atlanta, Georgia, United States • Monitor websites via Google Analytics for strategy effectiveness and overall performance • Perform monthly audit for indexing, penalties, crawl errors, schema errors and mobile usability • Collaborate with other SEO Specialists on strategy and implementation • Perform backlink and internal link analysis regularly • Perform website audits for best practices and additional opportunities • Assign, review and revise content on a monthly basis • Ensure client online identity is… Show more • Monitor websites via Google Analytics for strategy effectiveness and overall performance • Perform monthly audit for indexing, penalties, crawl errors, schema errors and mobile usability • Collaborate with other SEO Specialists on strategy and implementation • Perform backlink and internal link analysis regularly • Perform website audits for best practices and additional opportunities • Assign, review and revise content on a monthly basis • Ensure client online identity is consistent across Google, Bing, etc • Optimize title tags, meta description tags and H1s for all core webpages • Apply schematic markup to high volume pages • Confirm pages for mobile-friendliness • Submitting work for compliance, meeting OEM standards • Make edits/performance enhancements to preexisting webpages • Be agile and experimental, bringing new ideas to the team

• SEO Strategist

  • Jan 2018 - May 2021

  Atlanta, GA • Monitor websites via Google Analytics for strategy effectiveness and overall performance • Perform monthly audit for indexing, penalties, crawl errors, schema errors and mobile usability • Collaborate with other SEO Specialists on strategy and implementation • Perform backlink and internal link analysis regularly • Perform website audits for best practices and additional opportunities • Assign, review and revise content on a monthly basis • Ensure client online identity is… Show more • Monitor websites via Google Analytics for strategy effectiveness and overall performance • Perform monthly audit for indexing, penalties, crawl errors, schema errors and mobile usability • Collaborate with other SEO Specialists on strategy and implementation • Perform backlink and internal link analysis regularly • Perform website audits for best practices and additional opportunities • Assign, review and revise content on a monthly basis • Ensure client online identity is consistent across Google, Bing, etc • Optimize title tags, meta description tags and H1s for all core webpages • Apply schematic markup to high volume pages • Confirm pages for mobile-friendliness • Submitting work for compliance, meeting OEM standards • Make edits/performance enhancements to preexisting webpages • Be agile and experimental, bringing new ideas to the team



DexYP

• United States
• Software Development
• 700 & Above Employee

• SEM Proofing and Fulfillment Manager

  • Jun 2016 - Dec 2017

  Tucker, GA • Responsible for overseeing the quality assurance of search campaigns. • Identify training needs and assist in efforts for training to increase staff knowledge and effectiveness. • Oversee the development of employees, to ensure performance objectives are met and to develop employees' skill sets. • Provides detailed coaching processes as the basis for development of employees in all performance categories. • Handles escalations urgently and follows up on resolution to close… Show more • Responsible for overseeing the quality assurance of search campaigns. • Identify training needs and assist in efforts for training to increase staff knowledge and effectiveness. • Oversee the development of employees, to ensure performance objectives are met and to develop employees' skill sets. • Provides detailed coaching processes as the basis for development of employees in all performance categories. • Handles escalations urgently and follows up on resolution to close communication loop with management. • Develop career plans for all team members, develop and coach • Manage day to day operations of team, including ensuring there is proper coverage • Develop and statistically track operational resource performances, these include: cycle times, quality, and productivity • Aggregate, maintain and enforce best practices • Responsible day to day for Sales Force workflow issues, production, and process issues and improvements. • Oversees ensuring account set up is in accordance with the documentation provided by Sales. • Takes ownership of accurately communicating errors to all parties to close gaps in order to meet customer requirements. • Attend and support weekly/biweekly meetings with internal/external management, Sales, and team. • Validate the accuracy and completeness of changes to all documentation produced • Ensure deliverables meet our high quality standards (error-free, usable, clear, engaging) • Assess the editing, self-proofing, and writing training needs of staff and create and facilitate the appropriate curriculum • Responsible for meeting and exceeding established cycle times and SLA’s. • Continually expand awareness of current advertising trends, advertising and brand strategy, and company goals. • Suggest improvements for working vendor supporting products • Maintains critical links with other key managers in the Search Department. • Represent Search Ad Management and Proofing team, and participates in projects within YP Show less



YP, The Real Yellow Pages®

• United States
• Advertising Services
• 700 & Above Employee

• Search Engine Marketing Specialist

  • Mar 2015 - Dec 2017

  Tucker, GA • Responsible for thorough quality assurance of digital search campaigns. • Take ownership of accurately communicating errors to all parties to close gaps in order to meet customer requirements. • Re-emphasize internal, vendor and search engine best practices during proofing and error correction activities. • Ability for critical thinking and analysis. • Reports escalations urgently and follows up on resolution to close communication loop with management. • Responsible for… Show more • Responsible for thorough quality assurance of digital search campaigns. • Take ownership of accurately communicating errors to all parties to close gaps in order to meet customer requirements. • Re-emphasize internal, vendor and search engine best practices during proofing and error correction activities. • Ability for critical thinking and analysis. • Reports escalations urgently and follows up on resolution to close communication loop with management. • Responsible for proof reading all text within the site including graphics, checking for proper sentence structure, grammar, typographical errors as well as confirming ‘critical’ business information. (i.e. Firm Name, Address, Telephone #, e-mail, etc.) Both digital and manual spell checks should be performed. • Responsible for ensuring account is set up in accordance with the documentation provided by Sales. • Build and maintain a positive relationship with internal and external customers by proactively communicating to resolve issues. • Regularly review existing processes and procedures for the purpose of identifying and implementing operational efficiencies and process redesigns with management approval.

• Verification Query Team Lead

  • Mar 2008 - Mar 2015

  • Responsible for accurate & on time processing of assignments through the Publishing database • Responsible for accessing product information in the publishing/billing system • Responsible for adhering to Company & Search Engine policies and specifications • Responsible for querying sales representatives regarding issues hindering the fulfillment of search products • Responsible for following up on Sales queries to ensure resolution of the issue or cancellation of the… Show more • Responsible for accurate & on time processing of assignments through the Publishing database • Responsible for accessing product information in the publishing/billing system • Responsible for adhering to Company & Search Engine policies and specifications • Responsible for querying sales representatives regarding issues hindering the fulfillment of search products • Responsible for following up on Sales queries to ensure resolution of the issue or cancellation of the product • Inspired each and every team member to perform and produce their best • Determined the duties and responsibilities of individuals in a team • Offered solutions to the top management regarding project-related queries • Mastery of Microsoft Office Programs • Extensive knowledge of SalesForce